At a Glance
- Tasks: Drive demand generation and manage marketing operations for a fast-growing B2B SaaS platform.
- Company: Dynamic UK B2B SaaS company focused on learning and performance management.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborate closely with leadership and sales teams in a hands-on role.
- Why this job: Take ownership of marketing strategies and make a real impact in a thriving environment.
- Qualifications: Experience in digital marketing and strong operational skills required.
The predicted salary is between 45000 - 50000 £ per year.
Digital Marketing Manager – Demand Generation & Operations Location
Swansea, Wales (Hybrid – regular office presence required)
Salary
Up to £50,000 depending on experience
Type
Full-time, Permanent This role probably isn’t for you.
But if it is, keep reading.
Most B2B marketing roles want someone who can run campaigns.
This one wants someone who can build the engine underneath them - and then drive it.
The company is a UK B2B Saa S platform operating at the intersection of learning, talent, and performance management.
Their clients include NHS Trusts, UK police forces, local authorities, and mid-market enterprises.
These are complex, high-stakes buying environments where trust takes time to build, sales cycles are long, and the quality of marketing has to match the quality of the product.
They are growing fast and their marketing function needs to grow with them.
That means they need someone who can take real ownership - not coordinate, not oversee from a distance, not wait to be told what to do next.
What this role actually is This is a hands-on, commercially accountable position.
You will report directly to the Chief Commercial Officer and work closely with sales, product, and leadership.
Marketing here is treated as a commercial function, not a creative one.
You will own demand generation end-to-end.
You will run Hub Spot as the operational backbone of the marketing function.
You will brief and hold external SEO and paid media agencies to
Digital Marketing Manager (Demand Generation & Operations) in Swansea employer: EQL Tech
Join a dynamic London-based education recruitment business that prioritises your success and offers an exceptional earning potential. With a platform-led model that automates administrative tasks, you can focus on building strong relationships with secondary schools while enjoying a supportive work culture that fosters growth and rewards high performance. Experience the benefits of a hybrid working environment, competitive salary, and generous commission structure that truly reflects your efforts in the vibrant education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager (Demand Generation & Operations) in Swansea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EQL Tech and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EQL Tech are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EQL Tech on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EQL Tech. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager (Demand Generation & Operations) in Swansea
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EQL Tech. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EQL Tech:Show us that you’ve done your homework! In your application, briefly mention what you admire about EQL Tech’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EQL Tech
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EQL Tech will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EQL Tech, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
