At a Glance
- Tasks: Lead demand generation campaigns and own the CRM for a B2B SaaS platform.
- Company: Dynamic tech company focused on learning and performance management.
- Benefits: Up to £50,000 salary, 25 days leave, hybrid work, and growth opportunities.
- Other info: Join a collaborative team and shape the future of marketing in a growing business.
- Why this job: Make a real impact in a fast-paced environment while utilising cutting-edge AI tools.
- Qualifications: 5+ years in B2B marketing with deep CRM expertise and strong writing skills.
The predicted salary is between 50000 - 50000 £ per year.
Location: Hybrid - Regular remote working with the ability to commit to a minimum of 1 day per week in the Swansea HQ for in-person collaboration and key moments.
Salary: Up to £50,000 depending on experience.
Type: Full-time, Permanent.
Own the engine, not just the campaigns. Most marketing hires are brought in to run what's already there. This one is different: you're building the demand generation function itself, then running it.
The business operates a B2B SaaS platform at the intersection of learning, talent, and performance management, selling into NHS Trusts, UK police forces, local authorities, and mid-market enterprises. These are slow-trust, high-stakes buying environments - long sales cycles, cautious senior buyers, and a marketing function that has to earn credibility before it earns pipeline.
Growth here has outpaced the marketing function's ability to keep up. That's what this role fixes.
The shape of the job: You report directly to the Chief Commercial Officer. Marketing sits inside the commercial function, not off to the side of it - you'll be judged on pipeline contribution, not activity.
The CRM is yours to run, end to end: workflows, lifecycle stages, lead routing, attribution, segmentation, nurture sequences, dashboards - without leaning on external support to do it. Whether your background is HubSpot or Salesforce, what matters is that you've owned it properly, not just used it. You'll set the brief for external SEO and paid media agencies and hold them to commercial outcomes, not just deliverables. You'll write content that lands with clinical leads, HR directors, and chief constables - audiences that don't respond to generic B2B copy. And you'll build the reporting that gives leadership an honest, unfiltered view of what's working.
Two things matter here that don't always make it into a job spec: a real, credible LinkedIn presence - yours, not just the company's - and genuine curiosity about how AI can make the function faster and sharper. Both are part of the job, not extras.
Working pattern: this role is hybrid, with remote-working built around in-person collaboration and specific moments that actually benefit from a room - team days, quarterly planning, onboarding, campaign launches.
What you'll actually be doing:
- Demand generation — planning, building, and running campaigns across Healthcare, Police and Blue Light, Local Authorities, and Mid-Market Enterprise, reported on pipeline contribution rather than vanity metrics.
- CRM ownership — the operational core of the role. Advanced workflows, lead scoring, lifecycle stages, custom attribution, in HubSpot or Salesforce.
- Agency management — setting strategy and targets for SEO and paid media (Google Ads, LinkedIn Ads), reviewing performance with real rigour.
- Content — website, email, LinkedIn, sales enablement, written for very different audiences across regulated sectors.
- Reporting — owning the marketing reporting layer: channel mix, attribution, pipeline contribution, ROI.
- Thought leadership — sourcing industry voices for webinars and events, including LT Show and sector conferences.
- AI fluency — using AI tools to make the function faster, not just talking about the idea of it.
Requirements:
What we need from you:
- 5+ years in B2B marketing with a track record of campaigns that generate qualified pipeline, and comfort being measured on revenue contribution.
- Deep CRM fluency in HubSpot or Salesforce - not surface-level, but advanced workflows, lead scoring, and custom attribution.
- Experience managing external agencies with genuine accountability, not just oversight.
- Strong writing, adaptable across very different senior audiences.
- Real comfort with data and analytics.
- A working understanding of what good LinkedIn looks like in a long B2B sales cycle — and a personal profile that reflects it.
- Background in B2B SaaS, EdTech, HR Tech, GovTech, or another regulated sector.
- Genuine, active use of AI tools in your current work.
- Able to get to Swansea for anchored in-person moments.
On the profile we're looking for:
This combination - commercial demand gen, deep CRM ownership, agency management, regulated-sector experience, a real personal presence, genuine AI fluency - is a rare mix, and we know it. We're not expecting a perfect match on every line. If most of this sounds like you, get in touch even if one or two elements aren't fully there. Track record, attitude, and fit will carry real weight in how we assess applications.
This isn't the right move for someone looking for a quieter role after a demanding agency stint, or someone who needs the brief explained to them step by step. It's a building role, in a business that's actually building.
Benefits:
On offer:
- Salary up to £50,000, depending on experience.
- 25 days annual leave plus public holidays.
- Salary sacrifice pension with employer contributions.
- Hybrid, with remote working built around in-person collaboration and specific moments that actually benefit from a room - team days, quarterly planning, onboarding, campaign launches.
- Home office setup allowance.
- Real ownership, and genuine room to grow with the business.
How to apply:
Send a concise CV - ideally two pages maximum. We're looking for relevance and clarity, not volume.
Digital Marketing Manager - B2B SaaS in Swansea employer: EQL Tech
As a Digital Marketing Manager at our innovative B2B SaaS company, you'll thrive in a dynamic hybrid work environment that fosters collaboration and creativity. With a competitive salary of up to £50,000, generous annual leave, and a commitment to employee growth, we empower you to take ownership of your role and make a real impact in the healthcare and public sectors. Join us in Swansea, where your expertise will be valued, and your contributions will directly influence our success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - B2B SaaS in Swansea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EQL Tech and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EQL Tech are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EQL Tech on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EQL Tech. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - B2B SaaS in Swansea
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EQL Tech. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EQL Tech:Show us that you’ve done your homework! In your application, briefly mention what you admire about EQL Tech’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EQL Tech
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EQL Tech will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EQL Tech, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
