Digital Marketing Manager B2B in Swansea

Digital Marketing Manager (B2B SaaS) Location: Hybrid - Regular remote working with the ability to commit to a minimum of 1 day per week in the Swansea HQ for in-person collaboration and key moments Salary: Up to £50,000 depending on experience Type: Full-time, Permanent Most marketing hires are brought in to run what's already there. This one is different: you're building the demand generation function itself, then running it. The business operates a B2B SaaS platform at the intersection of learning, talent, and performance management, selling into NHS Trusts, UK police forces, local authorities, and mid-market enterprises. These are slow-trust, high-stakes buying environments - long sales cycles, cautious senior buyers, and a marketing function that has to earn credibility before it earns pipeline. Growth here has outpaced the marketing function's ability to keep up. You report directly to the Chief Commercial Officer. Marketing sits inside the commercial function, not off to the side of it - you'll be judged on pipeline contribution, not activity. The CRM is yours to run, end to end: workflows, lifecycle stages, lead routing, attribution, segmentation, nurture sequences, dashboards - without leaning on external support to do it. Whether your background is HubSpot or Salesforce, what matters is that you've owned it properly, not just used it. You'll set the brief for external SEO and paid media agencies and hold them to commercial outcomes, not just deliverables. You'll write content that lands with clinical leads, HR directors, and chief constables - audiences that don't respond to generic B2B copy. Working pattern: this role is hybrid, with remote-working built around in-person collaboration and specific moments that actually benefit from a room - team days, quarterly planning, onboarding, campaign launches. Demand generation — planning, building, and running campaigns across Healthcare, Police and Blue Light, Local Authorities, and Mid-Market Enterprise, reported on pipeline contribution rather than vanity metrics. CRM ownership — the operational core of the role. Advanced workflows, lead scoring, lifecycle stages, custom attribution, in HubSpot or Salesforce. Agency management — setting strategy and targets for SEO and paid media (Google Ads, LinkedIn Ads), reviewing performance with real rigour. Content — website, email, LinkedIn, sales enablement, written for very different audiences across regulated sectors. Reporting — owning the marketing reporting layer: channel mix, attribution, pipeline contribution, ROI. 5+ years in B2B marketing with a track record of campaigns that generate qualified pipeline, and comfort being measured on revenue contribution. ~ Deep CRM fluency in HubSpot or Salesforce - not surface-level, but advanced workflows, lead scoring, and custom attribution. ~ Strong writing, adaptable across very different senior audiences. ~ Real comfort with data and analytics. ~ A working understanding of what good LinkedIn looks like in a long B2B sales cycle — and a personal profile that reflects it. ~ Background in B2B SaaS, EdTech, HR Tech, GovTech, or another regulated sector. ~ This combination - commercial demand gen, deep CRM ownership, agency management, regulated-sector experience, a real personal presence, genuine AI fluency - is a rare mix, and we know it. It's a building role, in a business that's actually building. Salary up to £50,000, depending on experience ~25 days annual leave plus public holidays ~ Salary sacrifice pension with employer contributions ~ Hybrid, with remote working built around in-person collaboration and specific moments that actually benefit from a room - team days, quarterly planning, onboarding, campaign launches ~ Home office setup allowance ~