At a Glance
- Tasks: Lead and execute B2B digital marketing campaigns across multiple channels.
- Company: Fast-growing UK B2B SaaS company with a focus on enterprise learning.
- Benefits: Competitive salary, hybrid work, generous holidays, and growth opportunities.
- Other info: Collaborative culture with a focus on professional development.
- Why this job: Make a real impact in a dynamic environment with creative freedom.
- Qualifications: 5+ years B2B marketing experience and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Swansea, South Wales (Hybrid - regular weekly office presence required)
Position Type: Full‑time, Permanent
Experience Level: Mid‑Level / Manager (5+ years B2B experience)
Company Overview
Our client is a well‑established, fast‑growing UK B2B SaaS company specialising in enterprise learning, talent, and performance management platforms. Their digital solutions support complex, high‑security, and regulated industries, including a strong footprint across the public sector.
The Role
This is a highly commercial, execution‑focused role designed for a marketer who loves to build, execute, and measure. Instead of just managing agencies from afar, the successful candidate will actively operate internal marketing systems, build workflows, orchestrate multi‑channel campaigns, and bridge the gap between marketing activity and the sales pipeline. For a professional who brings a blend of creative campaign strategy and analytical marketing operations expertise, this role offers the autonomy to make a massive impact.
Key Responsibilities
- Campaign Ownership: Design, launch, and manage end‑to‑end B2B demand generation campaigns across digital channels (email, paid social, organic, web, and content)
- Marketing Operations & Systems: Take hands‑on management of the internal marketing automation platform and CRM system to optimise lead routing, segmentation, nurturing, and automated workflows
- Reporting & Analytics: Own the marketing dashboard. Track, analyse, and report on channel performance, attribution, ROI, and commercial pipeline contribution to senior leadership
- Agency Management: Direct and hold external SEO and paid media agencies accountable by setting clear performance metrics, reviewing campaign execution, and optimising spend
- Pipeline Optimisation: Collaborate closely with the sales team to ensure seamless lead transition, high data hygiene, and continuous optimisation of the lead lifecycle
Requirements
Must‑Have Experience
- B2B Marketing Expertise: 5+ years of dedicated experience in a B2B digital marketing, demand generation, growth marketing, or marketing operations role
- Location & Commute: Must be based within a realistic, regular daily commuting distance of Swansea, South Wales, for a hybrid working model.
- Proven Commercial Impact: A clear track record of owning full campaigns and being measured on qualified pipeline, revenue contribution, and ROI - not just brand awareness or engagement metrics
- In‑House System Execution: Deep, practical experience configuring and running in‑house marketing systems (CRM/Automation tools), with a preference for direct execution over routing all work through external agencies
- Agency Oversight: Demonstrated experience directing external paid media/SEO agencies, with a sharp focus on metrics, ROI, and commercial accountability
Nice‑to‑Have Experience
- Strong hands‑on mastery of HubSpot (specifically building advanced workflows, lead scoring, lifecycle stages, and custom attribution reporting)
- A background working within B2B SaaS, EdTech, HR Tech, GovTech, or highly regulated sectors
- Experience tailoring content strategies and LinkedIn‑led campaigns to engage senior decision‑makers across long, complex sales cycles
- Experience managing webinars, virtual roundtables, or creating digital sales enablement assets
Who This Role Is NOT For
- This is not a pure brand, PR, or social media management role. Strong operational and analytical capabilities are required
- This is a mid‑level individual contributor/manager role. It is not suitable for senior directors or heads of department looking for a strategy‑only position, nor is it an entry‑level coordinator role
- This role requires an in‑house execution mindset; agency‑exclusive backgrounds without in‑house corporate experience will not be a match
Benefits What’s on Offer
- Competitive salary based on experience
- Hybrid working structure balancing collaboration in the Swansea office with remote work
- Generous holiday allowance and company pension scheme
- Genuine opportunities for professional growth and ownership in a scaling B2B business
- A collaborative, forward‑thinking company culture
Digital Marketing Manager (Demand Generation & Operations) in Swansea employer: EQL Tech (frontier talent)
Our client is an exceptional employer, offering a dynamic and collaborative work culture in the heart of Swansea, South Wales. With a strong focus on professional growth, employees enjoy generous benefits including a competitive salary, hybrid working options, and the chance to make a significant impact within a fast-growing B2B SaaS company. This role not only provides autonomy in executing innovative marketing strategies but also fosters a supportive environment for continuous learning and development.
Contact Details:
EQL Tech (frontier talent) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager (Demand Generation & Operations) in Swansea
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at the company you're eyeing. A friendly chat can sometimes lead to a referral, which is like having a secret weapon in your job search.
✨Tip Number 2
Show off your skills in real-time! If you can, create a mini-campaign or a project that showcases your expertise in demand generation. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview like it’s a big campaign launch. Research the company’s current marketing strategies and come ready with ideas on how you can improve their operations. This shows initiative and that you’re already thinking about how to make an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Digital Marketing Manager (Demand Generation & Operations) in Swansea
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your B2B marketing experience and any specific campaigns you've owned that led to measurable results. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your experience aligns with our needs. Be sure to mention any hands-on experience with marketing systems, as that's a big plus for us.
Showcase Your Analytical Skills:Since this role is all about measuring success, don’t forget to include examples of how you've tracked and reported on campaign performance in the past. We love numbers, so show us how you've contributed to ROI and pipeline growth!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team at StudySmarter!
How to prepare for a job interview at EQL Tech (frontier talent)
✨Know Your Campaigns Inside Out
Make sure you can discuss specific B2B demand generation campaigns you've owned. Be ready to explain your role in the design, launch, and management of these campaigns, and how they contributed to pipeline and revenue.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions. Bring examples of how you've tracked performance metrics, optimised campaigns based on analytics, and reported results to senior leadership.
✨Familiarise Yourself with Marketing Tools
Since this role requires hands-on experience with marketing automation platforms and CRM systems, brush up on your knowledge of tools like HubSpot. Be ready to discuss how you've configured workflows and managed lead nurturing.
✨Demonstrate Collaboration with Sales
This position involves working closely with sales teams, so think of examples where you've ensured seamless lead transitions and maintained high data hygiene. Highlight your ability to optimise the lead lifecycle through collaboration.
