At a Glance
- Tasks: Lead exciting B2B marketing campaigns and optimise internal systems for maximum impact.
- Company: Fast-growing UK B2B SaaS company with a focus on enterprise learning solutions.
- Benefits: Competitive salary, hybrid work, generous holidays, and growth opportunities.
- Other info: Join a collaborative culture that values creativity and operational excellence.
- Why this job: Make a real difference in a dynamic environment while driving innovative marketing strategies.
- Qualifications: 5+ years of B2B marketing experience and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Swansea, South Wales (Hybrid - regular weekly office presence required)
Position Type: Full‑time, Permanent
Experience Level: Mid‑Level / Manager (5+ years B2B experience)
Company Overview
Our client is a well‑established, fast‑growing UK B2B SaaS company specialising in enterprise learning, talent, and performance management platforms. Their digital solutions support complex, high‑security, and regulated industries, including a strong footprint across the public sector.
The Role
This is a highly commercial, execution‑focused role designed for a marketer who loves to build, execute, and measure. Instead of just managing agencies from afar, the successful candidate will actively operate internal marketing systems, build workflows, orchestrate multi‑channel campaigns, and bridge the gap between marketing activity and the sales pipeline. For a professional who brings a blend of creative campaign strategy and analytical marketing operations expertise, this role offers the autonomy to make a massive impact.
Key Responsibilities
- Campaign Ownership: Design, launch, and manage end‑to‑end B2B demand generation campaigns across digital channels (email, paid social, organic, web, and content)
- Marketing Operations & Systems: Take hands‑on management of the internal marketing automation platform and CRM system to optimise lead routing, segmentation, nurturing, and automated workflows
- Reporting & Analytics: Own the marketing dashboard. Track, analyse, and report on channel performance, attribution, ROI, and commercial pipeline contribution to senior leadership
- Agency Management: Direct and hold external SEO and paid media agencies accountable by setting clear performance metrics, reviewing campaign execution, and optimising spend
- Pipeline Optimisation: Collaborate closely with the sales team to ensure seamless lead transition, high data hygiene, and continuous optimisation of the lead lifecycle
Requirements
Must‑Have Experience
- B2B Marketing Expertise: 5+ years of dedicated experience in a B2B digital marketing, demand generation, growth marketing, or marketing operations role
- Location & Commute: Must be based within a realistic, regular daily commuting distance of Swansea, South Wales, for a hybrid working model.
- Proven Commercial Impact: A clear track record of owning full campaigns and being measured on qualified pipeline, revenue contribution, and ROI - not just brand awareness or engagement metrics
- In‑House System Execution: Deep, practical experience configuring and running in‑house marketing systems (CRM/Automation tools), with a preference for direct execution over routing all work through external agencies
- Agency Oversight: Demonstrated experience directing external paid media/SEO agencies, with a sharp focus on metrics, ROI, and commercial accountability
Nice‑to‑Have Experience
- Strong hands‑on mastery of HubSpot (specifically building advanced workflows, lead scoring, lifecycle stages, and custom attribution reporting)
- A background working within B2B SaaS, EdTech, HR Tech, GovTech, or highly regulated sectors
- Experience tailoring content strategies and LinkedIn‑led campaigns to engage senior decision‑makers across long, complex sales cycles
- Experience managing webinars, virtual roundtables, or creating digital sales enablement assets
Who This Role Is NOT For
- This is not a pure brand, PR, or social media management role. Strong operational and analytical capabilities are required
- This is a mid‑level individual contributor/manager role. It is not suitable for senior directors or heads of department looking for a strategy‑only position, nor is it an entry‑level coordinator role
- This role requires an in‑house execution mindset; agency‑exclusive backgrounds without in‑house corporate experience will not be a match
Benefits What’s on Offer
- Competitive salary based on experience
- Hybrid working structure balancing collaboration in the Swansea office with remote work
- Generous holiday allowance and company pension scheme
- Genuine opportunities for professional growth and ownership in a scaling B2B business
- A collaborative, forward‑thinking company culture
Digital Marketing Manager - B2B SaaS in Swansea employer: EQL Tech (frontier talent)
EQL Tech is an exceptional employer that prioritises the growth and success of its employees, offering a dynamic work culture in the vibrant city of Manchester. With competitive salaries and the potential for high earnings, we provide ample opportunities for professional development and relationship-building within the education sector, making it a rewarding place to advance your career.
Contact Details:
EQL Tech (frontier talent) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - B2B SaaS in Swansea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EQL Tech (frontier talent) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EQL Tech (frontier talent) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EQL Tech (frontier talent) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EQL Tech (frontier talent). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - B2B SaaS in Swansea
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EQL Tech (frontier talent). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EQL Tech (frontier talent):Show us that you’ve done your homework! In your application, briefly mention what you admire about EQL Tech (frontier talent)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EQL Tech (frontier talent)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EQL Tech (frontier talent) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EQL Tech (frontier talent), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
