At a Glance
- Tasks: Plan and execute digital marketing campaigns across web and email channels.
- Company: Join Epson, a leader in innovation and inclusivity.
- Benefits: Flexible benefits, hybrid working, 25+ days holiday, and employee discounts.
- Other info: Open to diverse applicants; we value passion over perfection.
- Why this job: Make an impact on customer journeys while collaborating with creative teams.
- Qualifications: 3-5 years in digital marketing; experience with CMS and analytics tools.
The predicted salary is between 40000 - 50000 £ per year.
The Digital Journey & Campaign Manager is responsible for the planning, coordination and partial ownership of digital journeys across Epson’s websites and email channels. This includes the end-to-end implementation of campaign assets, optimisation of content flows, and proactive contribution to journey and conversion improvements. The role as a bridge between strategy and execution supports junior colleagues and works cross-functionally with CRM specialists, analytics, products and UX teams to ensure the best possible customer experience.
What you will do:
- Coordinate and execute cross-channel journeys (email & web) for marketing campaigns and product promotions, including messaging, scheduling, content setup and testing.
- Take operational ownership of key journey segments (e.g. product campaigns, ecommerce promos, lead-nurturing flows).
- Collaborate with UX, SEO and analytics to review journey performance and recommend tactical optimisations.
- Work closely with the Manager E-Campaigns and contribute to content calendars, campaign logic and customer segmentation strategies.
- Ensure all campaign components (e.g. banners, landing pages, CMS emails) are aligned and technically accurate.
- Lead content handover and QA processes with agencies and internal creative partners.
- Support A/B and personalisation initiatives; document learnings and test outcomes.
- Serve as a go-to person for content publishing and campaign implementation across CMS and email platforms.
What you will bring:
- 3-5 years of experience in digital marketing, email campaigns, or web content coordination.
- Deep understanding of web/email ecosystems and campaign workflows.
- Advanced experience using SAP Hybris and Amplience as a CMS (or similar enterprise-level content management platforms) for website content implementation and localisation.
- Proficient in Adobe Campaign (or similar enterprise-level marketing automation platforms) including journey configuration, testing and performance review.
- Solid grasp of campaign analytics, tagging, tracking and test planning.
- Experience working in international or matrixed environments.
- Excellent project coordination skills; comfortable managing multiple projects in parallel.
- Analytical thinking, structured working style and ownership mentality.
- Team collaboration, proactive and stakeholder communications skills.
- Bachelor’s degree in Marketing, Digital Media, or a comparable field.
We are keen to hear from you even if you don’t match all listed requirements, but you identify with our brand and passion for innovation.
What we offer:
You will have access to a wide range of flexible benefits including a strong contributory pension plan, private healthcare, life cover, gym membership, an Employee Assistance Programme, employee discounts on Epson and Seiko products, and more. Epson also promotes hybrid working, with a minimum of 25 days holiday per year. Epson is an equal opportunity employer. We celebrate diversity and are dedicated to fostering an inclusive environment for all employees. We actively encourage applications from individuals of all protected characteristics and are committed to providing any necessary accommodations during the application and assessment process, as well as upon joining our team.
Digital Journey & Campaign Manager (Web & Email) in Watford employer: Epson Europe B.V.
Contact Detail:
Epson Europe B.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Journey & Campaign Manager (Web & Email) in Watford
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your expertise in digital marketing and campaign management.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how you can optimise their digital journeys and improve customer experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who align with our values.
We think you need these skills to ace Digital Journey & Campaign Manager (Web & Email) in Watford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital marketing and campaign management. We want to see how your skills align with the role of Digital Journey & Campaign Manager, so don’t hold back on showcasing relevant projects!
Show Off Your Skills: Don’t forget to mention your experience with CMS platforms like SAP Hybris and Adobe Campaign. We’re keen to know how you’ve used these tools in past roles, so give us some examples of your journey configuration and optimisation successes!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences stand out. Bullet points can be your best friend here!
Apply Through Our Website: We encourage you to submit your application through our website for a smoother process. It’s the best way for us to receive your details and get you into our system quickly. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Epson Europe B.V.
✨Know Your Digital Journeys
Familiarise yourself with the concept of digital journeys and how they apply to web and email campaigns. Be ready to discuss specific examples of how you've coordinated similar projects in the past, highlighting your understanding of customer experience and conversion optimisation.
✨Showcase Your Technical Skills
Make sure you can talk confidently about your experience with CMS platforms like SAP Hybris and Adobe Campaign. Prepare to discuss how you've used these tools for content implementation and campaign management, as well as any A/B testing you've conducted.
✨Collaboration is Key
Since this role involves working cross-functionally, be prepared to share examples of how you've successfully collaborated with teams such as UX, analytics, and CRM specialists. Highlight your communication skills and how you’ve contributed to team success in previous roles.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and project management skills. Think of scenarios where you had to manage multiple campaigns simultaneously or optimise a journey based on analytics. Use the STAR method (Situation, Task, Action, Result) to structure your responses.