Go-To-Market Lead, International

Overview
How You\’ll Make an Impact
Our goal is to craft the future of marketing through innovative, data-driven strategies. As an Advisor, Product Marketing, you will be at the forefront of this mission driving product and campaign launches that impact markets across the globe. This is your chance to join a team that values ambition, collaboration, and flawless execution

Reporting into the VP of International Field Marketing, you\’ll play a key role in translating technical solutions into clear, market-relevant stories that resonate locally. You\’ll work closely with Product, Sales, Marketing, and regional teams to craft compelling GTM strategies, simplify our technology narrative, and build toolkits and collateral that drive adoption and impact across diverse customer segments.

In collaboration with regional marketing leads, you will help to localize campaigns to ensure relevance and drive impact with targeted audiences. If you\’re someone who thrives in matrixed environments, knows how to get things done, and enjoys building from scratch, we want to meet you.

What You\’ll Achieve

• Develop and implement end-to-end GTM plans across EMEA and APAC to ensure seamless implementation .
• Collaborate with Product and Sales teams to translate sophisticated technology into sharp, impactful value propositions .
• Develop messaging frameworks, pitch decks, one-pagers, and product toolkits tailored to specific regions and customer segments .
• Lead cross-functional planning and workstreams for product launches and major marketing pushes.
• Identify positioning gaps and propose data-backed solutions to increase product adoption.
• Leverage paid, owned, and earned channels for maximum campaign visibility.
• Support development of internal enablement materials and external customer-facing content.
• Provide valuable insights and feedback from the field to Product and central teams.
• Collaborate cross-functionally to ensure flawless delivery of solutions to our clients.

What you\’ll bring with you

• Proven experience with go-to-market, product marketing, or similar roles.
• Experience in adtech, martech, or media agency environments.
• Strong understanding of retail media and digital advertising ecosystems.
• Shown success in owning GTM plans from strategy to execution.
• Excellent written and verbal communication skills.
• Ability to navigate and influence in a matrixed, cross-functional structure.

Why you might stand out from other talent:

• Familiarity with building sales enablement tools and customer collateral.
• Certifications with any of the listed subject matter in the above sections.
• Experience launching tech products across multiple markets.
• Comfortable using tech platforms such as Salesforce, Eloqua, Asana, or similar.
• Understanding of performance metrics and key indicators for evaluating GTM success.

Join us at Publicis and be part of a team that\’s setting new standards in marketing excellence. Together, we\’ll achieve outstanding things

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Additional Information
When You Join Us, We\’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we\’ve provided marketers from the world\’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon\’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the motivation that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and cultivate a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter
We know that we have some of the brightest and most versatile employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.

We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.

As part of our dedication to enhance our

inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and parental obligations, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.

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