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For Companies At a Glance
- Tasks: Lead product lifecycle and market strategies across EMEA for innovative life science products.
- Company: Join Eppendorf, a leader in life sciences, dedicated to advancing research and innovation.
- Benefits: Enjoy flexible working options, travel opportunities, and a vibrant team culture.
- Why this job: Be part of a dynamic team driving impactful product launches and market success.
- Qualifications: Master's or Bachelor's in Science; marketing experience in life sciences preferred.
- Other info: This is a temporary position with 35% travel required across the EMEA region.
The predicted salary is between 36000 - 60000 £ per year.
Your Challenges
We are looking for a Commercial Product Manager to join our dynamic team for a temporary position of 1 year.
This position can be located in Spain or the UK.
Job/Application Key Criteria:
- Previous marketing experience
- Full-time position
- 35% travel required
- Fluent in English
Responsibilities:
Oversee the entire lifecycle, from understanding market trends and competitor landscapes to crafting winning Go-to-Market strategies.
Tasks:
- Drive EMEA Product Success: Manage the product lifecycle (G3-launch to G7-discontinuation) for assigned products across the EMEA region. Develop and execute a Go-to-Market Strategy in alignment with regional and corporate business goals. Collaborate closely with internal stakeholders throughout the process.
- Market Expertise and Insights: Own EMEA market share, competitor analysis, and business analytics and reporting (e.g., SWOT/PESTEL analyses). Identify market segments, buyer personas, trends, applications, and customer needs. Leverage data analytics to convert market research into actionable insights.
- Strategic Product Positioning: Define value propositions for assigned products and collaborate with the Regional Marketing Manager to create effective product marketing campaigns and promotions, especially for products facing challenges. Provide strategic pricing input and forecast and budget proposals to leadership. Work with BD Innovation Management and regional stakeholders to give consolidated feedback and commercial directions regarding new product development projects.
- Collaborative Leadership: Partner with Business Development (BD) Product Managers, Marketing Managers (MMs), Sales, Service, Customers, Training teams & PLS to ensure successful product launches, ongoing Product Lifecycle support, and market penetration.
- Marketing Plan: The CPMs are the key drivers of the product line and the GTM strategy. They are responsible for co-creating and driving the success of the Marketing Plan in relation to GTM initiatives, goals, and strategies. CPM and RMM are co-responsible for the ongoing success and revision of the marketing plan.
- New Product Introduction (NPI) Ownership: Manage the entire NPI process in EMEA, from pre-launch preparation to post-launch execution and monitoring, in line with the product launch checklist. This includes training sales and dealers, managing launch readiness, driving stakeholder calls, monitoring performance via dashboards, and defining corrective actions. Ensure handover to the Product Training team after launch.
- Sales Enablement: Develop effective sales enablement materials including pitches, demos, success guides, competitive battle cards, and best practices. Facilitate access to product samples for consumables. Support the Training Team in product training and keep product and competitor information up to date.
- Event Participation: Coordinate with the EMEA event specialist to identify and participate in relevant trade shows and events aligned with regional needs. Represent Eppendorf at industry trade shows and meetings as needed.
- Travel: 35% within the Market Region.
Your Expertise
Education, Training, Professional Experience:
- Master’s or Bachelor’s degree in Science or a Science-business combination.
- Several years of experience in a similar role.
- Longstanding commercial experience in Marketing or Sales, ideally with cross-cultural teams.
- Experience in the Life Science industry in an international, matrix organization is ideal.
Professional Competencies and Knowledge:
- Strategic thinking and business acumen
- Strong project management skills
- Ability to analyze scientific, financial, and legal documents
- Excellent communication skills in English; additional European languages are a plus
- Ability to interpret data and present compelling visual reports to support strategy development
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Commercial Product Manager - Automation, PCR, TM employer: Eppendorf
Contact Detail:
Eppendorf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Product Manager - Automation, PCR, TM
✨Tip Number 1
Network with professionals in the Life Science industry, especially those who have experience in product management. Attend relevant industry events and trade shows to meet potential colleagues and learn more about market trends.
✨Tip Number 2
Familiarise yourself with the latest market research tools and data analytics techniques. Being able to demonstrate your ability to convert data into actionable insights will set you apart from other candidates.
✨Tip Number 3
Showcase your strategic thinking skills by preparing examples of successful Go-to-Market strategies you've developed or contributed to in the past. Be ready to discuss how these strategies aligned with business goals.
✨Tip Number 4
Highlight your collaborative leadership experience. Be prepared to discuss how you've worked with cross-functional teams to drive product success and manage the product lifecycle effectively.
We think you need these skills to ace Commercial Product Manager - Automation, PCR, TM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience and showcases your skills in product management, particularly in the life sciences sector. Use keywords from the job description to align your experience with the role.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your understanding of the EMEA market and your strategic thinking abilities. Mention specific examples of how you've successfully managed product lifecycles or developed Go-to-Market strategies.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse market trends and competitor landscapes. Provide examples of how you've used data analytics to inform product decisions or marketing strategies in previous roles.
Highlight Collaborative Experience: Since the role requires working closely with various teams, include examples of successful collaborations in your application. Discuss how you’ve partnered with sales, marketing, and training teams to achieve product success.
How to prepare for a job interview at Eppendorf
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to oversee product lifecycles effectively.
✨Understand the Market Landscape
Research the company’s products and their position in the market. Familiarise yourself with competitors and current trends in the Life Science industry. This knowledge will help you articulate how you can contribute to the company's success.
✨Demonstrate Strategic Thinking
Prepare examples of how you've developed Go-to-Market strategies in the past. Discuss your approach to defining value propositions and how you’ve collaborated with cross-functional teams to achieve product success.
✨Prepare for Collaborative Scenarios
Expect questions about teamwork and collaboration. Think of instances where you worked with various stakeholders, such as sales or training teams, to launch a product or resolve challenges. This will showcase your ability to lead and work within a team.