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- Tasks: Lead content strategy and create engaging materials that drive business success.
- Company: Join a pioneering tech company transforming the construction software landscape.
- Benefits: Enjoy hybrid working, unlimited learning, and vibrant social events.
- Other info: Be part of a culture that values feedback and invests in your growth.
- Why this job: Shape impactful content and collaborate with experts in a dynamic environment.
- Qualifications: 5+ years in B2B content marketing and exceptional storytelling skills required.
The predicted salary is between 50000 - 60000 £ per year.
Introducing Thinkproject Platform Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies. By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.
What your day will look like
The Content Strategist is responsible for planning, developing, and overseeing content initiatives that support brand goals, engage target audiences, and drive measurable business outcomes. This role combines strategic thinking, editorial expertise, and cross-functional collaboration to ensure content is consistent, impactful, and aligned with the organisation’s broader marketing and communication objectives.
What you'll do:
- Own and drive Thinkproject’s cross-channel content strategy aligned with GTM priorities, annual marketing objectives, and campaign roadmaps to position TP as a trusted digital-transformation partner.
- Define content pillars, narratives, and editorial themes that elevate thought leadership and address key customer challenges across the buying journey.
- Identify, engage, and activate subject matter experts across Product, Engineering, Customer Success, and Leadership to generate authoritative, insight-led content (articles, webinars, interviews, reports, videos).
- Translate campaign messaging into structured, multi-format content programs in partnership with Campaign Managers, Product Marketing, and Communications.
- Own and manage the global editorial calendar, ensuring alignment with campaigns, product launches, SEO priorities, and business goals.
- Establish strong content governance, including auditing existing assets, identifying gaps, and consolidating materials to eliminate redundancy.
- Maintain a centralized, customer-journey-mapped content repository across products and solutions, ensuring assets are current, accurate, and aligned with brand and corporate messaging.
- Collaborate cross-functionally and regionally to localize and adapt content, ensuring consistency while meeting market-specific needs.
- Partner with SEO specialists to embed organic search best practices into planning, briefing, production, and ongoing optimization to drive traffic and qualified leads.
- Edit and refine content for clarity, strategic alignment, and impact, transforming complex technical topics into compelling, conversion-oriented storytelling.
- Serve as the central coordination point for content execution across Communications, Demand Generation, and Product Marketing to ensure funnel alignment.
- Measure, report, and optimize content performance, using data-driven insights to refine topics, formats, distribution strategies, and build internal benchmarks.
What you need to fulfill the role
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 5+ years of experience in B2B content marketing, ideally in SaaS, construction tech, or other complex technology environments.
- Exceptional writing and storytelling skills (native-level English).
- Demonstrated ability to build content strategies tied to GTM plans, campaigns, and product narratives.
- Proven experience directing integrated content programs across multiple formats (web, blogs, whitepapers, guides, email, ads, PR, video).
- Strong SEO understanding and experience collaborating with SEO specialists or agencies.
- Ability to work with technical subject matter experts and translate complex solutions into clear, compelling, high-impact content.
- Excellent project management skills, capable of coordinating multiple stakeholders, timelines, and deliverables.
- Data-driven mindset with experience using analytics tools to measure content performance and optimize over time.
- Fluent English; additional languages are a plus.
What we offer
- Lunch 'n' Learn Sessions
- Women's Network
- LGBTQIA+ Network
- Coffee Chat Roulette
- Free English Lessons
- Thinkproject Academy
- Social Events
- Volunteering Activities
- Open Forum with Leadership Team (Tp Café)
- Hybrid working
- Unlimited learning
We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.
Your contact: Ulrike Ecke
Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.
Content Strategist (f/m/d) employer: Eplass
Contact Detail:
Eplass Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist (f/m/d)
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on platforms like LinkedIn. The more you put yourself out there, the better your chances of landing that Content Strategist role.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your best content pieces and strategies. This will not only highlight your skills but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply; engage! When you find a job listing that excites you, reach out to current employees or hiring managers. Ask questions about the role and express your enthusiasm for the company—this can really set you apart.
✨Tip Number 4
Keep it fresh! Stay updated on industry trends and best practices in content marketing. Share your insights on social media or in relevant forums to demonstrate your passion and knowledge—this could catch the eye of recruiters!
We think you need these skills to ace Content Strategist (f/m/d)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for content strategy shine through! We want to see how your passion aligns with our mission at Thinkproject and how you can contribute to our innovative platform.
Tailor Your Content: Make sure to customise your application to reflect the specific requirements of the Content Strategist role. Highlight your experience in B2B content marketing and how it relates to our goals. This shows us that you understand what we're looking for!
Be Clear and Concise: We appreciate clarity in communication, so keep your writing straightforward and to the point. Use engaging storytelling techniques to showcase your skills, but avoid fluff. Remember, we’re looking for impactful content that drives results!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Eplass
✨Know Your Content Inside Out
Before the interview, dive deep into Thinkproject's content strategy and recent initiatives. Familiarise yourself with their approach to B2B content marketing, especially in the construction tech space. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Storytelling Skills
Prepare examples of your best writing and storytelling work. Be ready to discuss how you've transformed complex topics into engaging content. Think about specific campaigns where your content made a measurable impact, as this will demonstrate your ability to drive business outcomes.
✨Highlight Cross-Functional Collaboration
Since the role involves working with various teams, come prepared with examples of how you've successfully collaborated with different departments. Discuss how you engaged subject matter experts to create authoritative content, as this will showcase your teamwork and communication skills.
✨Be Data-Driven
Think about how you've used analytics tools to measure content performance in the past. Be ready to share insights on how data has informed your content strategies and optimisations. This will resonate well with Thinkproject's focus on data-driven decision-making.