At a Glance
- Tasks: Create and execute influencer strategies while building valuable industry relationships.
- Company: Join Epicor, a team of 5,000 professionals transforming businesses with data and AI.
- Benefits: Enjoy competitive pay, comprehensive health benefits, and free LinkedIn Learning access.
- Other info: Inclusive workplace with opportunities for mentorship and career development.
- Why this job: Make a real impact in a dynamic environment focused on innovation and collaboration.
- Qualifications: 5+ years in advocacy or B2B marketing; strong writing and analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
Duties & Responsibilities
- Set the strategy: Translate company positioning, ICP priorities, and campaign goals into an annual influencer and advocacy plan with clear audiences, themes, channels, and investment choices.
- Build the network: Research, segment, recruit, and nurture a balanced network of industry experts, customer advocates, creators, community leaders, analysts, and implementation practitioners alongside sales partners.
- Create the engine: Develop repeatable programs and editorial moments that make participation in the programme easy: brief templates, content calendars, co-marketing packages, event formats, and recognition mechanisms.
- Partner cross-functionally: Work closely with Product Marketing, Content, Demand Generation, PR, Sales, Customer Success, and executives to turn expertise into useful market-facing proof.
- Protect trust: Operate with transparency, disclosure, brand safety, data privacy, and editorial integrity. Choose credibility and audience relevance over follower count.
- Prove impact: Create reporting that links activity to audience quality, engagement, brand consideration, content performance, partner health, and influenced or sourced revenue.
COMPETENCY: WHAT GOOD LOOKS LIKE
- Strategic influence planning: Connects influencer work to ICP, category narrative, lifecycle stages, and commercial priorities.
- Relationship building: Earns trust, communicates with empathy, and creates durable value for busy external experts.
- Editorial judgment: Can spot a useful point of view, sharpen a brief, protect authenticity, and raise the quality bar.
- Program management: Runs multiple workstreams with clear owners, timelines, approvals, budgets, and follow-through.
- Measurement & insight: Builds practical dashboards, interprets signals, and turns results into better decisions.
- Cross-functional leadership: Influences without authority and brings internal experts into market-facing programs.
- Commercial acumen: Understands SaaS buying committees, demand creation, attribution limits, and the role of trust in revenue.
- Risk & reputation stewardship: Uses sound judgment around disclosure, brand safety, conflicts, privacy, and claims.
Qualifications
- 5+ years in advocacy, partnerships, or integrated B2B marketing; SaaS experience strongly preferred.
- Demonstrated ability to build a program from strategy through execution and reporting.
- A strong writer and editor who can make complex software topics useful, human, and easy to share.
- Comfortable working with executives and external experts, including briefing, coaching, interviewing, and facilitating.
- Analytical and commercially minded, with practical fluency in CRM, marketing automation, social listening, content analytics, and campaign reporting.
- Naturally curious, low-ego, organized, and willing to do the relationship work between the big moments.
About Epicor
At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain. We’re Proactive, Proud, Partners. Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs.
Competitive Pay & Benefits
- Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
- Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
- Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
- Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.
- Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
- Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
- Global Mobility: Comprehensive support for international relocations and permanent residency processes.
Equal Opportunities and Accommodations Statement
Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you—that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless. We are an equal-opportunity employer.
Analyst and Consultant, Principal in Bracknell employer: Epicor
Epicor is an exceptional employer that prioritises employee growth and well-being, offering comprehensive health benefits, mentorship opportunities, and a commitment to work-life balance. With a diverse and inclusive workplace culture, employees are encouraged to thrive through continuous learning and internal mobility, making it a rewarding environment for those looking to make a meaningful impact in the software industry.
StudySmarter Expert Advice🤫
We think this is how you could land Analyst and Consultant, Principal in Bracknell
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Epicor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Epicor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Epicor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Epicor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Analyst and Consultant, Principal in Bracknell
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Epicor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Epicor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Epicor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Epicor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Epicor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Epicor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
