Product Marketing Manager

Our business, which provides leading software solutions and consulting services, is growing at a fast pace. To build on this momentum, we are looking for Product Marketing Managers across various portfolios to be part of our Global Marketing group. In this role, you will work closely with our technical Product Managers to analyze the market/client needs and experiences, determine how to articulate client challenges effectively, understand the products' unique selling points, and help us to develop sales tools and marketing material, including writing technical marketing content. You will do product and competitor research, help to determine and implement the go-to-market strategy, and provide source material for sales and marketing.

If you have a strong technical/IT background in SAP and are enthusiastic about marketing, we would love to hear from you.

Responsibilities

• Work in tandem with Product Managers to determine and implement the go-to-market strategy for a range of products/service lines, specifically developing messaging and market positioning.
• Perform market research, and act as the voice of the client by analyzing specific client concerns and communicating these internally, as well as understanding how our solutions solve these challenges.
• Undertake competitor analysis and product positioning, and monitor key market trends.
• Communicate the vision and value of products to marketing and sales colleagues, and develop tools that facilitate the process.
• Perform surveys, interviews and focus groups to obtain insights about the clients' product usage and buyer personas to tap new opportunities.
• Write technical content for sales and marketing purposes, including ebooks, white papers, blogs, lead magnets and web pages.
• Plan, develop and provide content for global marketing campaigns that can be leveraged by Regional Marketing Leads and Partners.
• Communicate campaign objectives, timelines, and deliverables to the broader team, and provide instructions for use or promotion.
• Ensure that campaigns achieve expected results, and prepare activity reports and metrics to demonstrate outcomes.
• Identify improvements for processes, content, and lead generation.
• Collaborate closely with Regional Marketing Leads to support meetings, events, conferences, and trade shows, and ensure these are in line with the go-to-market strategy.
• Support the implementation of the company’s brand strategy.

Qualifications

• Bachelor's degree (or higher), or equivalent.
• Demonstrable experience in Product Marketing or Product Management.
• Technical background in ERP (Enterprise Resource Planning) software or similar.
• Excellent collaborative skills and the ability to work with multiple teams and departments across the business.
• Excellent market research skills and the ability to gain insight into our clients' needs.
• Commercially driven mindset with demonstrable business acumen.
• Accurate analytical skills for evaluating and discovering effective marketing strategies.
• Experience in writing technical IT marketing and sales source content.
• Good verbal and written communication skills.
• Self-motivated with strong client focus.
• Understanding of marketing principles and experience in implementing successful data-driven marketing campaigns.
• Excellent time management and organizational skills and the ability to work under pressure and to tight deadlines.

Advantages

• Understanding of SAP, SAP SuccessFactors and related systems.
• Understanding of, and experience in, one or more of the following:
• SAP S/4HANA and System Landscape Optimization (SLO).
• SAP BTP (Business Technology Platform) and custom code.
• SAP Application Lifecycle Management product solutions, Test Data Management, decommissioning systems.
• Data privacy and security, and GRC (Governance, Risk and Compliance).
• Cloud solutions including migrations, hosting, managed services and AWS.
• Human Capital Management (HCM)/ Human Experience Management (HXM), HR and Payroll reporting.

Values

• Demonstrating mutual respect and empathy towards our colleagues and our clients.
• Acting with integrity, professionalism and personal humility.
• Showing enthusiasm, being dedicated and innovative, and having fun.

Position Details

• Full-time permanent position.
• Ideally based at the EPI-USE Labs office in Manchester, but we can be flexible for the right candidate. Hybrid or remote working is considered.
• The role will include minimal travel.

Compensation and Benefits

• Market-related salary, taking qualifications and experience into account.
• Other benefits include mobile/broadband allowance, pension, private medical insurance, office gym, regular social events, flexible working.