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For Companies At a Glance
- Tasks: Define and deliver compelling product messaging across diverse audiences.
- Company: Join Epassi, a leading provider of employee benefit solutions in Europe.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact on the wellbeing of millions while driving innovative marketing strategies.
- Qualifications: 3-5 years in product marketing or B2B SaaS, with strong communication skills.
- Other info: Fast-paced environment with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Are you interested in joining one of Europe’s fastest growing companies? Do you want to impact the wellbeing of millions of users? If yes, join us to make an impact in a fast-paced and dynamic environment where you’ll play a key role in driving financial accountability, supporting strategic decisions, and enabling sustainable growth.
Epassi’s purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets. Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.
Your mission
In your Product Marketing Manager role your mission is to define and deliver clear, compelling product positioning and messaging across B2B, B2C and partner audiences. You will ensure Epassi UK’s products and value propositions are effectively communicated through content, campaigns and digital experiences to drive pipeline generation, product adoption and upsell growth, while maintaining consistent execution aligned with business priorities.
Your responsibilities
- Define and execute product positioning, messaging and go-to-market plans across B2B, B2C and partner audiences
- Act as the owner of Epassi UK’s product messaging and value propositions
- Lead the content function, manage team members and ensure high-quality, well-prioritised output
- Own product-led web experiences, including employee- and merchant-facing product pages
- Ensure consistent content execution aligned with business and growth priorities
- Support sales, customer success and partnerships with effective enablement materials
- Partner closely with Product, Growth, Performance, Sales, CS and Partnerships teams
What you’ll be successful in this role if you
- Deliver clear, consistent product messaging understood across Marketing, Sales, CS and Partnerships
- Equip Sales, CS and Partnership teams with the right materials to support acquisition, adoption and upsell
- Ensure B2B and B2C content supports demand generation and product adoption
- Maintain accurate, conversion-optimised product website pages
- Build and lead a content team that delivers high-quality output on time
- Successfully launch new products, features and enhancements
What you’ll be doing (daily)
- Defining and refining value propositions for HR & Benefits professionals, employees, merchants and partners
- Translating product features into customer-centric narratives and use cases
- Managing and developing B2B and B2C content specialists
- Leading product launches, enhancements and new offering campaigns
- Partnering with Growth and Performance teams to activate product content across paid, owned and partner channels
- Supporting upsell and adoption campaigns through targeted messaging
- Owning and managing product-related website pages and content
- Creating and maintaining sales, CS and partner enablement materials
- Working cross-functionally with Product, Sales, CS, Partnerships and Growth teams
What you should bring
- 3-5 years’ experience in product marketing or B2B SaaS marketing
- A degree in Marketing or a related field
- Proven experience owning or contributing to website and product pages
- Demonstrated people management experience
- Strong understanding of B2B SaaS buyer journeys and B2C engagement
- Hands-on experience with tools such as HubSpot, WordPress, Canva, Asana and Google Analytics
Your language profile
- Fluent English (written and spoken)
Your track record
- Successfully delivered product positioning and go-to-market initiatives
- Led or contributed to product launches and adoption campaigns
- Built content that supported pipeline growth, upsell and engagement
- Managed and developed content or marketing team members
Your competency profile
- Strategic mindset combined with strong execution capability
- Excellent communication, briefing and stakeholder management skills
- High attention to detail and quality
- Organised, proactive and confident working cross-functionally in a fast-paced environment
Where you can find us
Rockwood House, Perrymount Road, Haywards Heath, West Sussex
Product Marketing Manager in Haywards Heath employer: Epassi
Contact Detail:
Epassi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Haywards Heath
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what Epassi is all about and how you can contribute to their mission of boosting everyday well-being.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Manager. We want to hear how you can drive product adoption and upsell growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Product Marketing Manager in Haywards Heath
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product positioning and messaging, as well as any relevant B2B or B2C marketing achievements that align with our mission at Epassi.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles where you’ve successfully launched products or created compelling content. This will help us see how you can contribute to our team.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that communicate your value effectively. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Epassi
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Epassi's products and their value propositions. Be ready to discuss how you would position these products for different audiences, as this will show your strategic thinking and alignment with the company's mission.
✨Showcase Your Content Skills
Prepare examples of content you've created in previous roles, especially those that drove product adoption or engagement. Highlight your experience with tools like HubSpot and Canva, as well as your ability to lead a content team, which is crucial for this role.
✨Demonstrate Cross-Functional Collaboration
Epassi values teamwork across various departments. Be ready to share specific instances where you've successfully collaborated with sales, customer success, or product teams. This will illustrate your ability to work in a fast-paced environment and contribute to shared goals.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle specific marketing challenges or product launches. Think through your approach to defining messaging and go-to-market strategies, and be prepared to discuss how you'd measure success in these initiatives.
