Content platforms never stand still and the pace of change in the content technology market keeps every partnership on its toes. The Senior Digital Content Alliances Manager role in hybrid mode sits where Adobe and its peers shape the future of content management and supply chain platforms. Every shift in the market, from generative AI to new partner models, demands a strategy that adapts in real time. In this role, you set the direction for how EPAM grows with Adobe, Sitecore and other key partners. The person in this role decides how alliances turn into real business impact.ResponsibilitiesOwn the Adobe relationship at global level, including executive sponsorship, partner programme tier and specialisations and the joint business plan across Adobe Experience Cloud and Adobe's generative AI offeringsDefine and execute the content alliances strategy for Sitecore and other CMS and DAM partners, including which partners EPAM prioritises and where it investsBuild and sustain senior relationships with partner leadership, and with EPAM's practice, sales and account leaders. Lead cross-functional virtual teams around each partner without direct reportsOwn joint go-to-market plans with each partner, working with sales, marketing and practices to create qualified pipeline and influence revenueSet and manage KPIs for sourced and influenced partner revenue, pipeline, certifications, specialisations and partner tier statusWork with solution architects and delivery leaders to develop joint offerings, accelerators and customer stories, including AI-enabled content workflowsOversee deal registration, partner programme compliance and business reviews, in coordination with Alliances OperationsRepresent EPAM at partner events such as Adobe Summit and Sitecore Symposium and plan EPAM's own partner-led eventsTrack partner roadmaps, acquisitions, programme changes and competitor moves and adapt strategy as the content platform market shiftsChampion hands-on use of AI tools within your own ways of working and set an example for the wider alliances communityRequirements7+ years of experience in partnerships, alliances, channel or business development, including 3+ years managing strategic technology partner relationshipsDirect experience of the Adobe ecosystem, ideally Adobe Experience Manager, Adobe Experience Cloud or Adobe's partner programme, either at Adobe or at a systems integratorBackground in a systems integrator or consulting-led environment, or in a senior partnerships role at a content, CMS or DAM technology companyStrong understanding of the content technology market, including CMS, DAM, headless and composable architectures and content supply chainProven ability to influence and align senior stakeholders and cross-functional teams without direct authorityTrack record of growing partner-sourced and partner-influenced pipeline and revenueExperience building executive relationships at partner organisations and influencing senior stakeholders inside a large, matrixed companyWorking knowledge of partner programme mechanics: tiering, deal registration, certifications, co-sell and marketing development fundsExcellent communication, presentation and negotiation skillsAbility to demonstrate an AI mindset through current use of AI tools such as Claude, ChatGPT or Copilot and to explain how generative AI changes content creation and management for clientsProfessional fluency in English, written and spoken and willingness to travel to partner events and EPAM officesNice to haveExisting relationships at Adobe, Sitecore or other content platform vendorsExperience with partner ecosystem tools such as Crossbeam and PRM platformsExperience with Adobe's generative AI products such as Firefly and GenStudio, in client workWe offerEPAM Employee Stock Purchase Plan (ESPP)Protection benefits including life assurance, income protection and critical illness coverPrivate medical insurance and dental careEmployee Assistance ProgramCompetitive group pension planCyclescheme, Techscheme and season ticket loansVarious perks such as free Wednesday lunch in-office, on-site massages and regular social eventsLearning and development opportunities including in-house training and coaching, professional certifications, and coursesIf otherwise eligible, participation in the discretionary annual bonus programIf otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program #J-18808-Ljbffr
Senior Digital Content Alliances Manager employer: EPAM Systems
Join a dynamic and innovative team in London where your expertise as a Delivery Director will be valued and nurtured. We pride ourselves on a collaborative work culture that fosters continuous improvement and professional growth, offering you the chance to work alongside award-winning teams in the Retail/Consumer Products industry. With a focus on client satisfaction and strategic project delivery, you'll find meaningful and rewarding employment in an environment that champions creativity and technical excellence.
