At a Glance
- Tasks: Lead marketing strategy for Banking, Financial Services and Insurance sectors to drive growth.
- Company: Join a dynamic tech company focused on innovation in the BFSI industry.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative culture with opportunities to influence senior stakeholders.
- Why this job: Make a real impact by shaping go-to-market strategies in a fast-paced environment.
- Qualifications: 10+ years in B2B marketing with strong BFSI industry knowledge required.
The predicted salary is between 59400 - 72600 £ per year.
Hybrid in The United Kingdom: London
We're looking for a Senior Go-to-Market Marketing Manager – BFSI to join our hybrid team in the United Kingdom. In this EMEA-focused role, you will define and lead the marketing strategy that supports the growth of EPAM’s Banking, Financial Services and Insurance business across its key sectors.
As the strategic marketing partner to the BFSI business and sales leadership, you will translate market dynamics, client priorities and EPAM capabilities into a differentiated go-to-market strategy that builds market relevance, creates demand and accelerates pipeline and revenue growth. You will work collaboratively across business units, solutions, alliances and marketing functions to connect client needs with EPAM’s strengths and bring them to market.
Responsibilities
- Define the BFSI go-to-market marketing strategy including long-term vision, value propositions, audience priorities and growth opportunities
- Translate market and client insights into actionable marketing plans informed by trends, buyer priorities and competitive activity
- Develop differentiated industry positioning and narratives that align EPAM’s offerings with client challenges and market opportunities
- Partner with business and sales leadership to align marketing objectives and scorecards with business growth targets
- Drive pipeline and sales acceleration through integrated programmes that support strategic accounts, large deals and cross-sell opportunities
- Shape and activate the BFSI portfolio by identifying priority offerings and orchestrating launch plans
- Lead integrated go-to-market programmes across thought leadership, campaigns, ABM, digital and events
- Build joint activations with alliance partners to maximise ecosystem opportunities in marketing and demand generation
- Create C-level sales enablement assets, playbooks and thought leadership to strengthen EPAM’s position in the market
- Establish a data-driven approach to performance measurement, campaign optimisation and return on marketing investment
Requirements
- 10+ years of experience in B2B go-to-market, industry or solutions marketing within technology services, consulting or similar environments
- Strong experience in the Banking, Financial Services or Insurance industry with understanding of market dynamics, regulatory landscape and digital transformation priorities
- Proven ability to turn business strategy into actionable marketing plans and measurable programmes
- Track record in developing positioning, value propositions and industry-relevant messaging for complex offerings
- Experience orchestrating integrated programmes involving content, thought leadership, ABM, digital, events and partnerships
- Strong executive presence with ability to act as a trusted advisor to senior business, sales and client stakeholders
- Ability to manage cross-functional teams in a global matrix and influence without direct authority
- Understanding of technology ecosystems including hyperscalers, ISVs and strategic partners
- Strategic mindset combined with strong execution skills and data-driven decision-making
- Excellent communication, presentation and stakeholder engagement skills
Senior Go-to-Market Marketing Manager - BFSI in London employer: EPAM Systems
EPAM Systems is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the rapidly evolving field of AI. With a strong focus on employee growth, you will have access to extensive learning opportunities and benefits such as stock purchase plans, all while working remotely or in a hybrid model across Europe. Join us to make a meaningful impact in the energy and utilities sector, driving transformation strategies alongside industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Go-to-Market Marketing Manager - BFSI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EPAM Systems and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EPAM Systems are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EPAM Systems on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EPAM Systems. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Go-to-Market Marketing Manager - BFSI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EPAM Systems. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EPAM Systems:Show us that you’ve done your homework! In your application, briefly mention what you admire about EPAM Systems’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EPAM Systems
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EPAM Systems will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EPAM Systems, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
