At a Glance
- Tasks: Lead integrated marketing campaigns and drive growth across EPAM’s diverse portfolio.
- Company: Join a global tech leader with a hybrid work culture in London.
- Benefits: Enjoy competitive salary, health benefits, and unique perks like free lunches and on-site massages.
- Other info: Great opportunities for learning, development, and career advancement.
- Why this job: Make a real impact by shaping marketing strategies that drive business success.
- Qualifications: 8+ years in B2B marketing with team management experience required.
The predicted salary is between 70000 - 85000 £ per year.
We're looking for a Senior Campaign Marketing Manager to join our hybrid team in London. In this global role, you will lead the strategy, planning, governance and performance of integrated marketing campaigns that support EPAM's strategic growth priorities. Acting as the link between go-to-market strategy and execution, you will turn market opportunities, customer insights and business goals into focused, data-driven campaigns.
You will manage a team of Global Horizontal Integrated Campaign Managers and work with cross-functional stakeholders including Portfolio GTM, Content, Digital, Field Marketing, Partner Marketing, Sales and Centres of Excellence to deliver measurable outcomes and drive growth across EPAM’s horizontal portfolio such as consulting, engineering, data, AI, cloud, digital experience and cybersecurity.
Responsibilities- Translate horizontal portfolio priorities into integrated campaign strategies that align with business objectives.
- Own campaign portfolio planning, prioritisation, investment allocation, governance and performance measurement.
- Lead and develop a team of Global Horizontal Integrated Campaign Managers with clear coaching and direction.
- Establish campaign operating models, planning rhythms, governance processes and launch readiness frameworks.
- Define campaign strategy including audience segmentation, messaging, positioning, channel mix and measurement standards.
- Partner with cross-functional teams to manage narratives, content strategy and activation across multiple channels.
- Monitor campaign performance, identify optimisation opportunities and provide recommendations for future investment.
- Manage campaign budgets and resource allocation across initiatives and priorities.
- Leverage marketing technology and analytics to drive campaign effectiveness and operational efficiency.
- Deliver executive reporting and insights to senior leadership while ensuring consistency and continuous improvement.
- Bachelor’s degree in marketing, project management, business, communications or related field.
- At least 8 years of experience in B2B technology marketing, integrated campaigns, demand generation or go-to-market strategy.
- Minimum 2 years of experience in managing and developing teams.
- Proven track record in leading global or multi-regional marketing programmes in technology or professional services environments.
- Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation.
- Excellent stakeholder management and leadership skills in a matrix structure.
- Strong analytical, organisational and project management capability.
- Proficiency with marketing automation, CRM and campaign management platforms.
- Experience with ABM programmes and related tools.
- Demonstrated ability to manage budgets, priorities and multiple workstreams effectively.
- EPAM Employee Stock Purchase Plan (ESPP).
- Protection benefits including life assurance, income protection and critical illness cover.
- Private medical insurance and dental care.
- Employee Assistance Program.
- Competitive group pension plan.
- Cyclescheme, Techscheme and season ticket loans.
- Various perks such as free Wednesday lunch in-office, on-site massages and regular social events.
- Learning and development opportunities including in-house training and coaching, professional certifications, and courses.
- If otherwise eligible, participation in the discretionary annual bonus program.
- If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program.
Senior Campaign Marketing Manager in London employer: EPAM Systems, Inc.
EPAM Systems, Inc. is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the flexibility of a hybrid working model in the vibrant city of London. With a strong focus on professional development, team members are encouraged to grow their skills and advance their careers while contributing to impactful digital transformation projects in the energy sector. Joining EPAM means being part of a forward-thinking company that values innovation and collaboration, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaign Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EPAM Systems, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EPAM Systems, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EPAM Systems, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EPAM Systems, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Campaign Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EPAM Systems, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EPAM Systems, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about EPAM Systems, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EPAM Systems, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EPAM Systems, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EPAM Systems, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
