At a Glance
- Tasks: Lead exciting CRM campaigns to boost customer loyalty and engagement.
- Company: Join an award-winning workplace recognised for its vibrant culture.
- Benefits: Enjoy competitive salary, 26 days annual leave, and excellent parental leave.
- Other info: 9-month fixed-term contract with opportunities for growth and collaboration.
- Why this job: Make a real impact on millions of customers while honing your CRM skills.
- Qualifications: Experience in managing CRM campaigns and a keen eye for detail.
The predicted salary is between 50000 - 60000 £ per year.
Are you a detail-driven CRM specialist with a passion for loyalty marketing? Do you thrive on planning, deploying and optimising high-volume CRM campaigns at scale? Are you motivated by increasing loyalty programme sign-up and reward redemption across millions of customers in a highly regulated environment? If so, this role could be a great fit.
We’re looking for a CRM Loyalty Campaign Manager to own the planning, deployment and ongoing optimisation of customer loyalty programme across a large, established customer base of several million customers. This role is critical in driving programme engagement, participation and redemption towards meeting our business critical churn-reduction targets.
Reporting into the Brand Reputation CRM Manager, you will be responsible for end-to-end CRM channel execution across own channels such as email, SMS, direct mail or App with direct ownership of deployment. You’ll work closely with Creative, Digital, Data, Legal, Customer Service and Commercial teams to deliver compliant, high-quality CRM campaigns at scale.
What you’ll be doing
- CRM Channel Planning & Execution
- Own CRM channel planning to support loyalty programme sign-up, engagement and reward redemption across a multi-million customer base.
- Plan, build, deploy and optimise high-volume CRM campaigns and journeys across email, SMS, DM and onsite channels.
- Ensure flawless execution of CRM activity, maintaining rigorous attention to detail across targeting, content, timing and deployment.
- Loyalty Programme Engagement & Optimisation
- Drive increased loyalty programme participation through targeted, personalised CRM communications.
- Optimise customer journeys to maximise engagement, repeat participation and reward redemption.
- Manage always-on and triggered journeys including onboarding, reminders, behavioural nudges and lifecycle engagement.
- Data-Driven Performance Management
- Use performance data and insight to continuously optimise CRM activity, improving engagement, sign-up and redemption rates.
- Monitor and report on CRM and loyalty KPIs, supporting test-and-learn approaches across channels, messaging and cadence.
- Compliance, GDPR & Risk Management
- Ensure all CRM campaigns are fully compliant with GDPR, consent, preference management and regulatory requirements.
- Work closely with Legal, Data Protection and Governance teams to review and approve CRM activity prior to deployment.
- Maintain robust CRM processes to minimise risk and protect customer data and brand reputation.
- Stakeholder & Cross-Functional Collaboration
- Collaborate with Creative and Digital teams to deliver accurate, engaging and on-brand CRM communications.
- Partner with Data, Commercial and Customer Service teams to ensure CRM activity supports wider business and customer outcomes.
- Act as a subject matter expert for CRM execution best practice, particularly within regulated environments.
- Operational Excellence
- Manage CRM delivery timelines, dependencies and approvals to ensure campaigns launch on time and to the highest quality.
- Proactively identify and resolve issues that could impact deployment, compliance or customer experience.
Are we the perfect match?
Essential experience & skills
- Proven experience managing end-to-end CRM campaigns, with a strong focus on channel planning, deployment and optimisation.
- Experience driving loyalty programme sign-up, engagement or redemption through CRM.
- Demonstrated ability to manage CRM activity at scale for large customer bases.
- Exceptional attention to detail, with a track record of error-free CRM execution.
- Strong knowledge of GDPR, consent management and compliance within CRM communications.
- Experience using marketing automation and CRM platforms for campaign build and deployment.
- Confident stakeholder management skills, including working with Legal, Data and Governance teams.
Nice to have
- Experience within utilities, financial services, telecoms or other highly regulated industries.
- Exposure to complex preference centres, consent models or customer permissions.
- Experience working on large-scale loyalty or rewards programmes.
- A continuous improvement mindset with a passion for operational excellence.
What else you need to know
- Role may close earlier due to high applications.
- Fixed term contract length - 9 months FTC.
- Competitive salary.
- Location – London with travel to our other sites when required.
- Excellent parental leave allowance.
- Award-Winning Workplace - We’re proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16–34-year-olds.
- Outstanding Benefits - Enjoy 26 days of annual leave plus.
CRM Loyalty Campaign Manager - 9 month FTC in London employer: eonnext
Join a dynamic and award-winning workplace in London, where your expertise as a CRM Loyalty Campaign Manager will be valued and nurtured. With a strong focus on employee growth, we offer competitive salaries, excellent parental leave, and 26 days of annual leave, all within a collaborative culture that prioritises compliance and operational excellence. Be part of a team that drives meaningful engagement across millions of customers while enjoying the unique advantages of working in a highly regulated environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Loyalty Campaign Manager - 9 month FTC in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM Loyalty Campaign Manager - 9 month FTC in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at eonnext from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at eonnext specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at eonnext
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at eonnext, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show eonnext you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure eonnext that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for eonnext, so think on your feet and don't hesitate to showcase your creativity!
