Freelance Paid Media Manager - DTC (Meta & TikTok)

Freelance Paid Media Manager - DTC (Meta & TikTok)

Freelance 40000 - 60000 £ / year (est.) Home office (partial)
Envu Media

At a Glance

  • Tasks: Manage and optimise paid media campaigns on Meta and TikTok for scaling DTC brands.
  • Company: Envu Media, a fast-growing performance marketing agency focused on profitable growth.
  • Benefits: Freelance flexibility, work with exciting brands, and a chance to make a real impact.
  • Other info: Autonomous role with opportunities for creativity and collaboration in a supportive environment.
  • Why this job: Join a dynamic team and drive success for brands that genuinely care about their growth.
  • Qualifications: 4+ years in DTC paid media, strong communication skills, and an entrepreneurial mindset.

The predicted salary is between 40000 - 60000 £ per year.

Envu Media is growing fast, and to keep delivering for our clients at the level they expect, we need to bring in a sharp, experienced Paid Media Account Manager. Freelancers only. UK-based. No agencies.

Who we're looking for:

  • 4+ years of hands-on experience in DTC paid media
  • Meta and TikTok ads have no secrets to you (strategy, structure, creative testing, scaling)
  • You stay up-to-date with the latest updates and best practices
  • You are comfortable managing £50k–£150k+ monthly budgets, but also know how to take brands from 0 → 100k / month
  • You think beyond Ads Manager - you understand business models, margins, and what actually drives profitability
  • You are a strong communicator who can present performance clearly and confidently on weekly client calls
  • Fast. Autonomous. No hand-holding needed.
  • You actively use AI tools to work smarter and deliver faster
  • You must have an entrepreneurial mindset - you treat our clients’ budgets like they're your own
  • When clients win, you're genuinely buzzing. When things dip, you lead with empathy and solutions

The Role:

This is a freelance, client-facing position managing paid social accounts across Meta and TikTok for a portfolio of scaling DTC brands. You'll own accounts end-to-end. From strategy and setup through to optimisation, reporting, and client communication. This isn't a support role. You'll be the main point of contact for your accounts and expected to run them with full autonomy.

Day-to-day looks like:

  • Building, managing, and scaling paid social campaigns across Meta and TikTok
  • Developing and testing creative strategies in collaboration with our creative team
  • Monitoring performance daily and making proactive optimisation decisions
  • Joining weekly client calls and presenting performance clearly and confidently
  • Delivering sharp monthly reports that tie ad performance back to business outcomes (revenue, ROAS, CAC/LTV, Gross & Net Profit margins)
  • Flagging issues early and bringing solutions, not just problems
  • Working closely with the rest of the Envu team to share learnings and keep standards high

This is not a 9-to-5 role with a checklist. You'll be expected to think, act, and communicate like someone who genuinely cares about the brands you're working with.

Who we are:

Envu Media is a performance marketing agency built for one thing - driving profitable growth for the brands we work with. We work exclusively with scaling DTC brands in food & beverage, lifestyle, and wellness. Brands that are already moving, already scaling, and need a team that can keep pace with their ambition. We're not a churn-and-burn agency. We don't take on brands we can't genuinely move the needle for, and we don't hide behind vanity metrics. If you want to do your best work, work with brands that actually care, are fun to work with, and be part of something that's growing fast without losing its standards, then this is for you.

Freelance Paid Media Manager - DTC (Meta & TikTok) employer: Envu Media

Envu Media is an exceptional employer for freelance Paid Media Managers, offering a dynamic work environment that prioritises autonomy and innovation. With a focus on scaling DTC brands in the vibrant UK market, we foster a culture of collaboration and continuous learning, ensuring that our team members can thrive and grow alongside our clients. Join us to make a meaningful impact while enjoying the flexibility and excitement of working with passionate brands that truly value your expertise.

Envu Media

Contact Details:

Envu Media Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Freelance Paid Media Manager - DTC (Meta & TikTok)

Tip Number 1

Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for freelance opportunities. You never know who might have a lead or can introduce you to someone at Envu Media.

Tip Number 2

Showcase your expertise! Create a portfolio that highlights your best work with Meta and TikTok ads. Include case studies that demonstrate how you've taken brands from zero to hero, and be ready to discuss these in detail during interviews.

Tip Number 3

Stay sharp and up-to-date! Follow industry trends and updates related to DTC paid media. Being knowledgeable about the latest strategies will not only impress potential clients but also help you stand out as a candidate who genuinely cares about their success.

Tip Number 4

Apply through our website! We love seeing candidates who take the initiative to apply directly. Make sure to tailor your application to highlight your entrepreneurial mindset and how you treat client budgets like your own.

We think you need these skills to ace Freelance Paid Media Manager - DTC (Meta & TikTok)

Paid Media Management
Meta Ads
TikTok Ads
Budget Management
Performance Optimisation
Client Communication
Creative Strategy Development

Some tips for your application 🫡

Show Off Your Experience:Make sure to highlight your 4+ years of hands-on experience in DTC paid media. We want to see how you've tackled Meta and TikTok ads, so share specific examples of campaigns you've managed and the results you've achieved.

Be Clear and Confident:When writing your application, communicate clearly and confidently. We love strong communicators who can present performance insights effectively, so don’t shy away from showcasing your ability to convey complex information simply.

Demonstrate Your Entrepreneurial Mindset:We’re looking for someone who treats our clients’ budgets like their own. In your application, share instances where you’ve gone above and beyond to drive profitability and how you’ve approached challenges with empathy and solutions.

Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!

How to prepare for a job interview at Envu Media

Know Your Platforms Inside Out

Make sure you’re well-versed in Meta and TikTok ads. Brush up on the latest features, updates, and best practices. Be ready to discuss specific strategies you've implemented in the past and how they drove results.

Showcase Your Budget Management Skills

Prepare examples of how you've successfully managed substantial budgets. Highlight your experience in scaling campaigns from zero to significant monthly spends, and be ready to explain your thought process behind budget allocation.

Communicate with Confidence

Practice presenting your past campaign performances clearly and confidently. Use metrics that matter, like ROAS and CAC/LTV, to demonstrate your understanding of business outcomes and profitability.

Emphasise Your Entrepreneurial Mindset

Convey your passion for client success and how you treat their budgets as if they were your own. Share instances where you’ve proactively solved problems or optimised campaigns, showing that you genuinely care about the brands you work with.