Sales Manager South West England

Job Title: Area Sales Manager (South West England)

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.

Location: South West England (Field-based with regular travel)

Department: Sales

Reports To: Commercial Manager

Role Purpose

We are seeking a motivated and customer-focused Area Sales Manager to join our sales team. Covering the South West England territory, you will be responsible for promoting and selling our high-quality agricultural product, including Envirobed paper based Dairy Cow Bedding.

You’ll work closely with farmers, offering expert advice and tailored solutions that meet their individual needs. This role requires on-farm visits at least two days per week, with the remaining time dedicated to telesales and effective use of our CRM system. As many customers in this area are served via our drying plant in Lydney, Gloucestershire, regular visits to the site will be essential to maintaining positive business relationships.

Key Responsibilities

• Promote and sell our full range of products to both existing and prospective farmers.
• Conduct regular farm visits to understand customer needs, provide product support, and demonstrate benefits.
• Build and nurture long-term relationships with farmers, becoming a trusted advisor.
• Organise and host farm open days and farm meetings to generate leads
• Attend and represent the company at relevant agricultural trade shows within your territory.
• Focus on ways to grow the territory and bring on new customers each week.
• Stay updated on industry trends, competitor activities, and market demands
• Maintain accurate records in the CRM system to manage customer information

Additional Duties

• Represent the sales team at national shows and events when required.
• Attend meetings at Head Office and maintain regular communication with internal teams.
• Ensure high standards of professionalism, efficiency, and collaboration across departments.
• Identify personal training and development needs to enhance performance and knowledge.

What We Offer

• Salary dependent on experience
• Performance-based bonuses
• Car allowance
• Ongoing training and professional development in the agricultural sector
• A supportive team environment where your impact will directly benefit farmers’ livelihoods

We are looking for someone who is:

• On farm sales experience
• Passionate about the agricultural industry and committed to customer success
• Excellent at building rapport and establishing long-term relationships
• Organised, self-motivated, and able to manage their own time effectively
• Confident in both face-to-face and telephone sales
• Experienced in using CRM systems and reporting sales activity

If you\’re ready to make a tangible difference in UK agriculture and grow your career with a supportive, respected team, we want to hear from you.