At a Glance
- Tasks: Lead marketing strategies for viral VR games and manage social media presence.
- Company: Join Enver, a top VR game studio in NYC known for innovative gaming experiences.
- Benefits: Competitive salary, diverse team, and opportunities for creative growth.
- Other info: Dynamic environment with a focus on creativity and collaboration.
- Why this job: Shape the future of gaming marketing and connect with vibrant communities.
- Qualifications: Experience in video game marketing and strong organisational skills.
The predicted salary is between 51750 - 63250 £ per year.
About the Company
Enver is a leading VR game studio and publisher headquartered in New York City. We build viral, social gaming worlds and are known for top-tier publishing and marketing, with creator-led campaigns behind some of the biggest titles in VR, including chart-topping games on Meta Quest. Our specialty is social, live-ops driven multiplayer games built around communities, creators, and content loops.
About the Role
You'll own organic content, PR, and brand marketing strategy across Enver's games — plus Enver's own studio-level social presence. You'll help shape overall marketing strategy, not just execute on it, while coordinating across content workflows and contributors to make sure everyone is clear on their tasks and KPIs. You're the connective tissue between product and content: understanding upcoming releases and updates, and making sure content coverage goes out on time and stays coordinated across every channel you're responsible for.
Responsibilities
- Understand and contribute to overall marketing strategy across our games and the Enver studio brand — not just executing on content, but helping shape the "why" behind it.
- Own organic content, PR, and brand marketing strategy across our games and for Enver's own studio-level social channels.
- Coordinate across content workflows spanning YouTube, TikTok, Instagram, and other social platforms — these are the channels this role is responsible for growing and hitting KPIs on.
- Keep contributors clear on their tasks and KPIs across those channels; identify when someone isn't hitting theirs and act on it.
- Coordinate closely with Product teams to understand upcoming releases/updates and plan how content will cover them in time for launch.
- Oversee content creation across channels (social, store pages, trailers, community).
- Manage multiple marketing systems in parallel (Notion, content calendars, social platforms).
- Track and report on key content/engagement KPIs.
Qualifications
- Proven experience in video game marketing, with a strong focus on organic/content, PR, and brand marketing — including strategic planning, not just execution.
- Experience coordinating cross-functional or external contributors, with a track record of keeping people accountable to KPIs.
- Understanding of studio/brand-level marketing, separate from individual game marketing.
- Track record growing or scaling live-service titles.
- Extremely organized — able to run multiple projects and systems at once without dropping the ball.
- Excellent communication: comfortable briefing creative teams, coordinating across a team, and aligning with product stakeholders.
- Experience with Notion or similar project management tools.
Bonus Skills
- Background working with licensed IP.
- Experience managing content creators or influencer relationships.
- PR experience specific to games/entertainment.
Pay range and compensation package: $4,000 to $5,000 USD per month.
Equal Opportunity Statement: We are committed to diversity and inclusivity in our hiring practices.
Marketing Lead in Newcastle upon Tyne employer: Enver
Enver is an exceptional employer, offering a dynamic work environment in the heart of New York City, where creativity and innovation thrive. As a leading VR game studio, we prioritise employee growth through collaborative projects and strategic marketing initiatives, ensuring that every team member has the opportunity to shape their career while contributing to groundbreaking gaming experiences. Our inclusive culture fosters diversity and encourages unique perspectives, making Enver not just a workplace, but a community dedicated to pushing the boundaries of virtual reality.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Enver and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Enver are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Enver on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Enver. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Enver. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Enver:Show us that you’ve done your homework! In your application, briefly mention what you admire about Enver’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Enver
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Enver will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Enver, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
