Creative Strategy Manager

Overview

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. Our mission is to help our clients grow their programmatic advertising campaigns, and we want to give our employees a job they’ll love, where they will be challenged to improve the results of our client's campaign through their knowledge and skills, and where everyone’s implication has an impact. Our multicultural and friendly team has proven itself as a major player in the mobile advertising landscape. We are growing the team again to become one of the best and biggest DSPs in the ecosystem.

The Role

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains. As a Creative Strategist you will own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

Key Responsibilities

• Creative Strategy & Insights (40%)
  • Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients.
  • Build structured, client-facing creative proposals that connect performance data to strategic direction.
  • Partner with Product on creative tools. Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns.
• Cross-Functional Leadership (30%)
  • Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams.
  • Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch.
  • Lead creative briefings and ensure alignment between client objectives and creative execution.
  • Handle ticketing and communication with Creative Designers.
• Client Partnership (20%)
  • Support Account Managers in high-stakes creative conversations with clients.
  • Present creative performance reviews and strategic recommendations to client stakeholders.
  • Proactively identify creative optimization opportunities that expand wallet share.
  • Participate in JBPs and QBRs as experts on Creatives.
• Knowledge Management (10%)
  • Build and maintain a creative performance repository accessible across teams.
  • Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies.
  • Train Account Managers on creative best practices and how to position creative insights with clients.

What You Bring

Required:

• 5+ years in mobile advertising, creative strategy, or performance marketing.
• Deep understanding of creative formats across UA, retargeting, and CTV.
• Experience translating creative performance data into strategic recommendations.
• Track record of working cross-functionally in fast-paced environments.
• Strong presentation skills and ability to influence without direct authority.

Preferred:

• Experience with programmatic advertising platforms.
• Gaming industry knowledge (especially mid-core and casual).
• Familiarity with creative production workflows and timelines.
• Data visualization skills.

Success Metrics

• Reduction in creative-related delays for campaign launches.
• Increase in creative iteration velocity for HV accounts.
• Client satisfaction scores on creative insights and recommendations.
• Knowledge sharing metrics (playbooks created, teams trained, insights distributed).

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees. Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply.