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For Companies At a Glance
- Tasks: Analyse creative performance data and develop strategic recommendations for clients.
- Company: SMADEX, a leading Demand Side Platform with a global presence.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Why this job: Join a dynamic team and shape the future of creative strategy in advertising.
- Qualifications: 5+ years in mobile advertising or creative strategy with strong presentation skills.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
SMADEX is a Barcelona-born Demand Side Platform delivering performance and transparency in programmatic for clients across America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.
Key Responsibilities
- Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non‑gaming clients.
- Build structured, client‑facing creative proposals that connect performance data to strategic direction.
- Partner with Product on creative tools and develop creative playbooks and best practices for UA, retargeting, and CTV campaigns.
- Act as connective tissue between Account Management, Creative Development, and Ad Operations to define workflows, accelerate time‑to‑launch, and lead briefings.
- Support Account Managers in high‑stakes creative conversations, present performance reviews, and identify optimization opportunities.
- Build and maintain a creative performance repository, lead quarterly reviews, and train Account Managers on best practices.
What You Bring
- 5+ years in mobile advertising, creative strategy, or performance marketing.
- Deep understanding of creative formats across UA, retargeting, and CTV.
- Experience translating creative performance data into strategic recommendations.
- Track record of working cross‑functionally in fast‑paced environments.
- Strong presentation skills and ability to influence without direct authority.
Preferred
- Experience with programmatic advertising platforms.
- Gaming industry knowledge (mid‑core and casual).
- Familiarity with creative production workflows and timelines.
- Data visualization skills.
Success Metrics
- Reduction in creative‑related delays for campaign launches.
- Increase in creative iteration velocity for high‑value accounts.
- Client satisfaction scores on creative insights.
- Knowledge sharing metrics (playbooks created, teams trained, insights distributed).
We encourage women and minorities to apply. Entravision Communications is an Equal Opportunity Employer.
Creative Strategy Manager employer: Entravision Communications
Contact Detail:
Entravision Communications Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategy Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in creative strategy and performance marketing. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to creative strategy. Be ready to discuss how you've used data to drive decisions and improve campaign performance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Creative Strategy Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Creative Strategy Manager role. Highlight your experience in mobile advertising and creative strategy, and don’t forget to mention any relevant data analysis skills that connect to the job description.
Showcase Your Creativity: Since this is a creative role, let your personality shine through! Use engaging language and examples in your application that demonstrate your creative thinking and how you've successfully influenced projects in the past.
Be Data-Driven: We love numbers! When discussing your previous roles, include specific metrics or outcomes that showcase your ability to analyse creative performance data and translate it into actionable strategies. This will really make your application stand out.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Entravision Communications
✨Know Your Creative Data
Make sure you brush up on your understanding of creative performance data. Be ready to discuss how you've analysed data in the past and how it led to actionable recommendations. This will show that you can connect the dots between data and strategy, which is crucial for the role.
✨Craft Your Client-Facing Proposals
Prepare a mock client-facing proposal that showcases your ability to link performance data to strategic direction. This will not only demonstrate your skills but also give you a chance to talk about your thought process during the interview. Practice presenting it clearly and confidently.
✨Showcase Cross-Functional Collaboration
Think of examples where you've worked with different teams, like Account Management or Creative Development. Be ready to share how you’ve defined workflows and accelerated project timelines. This will highlight your ability to act as the 'connective tissue' they’re looking for.
✨Prepare for High-Stakes Conversations
Anticipate questions around how you would support Account Managers in critical creative discussions. Prepare to discuss your approach to presenting performance reviews and identifying optimisation opportunities. This will show that you're not just a strategist but also a strong communicator.
