At a Glance
- Tasks: Lead strategic client relationships and oversee impactful B2B marketing initiatives.
- Company: Fast-growing B2B marketing agency working with top tech brands like Adobe and Google.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on collaboration and career development.
- Why this job: Make a real impact in the tech industry while managing exciting marketing campaigns.
- Qualifications: 6+ years in B2B account management, strong leadership, and event execution experience.
The predicted salary is between 40500 - 49500 £ per year.
We're a fast-growing B2B marketing and lead generation agency working with some of the world's most innovative enterprise tech brands - including Adobe, Google, AWS, SAP, and Salesforce.
We design and activate high-impact marketing and event campaigns that drive real results.
The Role
As a Senior Marketing Account Manager, you'll lead strategic client relationships and oversee high-impact B2B marketing initiatives.
You'll manage account teams, drive commercial growth, and ensure the delivery of innovative campaigns that align with client objectives and agency goals.
Key Responsibilities
- Client Relationship Management
- Develop and maintain strong, long-term relationships with B2B Tech clients, acting as the primary point of contact.
- Conduct regular client meetings to review performance, gather feedback, and identify opportunities for growth.
- Address client needs and concerns promptly, ensuring satisfaction and fostering trust.
- Understand client businesses, industries, and objectives to provide strategic guidance.
- Strategic Planning and Execution
- Collaborate with clients to understand their business objectives and develop tailored marketing strategies.
- Define and drive strategic direction across client accounts.
- Oversee the execution of marketing and business development activities and campaigns, ensuring alignment with client goals and measurable results.
- Monitor industry trends and competitor activities to provide clients with innovative solutions.
- Identify opportunities to expand client accounts and contribute to agency growth through strategic insight.
- Event Management
- Oversee the end-to-end planning and execution of client events, ensuring alignment with client objectives, Entourage's agreed scope and deliverables.
- Manage all aspects of event production, including venue selection, vendor coordination, logistics, and on-site management.
- Develop and manage event budgets, ensuring cost-effective solutions without compromising on quality.
- Collaborate with internal teams, clients, and external vendors to ensure seamless event delivery.
- Work with the design team to develop creative concepts and materials for events, ensuring a cohesive and engaging experience.
- Manage events on the day including checking-in guests, ensuring the room set-up and AV is seamless, ensuring the client is happy and the event is delivered seamlessly.
- Account Team Management
- Manage and inspire the teams working on your accounts, fostering a collaborative and high-performance work environment.
- Allocate resources effectively on your accounts to ensure seamless service delivery.
- Contribute to performance reviews and succession planning in collaboration with line managers.
- Mentor junior team members and support their professional development through coaching and feedback.
- Develop and manage client budgets, ensuring projects are delivered within scope and on budget.
- Monitor financial performance, including revenue growth and profitability on your accounts.
- Prepare regular financial reports and forecasts for your accounts to be supplied to senior management including revenue projections and margin analysis.
- Operational Excellence
- Adhere to company processes to ensure high-quality, efficient service delivery across all accounts you work on.
- Monitor client satisfaction and address challenges proactively to maintain long-term partnerships.
- Collaborate with internal teams to ensure integrated and effective campaign delivery. New Business
- Identify and pursue new business opportunities or expansions to scope with existing clients.
- Lead or co-lead pitches and proposals, bringing strategic insight and commercial acumen to new business efforts including shaping commercial proposals and identifying strategic growth opportunities.
- Required Experience
- 6+ years of experience in B2B account management within an agency, ideally working with B2B technology clients.
- Strong strategic planning and leadership capabilities.
- Experience managing teams and financial performance.
- Experience with event execution.
- Experience working with Monday. com project management tool.
- Experience working within a CRM system.
- Key Attributes
- Strategic thinker: Able to see the bigger picture while managing the finer details.
- Client-centric: Committed to delivering exceptional service and value to clients.
- Collaborative team member: Excels at working with cross-functional teams and inspiring others.
- Results-oriented: Focused on achieving measurable outcomes for clients and the agency.
- Adaptable: Thrives in a dynamic, fast-paced environment.
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Senior Marketing Account Manager employer: Entourage
As a Senior Marketing Account Manager at our fast-growing B2B marketing agency, you'll thrive in a dynamic environment that champions innovation and collaboration. We offer a supportive work culture that prioritises employee growth through mentorship and professional development opportunities, while working with leading tech brands like Adobe and Google. Our commitment to delivering high-impact campaigns ensures that you will play a pivotal role in driving client success and agency growth, all within a vibrant and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Account Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Entourage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Entourage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Entourage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Entourage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Account Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Entourage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Entourage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Entourage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Entourage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Entourage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Entourage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
