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- Tasks: Generate leads for exciting B2B events through LinkedIn campaigns and outreach.
- Company: Join Entourage, a dynamic B2B marketing agency working with top brands like Google and Adobe.
- Benefits: Enjoy flexible work options with remote days and a fun, collaborative office culture.
- Why this job: Be part of a young, energetic team focused on growth and personal development.
- Qualifications: Ideal candidates are goal-oriented, self-starters with some sales or lead generation experience.
- Other info: Work in a vibrant Shoreditch HQ while connecting with clients globally.
The predicted salary is between 24000 - 36000 £ per year.
We’re looking for a superstar to join our growing business as a B2B Digital Lead Generation Executive. If you’re an enthusiastic, hard-working ‘people person’ then read on…
Who are Entourage?
We’re a business development & B2B marketing agency. You can think of us as an outsourced business development and marketing department for businesses who want to win new clients and grow. Our clients range from marketing agencies to tech giants and disruptors and include household names such as Adobe, AWS, Imagination, Ogilvy and Google. Based out of our HQ Shoreditch, you’ll work on clients around the globe including UK, US, Europe, APAC and the Middle East.
The Role
This is a sales role, with targets, where you focus on outbound prospecting. You’ll be responsible for generating registrations to digital and in-person events through managing LinkedIn campaigns and utilising automation tools. Each day is different! Working in a team across a wide range of clients you’ll:
- Generate attendees to client webinars & events.
- Reach out to prospects through running LinkedIn digital campaigns and utilising marketing automation tools.
- Build targeting lists on LinkedIn Sales Navigator of people who fit the target personas that our clients want to target.
- Conduct LinkedIn outreach using a mix of direct messaging and automation to invite prospects to events or share reports and content.
- Support the wider Business Development team on various client accounts – helping to build and nurture new business leads and relationships.
You will ideally have:
- Target / goal oriented
- Some form of sales / lead gen / demand gen / campaign experience
- A self-starter / intrinsic drive
- Experience in a target-driven role
- Tenacity and persistence
- A personal growth mindset
Successful candidates have previously all been able to demonstrate great interpersonal skills and a willingness to learn and develop. Time-management skills will also be extremely important, as at any one point you may be working for anywhere between 5-10 different events – all with their own targets, objectives and deadlines.
We're a young and energetic business, with a culture of having fun in and out of the office. We work collaboratively across our teams – Strategy, Marketing & Communications, Business Development and Data & CRM. Company culture is very important to us and we invest in making sure everyone in the team enjoys their role and has a clear progression path within the business. The more you grow, the more the business can grow, so go-getters do really well at Entourage!
We work Mondays, Wednesdays, and Thursdays from the office 9am - 5:30pm, and Tuesdays and Fridays work from home.
Lead Generation Executive employer: Entourage
Contact Detail:
Entourage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Executive
✨Tip Number 1
Familiarise yourself with LinkedIn Sales Navigator. Since the role involves building targeting lists and conducting outreach on LinkedIn, understanding how to effectively use this tool will give you a significant advantage.
✨Tip Number 2
Showcase your interpersonal skills during any interactions. As a 'people person', demonstrating your ability to connect and communicate effectively will be crucial in making a positive impression.
✨Tip Number 3
Research Entourage B2B Events and their clients. Understanding their business model and the industries they serve will help you tailor your approach and show genuine interest in the role.
✨Tip Number 4
Prepare to discuss your experience with sales or lead generation. Be ready to share specific examples of how you've met targets or contributed to campaigns in previous roles, as this will demonstrate your suitability for the position.
We think you need these skills to ace Lead Generation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, lead generation, or marketing. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the position and the company. Mention specific examples of your past experiences that align with the responsibilities of the Lead Generation Executive role.
Showcase Interpersonal Skills: In your application, emphasise your interpersonal skills and ability to work collaboratively. Provide examples of how you've successfully built relationships in previous roles, as this is crucial for the position.
Highlight Your Goal Orientation: Demonstrate your target-driven mindset by including metrics or achievements from past roles. This could be sales targets met, leads generated, or successful campaigns run, which will show your potential value to Entourage.
How to prepare for a job interview at Entourage
✨Show Your Enthusiasm
As a Lead Generation Executive, being a 'people person' is key. Make sure to express your enthusiasm for the role and the company during the interview. Share examples of how you've successfully engaged with clients or prospects in the past.
✨Demonstrate Your Sales Experience
Prepare to discuss your previous sales or lead generation experiences. Highlight specific campaigns you've worked on, the targets you achieved, and the tools you used, especially LinkedIn and automation tools, as these are crucial for this role.
✨Emphasise Time Management Skills
Given the fast-paced nature of the job, it's important to showcase your time management abilities. Be ready to explain how you prioritise tasks and manage multiple projects simultaneously, especially when working on several events at once.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's culture, team dynamics, and growth opportunities. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
