At a Glance
- Tasks: Drive product marketing strategies and create compelling content for impactful launches.
- Company: Join Enthuse, a leading nonprofit software company transforming digital fundraising.
- Benefits: Flexible hours, remote work, 25 days holiday, and a paid day for charity fundraising.
- Other info: Enjoy team socials, personal development support, and opportunities to work abroad.
- Why this job: Make a real difference while working with a passionate team in a supportive environment.
- Qualifications: Experience in product marketing and creating engaging materials; data-driven mindset.
The predicted salary is between 40500 - 49500 £ per year.
An exciting opportunity to join an industry-leading company in the nonprofit software market.
At Enthuse, we’re on a mission to transform digital fundraising by building the technology that empowers great causes.
Our donations, event registration, and fundraising platform helps thousands of charities raise millions.
Launched in 2012, we’ve come a long way — we’ve grown the team to over 70 people and now serve thousands of charities.
Enthuse is headquartered in London, with operations in Scotland, Northern Ireland and the Republic of Ireland.
What's more, Enthuse is the official online fundraising partner for London Marathon Events and Great Run.
Reporting to the Marketing Director, you’ll drive how we bring new products and features to market, ensuring every launch is clearly positioned, compellingly communicated, and delivers real impact for customers and growth for Enthuse.
- How you’ll contribute
- Product marketing content
- Own all product marketing material creation from competitor overviews, to product marketing slides, website content, social activation, product demos and more.
- Create personas for different audiences based on market research and data.
- Create message houses for product launches to ensure messaging is consistent, communicates our USPs and appeals to our target audience.
- Present collateral to the sales team and be on hand to answer any questions.
- Work with the Product Director to deliver training on new product launches for the Sales team.
- Coordinate with the content team to deliver customer references - from beta launch testimonials to full video case studies.
- Pay high attention to detail and work with the content team to create compelling and persuasive content
- Collaboration with other team members
- Play a key role in product marketing cross-functional squads.
Collaborate with other senior team members and make other teams accountable for getting the launch done on time, on budget and to a high standard.
- Coordinate with teams to set the timeline for product launches and work closely with the marketing teams to ensure a clear roll out plan to customers, as well as paid media plan and organic activation is planned and revenue targets are hit.
- Collaborate closely with the product team to identify detailed features of products and understand the customer benefits.
- Collaborate closely with the senior team to create pricing strategies.
- Conduct data analysis and research
- Look at revenue from existing customers and calculate how to make our products sticky and help drive adoption across multiple solutions.
- Monitor results of product launches and provide executive reports on lessons learned.
- Assist the leadership team with research into new product strategies and areas of growth to expand our total addressable market.
About you
- Experience as a Product Marketing Manager in a rapidly changing, growth environment.
- Demonstrable experience in creating product marketing materials (specifically competitive overviews, sales slides and landing pages) and a portfolio/example of work for reference.
- Experience in the delivery of product launches (new products, not just features).
- An ability to translate complex functionality into easy-to-understand messaging.
- Experience investigating new product growth opportunities (e. g. upsell, new market opps).
- Experience collaborating with senior members of staff.
- Experience in creating user personas and understanding the requirements of creating them.
- An ability to produce actionable insights from data.
- You enjoy working autonomously. You will work within a supportive environment but will likely be curious and a self-starter.
- What you’ll get
- We celebrate together with an early Friday finish with optional team drinks, team incentives, and a variety of company socials
- We believe work-life balance matters and have flexible hours, working from home, and support part-time work
- We believe in giving back and give you one paid day to fundraise for a charity of your choice
- We want you to travel well with the Cycle to Work scheme, season ticket loan, and a London-based office
- We will support your journey through our learning and development program with an allowance for training each year and Personal Development Plans, as well as a mentor program that offers structured support from senior team members
- Holiday allowance: 25 days holiday and bank holidays (33 in total).
We increase holidays based on length of service, so for every year you’re with us, you’ll get an additional day’s holiday up to 28 days.
We also offer an additional 5 days of unpaid holiday
• Your birthday off!
- 1 month paid sabbatical after 5 years at Enthuse
• Enthuse Wings! Work from abroad for up to 4 weeks of the year!
- Private health insurance coverage
- Places for Races, as partners of London Marathon Events and Great Run, we get access to a number of participant places for major fundraising events.
- So if you're a keen runner, swimmer or cyclist - you could be in luck
Come as you are. Love what you do.
At Enthuse, we want to create a positive impact on a global scale. And to do that we know that the people at Enthuse have to reflect all global lives and identities.
We work flexible hours, we support remote working, and if that doesn’t quite work, we will definitely listen to what will.
We’re striving to create a place where all feel valued and welcome — and would love to hear how we could do that for you.
No matter what your background, identity, or even if your experience doesn’t exactly match — we’d love to hear from you!
Product Marketing Manager in London employer: Enthuse
Enthuse, as part of Access Group, is an exceptional employer dedicated to empowering charities through cutting-edge digital fundraising technology. With a vibrant work culture that fosters collaboration and innovation, employees benefit from extensive growth opportunities and the chance to make a meaningful impact in the charity sector. Located in the UK, our team thrives in a dynamic environment where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by Enthuse.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like Enthuse.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at Enthuse.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at Enthuse. Apply directly through us to stand out!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of Enthuse. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Product Marketing Manager, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at Enthuse
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of Enthuse. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
