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For Companies At a Glance
- Tasks: Shape and execute Heathrow's loyalty strategy while driving impactful marketing campaigns.
- Company: Join the iconic Heathrow Airport team, a hub of innovation and opportunity.
- Benefits: Competitive salary, performance bonuses, generous leave, and private health insurance.
- Why this job: Make a real impact on passenger experiences and grow your career in a dynamic environment.
- Qualifications: Experience in loyalty programs, CRM, and partnership management is essential.
- Other info: Enjoy hybrid working and be part of a diverse, inclusive workplace.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Loyalty and Partnerships Manager role at Entertainity AB.
Introduction
Heathrow is a city within a city. And there’s no place like it when it comes to the scale of our ambitions. You’ll be part of a Customer team that drives our profitability across everything from retail, property and airport transport, through to passenger services, forecasting and contracts with airlines. Customer insight is at the heart of what we do, supported by a strong commercial strategy. We have a pioneering agenda for digital, e-commerce and innovation, as we look to transform the way our passengers spend at our airport.
We believe the best way to drive growth across our iconic airport is by improving the services offered within it. While generating income is critical to our business, we’re also passionate about delivering the best possible passenger experience. You’ll help us strike the balance to continue investing in an airport that leads the world.
Job Info
Job Description
Heathrow Rewards is a free-to-join loyalty program designed to offer passengers and airport employees a range of exciting benefits. Members can earn valuable points across experiences from parking and pre-booked tickets to shopping, dining, and lounge access all within Heathrow airport.
As the Loyalty and Partnerships Manager, you will play a pivotal role in shaping and executing Heathrow’s loyalty proposition and strategy. You’ll curate and manage Heathrow Rewards content, while driving impactful campaigns across CRM and other marketing channels. Your expertise will expand the programme’s reach and enhance the passenger journey by fostering meaningful partnerships, acquiring new members, and introducing fresh, innovative loyalty opportunities. This role offers the chance to contribute to both growing Heathrow’s commercial success and creating unforgettable experiences for travelers from around the globe.
Your role will involve
- Partnering with the Senior Product Manager to support loyalty program strategy development and execution
- Maintaining a calendar of campaigns and communications
- Managing creative briefing process for external agencies, providing input into creative assets and writing copy for internally produced campaigns
- Developing partnership initiatives to engage the existing base and acquire new members
- Managing and maintaining reporting framework to measure and communicate campaign performance
- Providing knowledge on emerging loyalty program innovation to internal and external audiences
These Skills Are Essential
- Experience in working within or managing a Loyalty program including partnership management/acquisition
- Experience within direct marketing, CRM, Loyalty or other similar fields (operational or consultative roles)
- Experience of writing briefs and managing day to day relationships with external agencies and technology partners
- A good knowledge of the Data Protection Act, and other data collection and processing legislation and best practice
- Experience of CRM & Loyalty technology platforms
About Us
Theres something so special about working at the world’s most iconic airport. Heathrow is an amazing backdrop to a career filled with unique opportunities. Every day, you’ll discover a world full of fresh possibilities and end the day buzzing with stories to tell, as you encounter people from all cultures, nationalities and experiences. A world full of pride for what we do and no end of exciting career prospects to explore. It brings out the best in all of us and inspires everyone to deliver on our ambitious plans. Together, we’re working to welcome millions more passengers while ensuring aviation can continue to be a force for good by leading global efforts in sustainability. Join us on that journey and we’ll help you achieve your ambitions too. Supporting you to learn, encouraging you to be yourself, backing you to achieve more than you might ever have imagined. Because there’s no place like Heathrow.
Our rewards
We offer competitive salaries and excellent benefits that will support you now and in the future. As well as performance-based annual bonuses and our longer-term Share in Success Bonus plans, we also offer generous annual leave allowances and market-leading pensions. With family friendly policies, access to private health insurance and a wide range of wellbeing tools, we’ll support you to be at your best inside and outside work. And of course, we’ll provide varied learning and development opportunities too. Here you’ll find everything you need for a fulfilling career journey that can take you in exciting directions.
Working Location
Our Hybrid working approach offers the opportunity to work from home for an average of two days a week, providing flexibility while ensuring we deliver for Heathrow’s operational needs. Working arrangements vary by team and will be confirmed during the recruitment process. You’ll need to be based in the UK and within a commutable distance to Heathrow.
Sustainable Travel to work
Heathrow’s Sustainable Travel Guide sets out easy and sustainable travel options that everyone can access.
Equal Opportunities
As an equal opportunities employer, we encourage applications from all. We believe that diverse talent makes us stronger and we welcome passengers from all corners of the globe every day. Heathrow is an accessible place to work, with five diversity networks to champion inclusivity and celebrate individuality.
Take the next step
Join Heathrow and discover unlimited opportunities to make a difference. Apply Now.
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Job details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Business Development and Sales
- Industries: Strategic Management Services
Referrals increase your chances of interviewing at Entertainity AB by 2x. Get notified about new Partnerships Manager jobs in London, England, United Kingdom.
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Loyalty and Partnerships Manager employer: Entertainity AB
Contact Detail:
Entertainity AB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty and Partnerships Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their loyalty programmes and think of innovative ideas you could bring to the table. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Loyalty and Partnerships Manager. Highlight your achievements in partnership management and CRM to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Heathrow team.
We think you need these skills to ace Loyalty and Partnerships Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping loyalty programmes and enhancing passenger experiences at Heathrow.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in loyalty programmes and partnerships. We’re looking for specific examples that demonstrate your skills in CRM and campaign management.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and how they relate to the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Heathrow.
How to prepare for a job interview at Entertainity AB
✨Know Your Loyalty Program Inside Out
Before the interview, make sure you thoroughly understand Heathrow Rewards and its benefits. Familiarise yourself with how loyalty programs work, especially in the context of airports. This will help you demonstrate your passion for enhancing passenger experiences and show that you're ready to contribute to their strategy.
✨Showcase Your Partnership Skills
Prepare examples of successful partnerships you've managed in the past. Be ready to discuss how you engaged partners and drove initiatives that benefited both parties. This will highlight your ability to foster meaningful relationships, which is crucial for the role.
✨Be Data-Savvy
Since the role involves managing reporting frameworks and understanding data protection legislation, brush up on your knowledge of CRM and loyalty technology platforms. Bring examples of how you've used data to measure campaign performance and improve strategies in previous roles.
✨Bring Creative Ideas to the Table
Think about innovative loyalty opportunities you could propose during the interview. Whether it's new campaigns or unique partnerships, showing that you can think outside the box will impress the interviewers and align with their pioneering agenda for digital and e-commerce.
