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For Companies At a Glance
- Tasks: Create engaging copy for campaigns, blogs, and social media to boost sales and brand awareness.
- Company: Join The Entertainer, a vibrant toy retailer with a fun and dynamic work environment.
- Benefits: Enjoy 33 days holiday, birthday leave, flexible pay, and generous discounts on toys.
- Why this job: Be part of a creative team that values storytelling and makes a real impact in the toy industry.
- Qualifications: Degree in English or related field and 2+ years of copywriting experience required.
- Other info: Work from our exciting Head Office with themed meeting rooms and a collaborative culture.
The predicted salary is between 36000 - 60000 £ per year.
Do you have a passion for toys and making a difference in a business that is going places? Ever wanted to have a secret meeting in the Batcave or immerse yourself in Jurassic World? Join us at The Entertainer Head Office and you can do exactly that in our bright character-based meeting rooms! This position is based at our Head Office. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date.
Job Purpose
As a Lead Copywriter, you will be responsible for crafting compelling and on-brand copy that resonates with our audience and drives sales and/or engagement across multiple touchpoints. You’ll play a crucial role in delivering our campaigns, from writing campaign headlines to creating engaging long-form content and ensuring all written. Your work will be key in driving sales and brand awareness, enhancing customer engagement, and supporting both online and in-store experiences. Working in our busy marketing team you will be an experienced copywriter with excellent communication skills and a flair for storytelling, as well as being a highly proficient wordsmith. Your role will also need you to be confident and experienced in presenting and you will need to be proactive in your approach with a problem solving mindset. Your natural ability to influence and engage will also enable you to build strong stakeholder relationships.
Skills & Experience
A degree in English, communications, marketing, journalism, or a related field is preferred. Proven experience in copywriting for brand, content creation and SEO with at least 2 years in a lead or senior position, preferably within retail, eCommerce, or consumer-facing industries.
Responsibilities
- Brand Tone of Voice & Messaging: Develop a tone of voice for the brand which aligns with our brand strategy and produce guidelines to be used business-wide.
- Campaign Copywriting: Lead the creation of campaign-specific copy, including digital ads, emails, landing pages, social media posts, and in-store signage, that align with overarching campaign strategies.
- Long-Form Copywriting: Develop detailed and engaging long-form copy, such as blog posts, product descriptions, articles, buying guides, and other content that provides value to our customers and drives traffic to the website.
- SEO Copywriting: Write SEO-friendly copy optimised for search engines without sacrificing creativity or quality, helping drive organic traffic and improve search rankings.
- Performance & Optimisation: Monitor content performance across various channels, working with team colleagues on using data to inform and refine future copywriting strategies.
- Team Collaboration: Work closely with designers, marketers, and campaign managers to create cohesive and effective marketing materials.
As an employee at The Entertainer, your amazing benefits will include:
- Birthday Leave plus 33 days of holiday (including Bank Holidays)
- Annual Bonus scheme
- Retail Trust & Virtual GP
- Pension salary sacrifice
- Flexible access to your pay via Wage Stream
- Generous toy discount
- Enhanced maternity and paternity pay
- High Street and leisure discounts
- Cycle to work scheme
- Life Cover
So, if you’ve got a passion for toys and making a difference in a business that is going places, apply now!
Lead Copywriter employer: Entertainer
Contact Detail:
Entertainer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Copywriter
✨Tip Number 1
Familiarise yourself with The Entertainer's brand voice and tone. Spend some time exploring their website and social media channels to understand how they communicate with their audience. This will help you align your approach and demonstrate your understanding of their brand during the interview.
✨Tip Number 2
Prepare examples of your previous work that showcase your copywriting skills, particularly in retail or consumer-facing industries. Be ready to discuss how your writing has driven engagement or sales in past campaigns, as this will highlight your ability to deliver results.
✨Tip Number 3
Brush up on your SEO knowledge and be prepared to discuss how you've implemented SEO strategies in your previous roles. Being able to articulate how you can create SEO-friendly content that still engages readers will set you apart from other candidates.
✨Tip Number 4
Showcase your collaborative skills by preparing to discuss how you've worked with designers and marketers in the past. Highlight specific projects where teamwork led to successful outcomes, as this role requires strong collaboration within a busy marketing team.
We think you need these skills to ace Lead Copywriter
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand The Entertainer's brand values and tone of voice. This will help you tailor your application to reflect their style and ethos.
Showcase Your Copywriting Skills: In your CV and cover letter, highlight your copywriting experience, especially any work related to retail or consumer-facing industries. Include specific examples of campaigns you've worked on and the impact they had.
Demonstrate Your Creativity: Use your application to showcase your creativity. Consider including a brief writing sample that reflects your ability to craft engaging and on-brand copy, perhaps even in the style of The Entertainer.
Tailor Your Application: Make sure to customise your cover letter for this specific role. Address how your skills and experiences align with the responsibilities listed in the job description, particularly in campaign copywriting and SEO.
How to prepare for a job interview at Entertainer
✨Show Your Passion for Storytelling
As a Lead Copywriter, your ability to tell engaging stories is crucial. Be prepared to discuss your favourite campaigns and how you crafted compelling narratives that resonated with audiences.
✨Demonstrate Your SEO Knowledge
Since the role requires SEO-friendly copywriting, brush up on your SEO skills. Be ready to explain how you've successfully optimised content in the past and the tools you use to track performance.
✨Prepare for Collaborative Scenarios
This position involves working closely with designers and marketers. Think of examples where you've collaborated effectively in a team setting and be ready to share how you handle feedback and differing opinions.
✨Understand the Brand's Tone of Voice
Familiarise yourself with The Entertainer's brand voice and messaging. During the interview, demonstrate how you would align your writing style with their brand strategy and provide examples of how you've developed tone of voice guidelines in previous roles.
