Digital Marketing Manager

Job Overview A successful engineering company offering an extensive range of products and services globally is seeking a Digital Marketing Executive to join their Marketing team. This position will have responsibility for managing marketing across all channels from content creation to handing over leads to the business development team.As part of a small business, your work will be varied as you help the wider business achieve its goals.Your success will be seen in the reach and engagement of marketing and the positive impact this has on the business\’ sales.Responsibilities Work with the rest of the marketing team to plan, design, and create content for customer personasDesign campaigns to increase awareness of products and services and generate leadsCurate and manage target lists, recording uptake and engagementGain a deep understanding of their customer base, market segments, and the wider electronics industryManage marketing channels, written publications, website news, blog, and hosted video contentCommunicate regularly and proactively with the business development team and distributors to provide the resources they needIdentify and explore additional channels and strategies to increase reachRequirements Exceptional communication skills, both written and verbal, with the ability to tailor content to a range of audiencesExperience of B2B marketing, preferably to technical and engineering audiencesKnowledge of analysis methods and tools to monitor and improve campaign performance such as conversion rates, ROI, and CTRExceptional organizational ability to manage multiple simultaneous campaigns simultaneously, closely coordinated with other marketing and business development activityProficiency in LinkedIn Ads, Google Analytics, and other marketing automation toolsStrong understanding from qualifications or experience of approaches to digital marketing and campaign managementFamiliarity with CRM tools, preferably HubSpotKnowledge of the electronics, technology or engineering industries is a plusSalary Banding: £30,000 – £45,000 + benefits

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