Performance Media Specialist in Egham

We’re Enterprise Mobility. A family-owned, global mobility leader with a $39 billion turnover, nearly 90,000 team members, and operations in 95 countries. Led by CEO Chrissy Taylor, the third generation of the Taylor family, we’re built on a legacy that gives us the stability to focus on the long-term success of our people, our customers and our business. From a fleet of seven cars, more than six decades ago, to a global network serving consumers, businesses and governments, Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle-hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions and more, to help make travel easier and more convenient.

Responsibilities

• Supporting the strategic planning, development and implementation of the performance marketing strategy, ensuring this is aligned with the company’s business objectives, KPIs and target audiences.
• Analysing market trends, competitor strategies and consumer behaviour to identify opportunities for growth.
• Campaign management, execution and optimisation of digital marketing campaigns across various channels with a focus on paid search, programmatic display, paid social and affiliate marketing initiatives.
• Ensuring campaigns are effectively targeted, budgeted and tracked to meet business performance goals and maximise ROAS.
• Cultivating strategic relationships with agencies, media, and technology partners.
• Collaborating on budgets/forecasts and working with agencies and internal stakeholders to establish strategic roadmaps and testing initiatives.
• Delivering consistent and measurable growth and performance improvements against key metrics.
• Measuring, monitoring and analysing past performance to identify optimisation opportunities.
• Conducting in-depth analysis of campaign performance metrics against agreed KPIs.
• Reporting back on campaigns, turning data and results into actionable insights for all stakeholders.
• Ownership of regular internal reporting to communicate results and updates to the broader business.
• Working closely with other members of the wider marketing team in EU & US to support best practice and knowledge transfer.

Qualifications

• A strong digital background with a solid understanding of all paid marketing channels and the media landscape.
• Previous performance marketing experience in an agency setting or in-house marketing department.
• Data driven with strong analytical and reporting skills, numerate and fluent in aggregating and analysing core campaign performance metrics.
• Highly proficient in Microsoft 365 and analytics tools (GA, Adobe, Looker Studio).
• A track record of growing paid media programmes and business revenue efficiently.
• Optimising and managing performance marketing channels with advanced knowledge of Google Ads and META platforms.
• Experience using bid management technology is desirable.
• Experience managing external agencies and working with senior stakeholders.
• Confident in managing large budgets – multimarket experience desirable.
• Excellent verbal and written communication skills.
• Demonstrated time-management and organisational skills.
• Self-motivated and a team player with an exceptional work ethic.
• Methodical approach to decision-making and problem resolution.

Please let us know about any accommodations you may need to participate in the recruitment process.

Hours: 40 hours per week

Salary: Dependent on experience

Location: Egham, Surrey, TW20 9FB (Plenty of free on site parking and approx. 10 minutes walk from Egham station) Hybrid, 3 days in the office, 2 days working from home.

We are an Equal Opportunities Employer.