Assistant Director, Property Marketing in Bethesda

Enterprise is a national nonprofit that exists to make a good home possible for the millions of families without one. We support community development organizations on the ground, aggregate and invest capital for impact, advance housing policy at every level of government, and build and manage communities ourselves. Since 1982, we have invested $80.9 billion and created 1 million homes across all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands – all to make home and community places of pride, power and belonging.

At Enterprise, you will be part of a diverse, committed team making a difference every day. You will collaborate with some of the smartest minds and biggest hearts in our field. You will be empowered to drive systems change and take bold steps to advance racial equity. And you will find a career home where you are valued and supported in your growth journey. Enterprise offers career opportunities in our offices across the country with an exceptional benefits package.

The Assistant Director, Property Marketing plays a critical role in driving revenue, occupancy, and portfolio performance across Enterprise Residential's multifamily communities. This role accelerates qualified lead generation, helps stabilize underperforming and at-risk properties, and strengthens brand positioning in competitive and evolving markets.

Working under the direction of the Director, Property Marketing, the Assistant Director supports the planning, execution, and optimization of marketing strategies for a defined portfolio that may include new construction, redevelopment, rehabilitation, and stabilized assets. This position serves as a strategic yet hands-on marketing partner—translating data and market insights into actionable plans that convert prospects into residents while supporting on-time and accelerated lease-up goals.

As the primary marketing partner to assigned property and leasing teams, this role proactively identifies occupancy risks, recommends targeted interventions, and ensures marketing investments are measurable, efficient, and aligned with portfolio and organizational goals.

• Accelerate Lead Generation and Demand: Plan and execute targeted, data-driven marketing strategies that increase demand and generate qualified conversion-ready resident leads across assigned properties, in alignment with portfolio goals and brand standards.
• Activate and optimize campaigns across digital channels—including ILS, paid media, email, social, and property websites—with a deliberate focus on message clarity, and eligibility alignment, to drive prospects-to-lead and lead-to-lease conversion.
• Monitor performance at the property level and adjust tactics to improve cost per lead, cost per lease, and overall leasing efficiency.
• Proactively Support At-Risk and Underperforming Properties: Identify properties trending toward underperformance and proactively implement marketing interventions to stabilize occupancy.
• Develop and execute clear, actionable improvement plans—including campaign refreshes, advertising adjustments, and localized outreach strategies.
• Partner with property management and leasing teams to remove marketing-related barriers to leasing success (prospect readiness, bottlenecks, and workflow impacts), ensuring efforts support—not overwhelm—on-site operations.
• Lead Marketing for Lease-Ups, Redevelopments, and Rehabs: Develop and execute high-impact marketing plans for new construction, redevelopment, and rehabilitation communities, supporting strong pre-leasing interest and sustained leasing momentum.
• Launch and manage pre-leasing campaigns, outreach initiatives, and community-specific activations in coordination with portfolio-level playbooks.
• Maintain campaign momentum throughout the lease-up lifecycle, monitoring performance and recommending tactical adjustments to support on-time or accelerated stabilization.
• Strengthen Brand and Reputation: Implement property-level brand positioning and messaging that align with established brand standards and portfolio strategy.
• Monitor competitive conditions, market conditions, and reputational signals at assigned communities, escalating risks and opportunities as needed.
• Support reputation management efforts by partnering with on-site teams to improve review volume, ratings, and responsiveness.
• Proactively manage brand perception through thoughtful positioning, messaging, and reputation management strategies.
• Identify and articulate competitive differentiators and ensure marketing materials and digital presence clearly communicate community value and appeal.
• Collaboration and Stakeholder Engagement: Serve as the primary marketing consultant for assigned properties, working closely with property management, leasing teams, and senior leadership.
• Collaborate with internal teams including Operations, Asset Management, IT/Yardi, and external vendors to ensure effective execution.
• Contribute to portfolio-level marketing initiatives and support shared team priorities as needed.
• Coordinate with external vendors to implement approved campaigns and initiatives.
• Support ad hoc projects and cross-functional initiatives at the direction of the Director of Property Marketing, as needed to meet evolving business and portfolio priorities.
• Measurement and Reporting: Track and report on marketing and operational performance, including lead volume, conversion metrics, traffic, engagement, and lease-up progress.
• Analyze performance data to identify trends, anomalies, and root causes, connecting insights to on-site operations and market dynamics.
• Use data and insights to inform strategy and recommend tactical optimizations and support informed decision-making.
• Execute marketing initiatives within approved budgets and timelines, escalating risks or variances as needed.

• Bachelor's degree in marketing, Communications, Business, or related field required, advanced degree a plus.
• 5–7+ years of experience in multifamily or affordable housing marketing, with a proven track record of improving occupancy and supporting lease-ups. Onsite property operations experience preferred.
• Proven experience marketing large, multi-market portfolios with diverse property types and performance profiles.
• Strong background in lead generation, campaign development, and audience engagement strategies.
• Proficiency with property marketing tools and digital marketing platforms, including Yardi, RentCafe, CMS platforms, ILS, email marketing tools, and social media.
• Excellent written and verbal communication, analytical, and organizational skills.
• Ability to balance strategic planning with hands-on execution in a fast-paced environment.
• Knowledge of fair housing laws and regulations.
• Knowledge of Google Analytics, Google Tag Manager, and paid search (PPC) platforms is a plus.

You will be joining a team of talented professionals motivated by serving the community and addressing the need for affordable housing. Enterprise offers a comprehensive total rewards package for you and your family. The pay range for this position is $100,000 – $115,000. The salary range represents the low and high end of what may be paid for this position. It is not typical for an individual to be hired at or near the top of the pay range, and compensation decisions may be influenced by a variety of factors, including skills, qualifications, experience, and location.

This range is just one component of our total rewards package, which also includes annual performance bonuses and generous paid leave programs. Our benefits form a major part of the total rewards package. These include dental, health, and vision care plans, as well as family-building benefits such as adoption and surrogacy support. Enterprise supports flexible work arrangements to promote work-life balance and offers health advocacy, an Employee Assistance Program (EAP), and mental health benefits. We round out our package with financial education, wellness programs, and auto-enrollment in the company's 401(k) plan with employer matching contributions. Finally, you will have access to learning and development opportunities, including tuition reimbursement for job-related courses and certifications.