Senior Manager - Business Analysis

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

As Senior Manager, Business Analysis within the Strategic Change function, you will lead a team of business analysts to deliver high-quality analysis across complex, cross-department initiatives. You will ensure strategic change programmes are well-defined, customer-centric, and aligned to Product & Technology strategy and drive analytical excellence, consistent practices, and continuous improvement in business analysis across the department. Our industry is highly regulated and innovative, so you should thrive in a dynamic project environment and be comfortable dealing with change.

What you will do

• Leadership & Line Management
  • Lead, mentor, and develop a team of seven Business Analysts.
  • Set clear performance expectations and foster a culture of empowerment, collaboration, and continuous learning.
  • Manage resource allocation across multiple change initiatives, ensuring optimal utilisation and priority alignment.
• Business Analysis Delivery
  • Oversee end-to-end business analysis across complex, multi-team programmes within Product & Technology.
  • Ensure quality, consistency, and traceability of requirements, user stories, process maps, test case creation and business cases.
  • Champion data-driven and customer-centric discovery work, ensuring insights shape programme scope and solutions.
  • Provide hands-on support for high-risk / strategic initiatives when required.
• Stakeholder & Cross-Functional Partnership
  • Partner closely with the Head of Programmes to ensure alignment between programme delivery, scope, and business outcomes.
  • Work with Product, Technology, Operations and Commercial teams to ensure clear problem definition and solution alignment.
  • Act as a trusted advisor to senior stakeholders, translating complex needs into actionable analysis.
• Strategic Change Enablement
  • Lead or contribute to shaping business cases, benefits frameworks, and investment decisions.
  • Help embed consistent analysis methodologies, frameworks, and tools across Product & Technology.
• Governance & Quality Assurance
  • Establish BA quality standards and ensure regular review, assurance, and audit of analysis deliverables.
  • Support programme governance, risk/issue management through clear analytical insight and traceability.
  • Ensure alignment with architectural, data, and product governance processes.

Qualifications

Do you have best-of-class business analysis experience? Are you able to manage requirements in response to changing circumstances to ensure & optimise business agility? Do you excel at managing business change? Do you possess outstanding communication and stakeholder management skills? Can you demonstrate strong customer focus and commercial acumen? Do you have Inception to Operations project experience as an Agile BA? Do you have experience in projects around digital, business change, or customer journey? Can you demonstrate deep understanding of IT software development?

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Depending on your role and location, you can expect to receive benefits like:

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.