At a Glance
- Tasks: Analyse player behaviour and drive customer retention through data-driven insights.
- Company: Join Entain, a global leader in sports betting and gaming with an inclusive culture.
- Benefits: Competitive salary, hybrid working, private medical insurance, and generous bonuses.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Make a real impact on customer engagement while working with innovative data solutions.
- Qualifications: Degree in a quantitative field and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
This job is with Entain, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Entain is a global leader in sports betting, gaming, and interactive entertainment, operating some of the most recognisable brands in the UK market. With a strong focus on innovation, data, and responsible gaming, Entain delivers engaging experiences to millions of customers worldwide.
This is a Mat cover role for 1 year. We are looking for a Retention Analyst to join our UK Brands commercial team. This role is focused on understanding player behaviour, driving customer retention and engagement, and ensuring accurate reporting of bonus spend.
Reporting into the Retention Analytics Manager, you will work closely with CRM and Commercial teams to generate actionable insights that improve targeting and lifecycle strategies, while also owning the reporting and governance of bonus investment. This is a key role in ensuring that both customer strategy and financial tracking are underpinned by accurate, high-quality data.
- Collaborate with Marketing and Commercial teams to design and implement data-driven solutions that track and improve customer retention and engagement across UK brands.
- Lead the delivery of customer insights, conducting in-depth analysis to support data-driven decision-making across retention and lifecycle activities.
- Develop and automate advanced reports and dashboards using data visualisation tools to provide clear, actionable insights to stakeholders.
- Lead the identification and implementation of efficiency improvements and data quality enhancements, particularly across retention processes and bonus reporting.
- Own and deliver accurate bonus spend reporting, ensuring clear visibility of investment across campaigns, segments, and brands.
- Ensure data accuracy, consistency, and integrity across all retention and bonus reporting, proactively identifying and resolving discrepancies.
- Conduct deep-dive analysis into player behaviour, segmentation, and engagement patterns to improve targeting and lifecycle strategies.
- Partner with stakeholders to develop data-driven solutions that optimise customer retention, loyalty, and lifetime value.
- Educate business users and senior stakeholders on performance measurement and interpretation, providing clear, insight-led recommendations.
- Collaborate with the wider analytics and data functions to develop scalable and automated solutions for recurring analysis and reporting.
- Support forecasting and planning processes through reliable data and reporting on retention and bonus spend.
- Stay up to date with industry trends and advancements in CRM, retention analytics, and data tooling.
Qualifications
Essential:
- Bachelor’s degree or equivalent in any quantitative or analytical discipline (e.g. Mathematics, Statistics, Economics, Computer Science, Data Engineering, Data Science, or Finance).
- Strong analytical mindset with the ability to interpret data and generate clear, actionable insights.
- Excellent communication skills, with the ability to present analytical findings to both technical and non-technical audiences.
- Ability to work collaboratively with CRM and Commercial teams and manage stakeholder requests.
- 2–4 years of experience in data analytics, ideally with exposure to CRM or marketing.
- Proficiency in SQL and experience working with large or complex datasets.
- Expertise using data visualisation tools (e.g. Tableau, Power BI) to communicate insights effectively to stakeholders.
- Experience analysing customer behaviour, retention, engagement, and segmentation.
- Experience with reporting and tracking marketing or bonus spend.
- Experience delivering actionable insights and supporting data-driven decision-making within commercial or marketing teams.
- Strong attention to detail, with experience maintaining data quality, validation processes, and reporting accuracy.
- Ability to identify and contribute to opportunities for automation and efficiency improvements in reporting and analysis.
- Curiosity and a proactive approach to understanding customer behaviour and engagement drivers.
Desired:
- Experience or knowledge in online gaming.
- Knowledge of CRM platforms and marketing automation tools (e.g., Salesforce, Optimove) is an advantage.
- Experience with Python, R, or similar languages for advanced analysis.
Additional Information
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in London, you can expect to receive great benefits like:
- Generous group bonus scheme.
- Hybrid working - 2 days in the office.
- Private medical insurance.
- Pension scheme – matched to 6%.
- Ability to buy and sell holiday.
- Free subscription to wellbeing app Unmind.
- Additional “It’s Your Game” day off to use at either Christmas or New Year.
Retention Analyst - Mat Cover employer: Entain
Entain is an exceptional employer that champions inclusivity and innovation within the dynamic landscape of sports betting and gaming. Located in London, employees benefit from a competitive salary, a generous group bonus scheme, and a hybrid working model that promotes work-life balance. With a strong focus on employee growth, you will have access to advanced training opportunities and a supportive culture that encourages collaboration and data-driven decision-making, making it a rewarding place to develop your career.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Analyst - Mat Cover
✨Tap into Online Data Science Communities
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We think you need these skills to ace Retention Analyst - Mat Cover
Some tips for your application 🫡
Highlight Your Data Projects:When applying for a temporary data science role at Entain, make sure to showcase any relevant projects you've worked on. Whether it's a personal project, an academic undertaking, or contributions to an open-source initiative, detailing these experiences can really set you apart and demonstrate your practical skills.
Emphasise Your Analytical Skills:In your CV and cover letter, focus on the specific analytical skills that are key to data science. Mention any experience with statistical tools, programming languages like Python or R, and data visualisation software. Don't forget to include any certifications that may bolster your expertise!
Show Your Flexibility:Since this is a temporary role, it's important to convey your adaptability and willingness to learn. In your cover letter to Entain, emphasise how quickly you can get up to speed with new tools or projects. Highlight any previous experiences where you've had to adjust to new environments or challenges.
Craft a Unique Data-Driven Cover Letter:Instead of the usual generic cover letter, spice it up with some data! Maybe you’ve improved a process by 20% in a past role or cleaned a dataset with over a million entries. Use these stats to your advantage to grab Entain’s attention and show the tangible impact of your work.
How to prepare for a job interview at Entain
✨Showcase Your Analytical Skills
For a data science gig, it's crucial to demonstrate your analytical abilities. Be ready to discuss previous projects and the methodologies you used. Think about how you can quantify your impact—did your analysis improve efficiency or save costs? These are the stories that will stick with interviewers at Entain.
✨Brush Up on Technical Skills
You might face technical questions on tools relevant to data science, like Python, R, or SQL. Prepare to solve a problem live—perhaps they'll ask you to write a simple query or code snippet. It’s cool to talk about them, but we need to show we can do it in practice, especially in a temporary role where quick results matter.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to learn quickly and adapt to new tools or workflows. Share examples of how you've thrived in fast-paced environments before, and how you can hit the ground running at Entain.
✨Prepare a Portfolio of Your Work
Bring your portfolio to the table—showcase projects where you've leveraged data science techniques to solve problems. Whether it’s a GitHub repository or a set of case studies, having tangible examples of your work will help you stand out and show what you bring to the team at Entain.
