Senior Data Scientist (hybrid/remote) in London

Company DescriptionSports betting, gaming and interactive entertainment is changing, and we're leading that change. Because when you join Entain, it's your game. We're a UK&I-focused marketing analytics team, working directly with the marketing teams to understand what's working and where to invest next, and MMM sits at the heart of that.This is a high impact analytical role that will report to the Head of UK Marketing Analytics, owning and leading Marketing Mix Modelling (MMM) for our UK&I brands. You'll be our MMM expert, responsible for the data pipelines, the modelling, and the insights and recommendations that come out of it. The purpose of the role is to use MMM to measure performance and allocate marketing budget across our acquisition teams and channels, improving efficiency and ROI. Key ResponsibilitiesOwn UK&I MMM end to end, leading the design and ongoing refinement across our brands, products and customer lifecycle, and setting the methodology.Own the data pipelines that feed the MMM:make sure the data is accurate and reliableresolve data quality issuesbuild new pipelines where neededValidate and stress test model outputs so results are robust and trusted before they're used to make decisions.Turn model outputs into clear recommendations on budget allocation, channel mix and media planning, including budget optimisation scenarios.Work with our media agency on testing and experimentation, building a feedback loop between MMM and experiments so each one informs the other.QualificationsEssential:Proven, hands-on experience building and running MMMs end to end in a commercial setting, with a track record of owning a model and making it something the business relies on.Degree in Economics, Econometrics, Statistics or a related field, or equivalent practical experience.Strong proficiency in R or Python, with a deep understanding of econometric techniques, time-series analysis and regression, and experience with modern MMM approaches.Strong SQL and experience building and maintaining data pipelines and working with large datasets.Experience with cloud data platforms and data visualisation tools.Familiarity with machine learning applications in econometrics.Additional InformationAt Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Hybrid working - 2 days per week in the officePrivate medical insurancePension Scheme - matched to 6%Free subscription to wellbeing app UnmindEntain & Enhance days - 2 paid days off to focus on your professional or personal developmentAnd outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law.AnalystExperience level: AssociateIndustry: Gambling And Casinos