At a Glance
- Tasks: Analyse affiliate performance and deliver actionable insights to optimise marketing strategies.
- Company: Join Entain, a leading global brand in betting and gaming with a collaborative culture.
- Benefits: Enjoy a competitive salary, hybrid working, private medical insurance, and generous bonuses.
- Other info: Join a diverse team that values inclusivity and personal development.
- Why this job: Be at the forefront of marketing analytics and drive AI strategies in a dynamic environment.
- Qualifications: 3+ years in analytics, expert SQL skills, and experience with Power BI or Sigma.
The predicted salary is between 49500 - 60500 £ per year.
Company Description
We're Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family. This family consists of more than 30 well-known brands and over 29,000 people. Despite our size, we all play for the same team. When we win, we win together. Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.
Job Description
We're looking for a Senior Analyst to help build and evolve the Performance Marketing Analytics reporting and analytics domain, specialising in Affiliate Marketing. You'll play a key role in creating and maintaining the reporting suite and the key analytics that powers marketing, attribution and Affiliate performance across Entain's global brands. Working closely with Data Engineers and business and marketing stakeholders, you'll develop trusted data sets, integrate data from multiple marketing and business systems, and ensure you deliver a reliable and quality marketing analytics portfolio. Your analytical work will directly support data-driven decision making and investment optimisation across our performance marketing and affiliate activities. As the team evolves, this role will increasingly drive our AI strategy — helping us build next-generation marketing intelligence capabilities on top of the Snowflake AI, in Paradime and PowerBI and Sigma reporting tools.
Key Responsibilities
- Affiliate Analytics
- Analyse affiliate performance across multiple global brands, markets, and products to identify trends, risks, and growth opportunities.
- Deliver day-to-day analytical support, providing actionable insights to optimise affiliate performance and support commercial decision-making.
- Monitor and evaluate key performance indicators including revenue, CPA, ROI and player value.
- Produce ad hoc analyses and deep dives to identify opportunities, investigate performance changes, and support strategic initiatives.
- Dashboarding and Reporting
- Own, maintain, and continuously improve affiliate dashboards and reporting suites across PowerBI and Sigma, ensuring accurate, timely, and reliable performance reporting.
- Develop automated reporting solutions that improve efficiency, scalability, and consistency across global affiliate reporting.
- Produce regular performance reports and executive summaries for stakeholders, highlighting key trends, insights, and recommendations.
- Ensure reporting frameworks remain fit for purpose by reviewing metrics, introducing new visualisations, and driving best practice.
- Data Manipulation and Coding
- Extract, manipulate, and analyse large datasets using SQL and other analytical tools to generate business insights.
- Develop and maintain robust data models to support affiliate reporting and performance analysis.
- Validate data quality by identifying and resolving discrepancies across multiple data sources.
- Utilise BI and analytical tools (e.g. Power BI, Sigma) to automate reporting and enhance analytical capabilities.
- Stakeholder Management
- Partner with Affiliate, Marketing, Commercial, Finance, and Data teams to understand business requirements and deliver analytical solutions.
- Translate complex analytical findings into clear, actionable insights for both technical and non-technical stakeholders.
- Build strong relationships with key stakeholders, acting as the primary point of contact for affiliate reporting and performance analysis.
- Support business planning, forecasting, and performance reviews by providing timely analysis and data-driven recommendations.
Qualifications
- Essential:
- At least 3 years of experience in analytics, business intelligence, or closely related roles.
- Expert-level Snowflake proficiency and SQL skills with a strong command of advanced analytical patterns.
- Expert visualisation skills and report and dashboard building, preferably in Power BI and Sigma.
- Hands-on experience with dbt for developing, testing, and maintaining analytics-ready data models.
- Stakeholder management and working across multiple performance streams in the business, up to director level.
- Ability to work effectively in a fast-paced, high-autonomy environment with shifting priorities.
- Bachelor's degree in a relevant field (Mathematics, Statistics, Computer Science, Information Systems, Engineering, or equivalent).
- Desired:
- Hands-on experience with AI-assisted data development tools — particularly Snowflake Cortex and Claude Code.
Additional Information
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Working for us in London, a competitive salary is just the beginning. Generous group bonus scheme. Hybrid working - 3 days in office. Private medical insurance. Pension scheme – matched to 6%. Ability to buy and sell holiday. Free subscription to wellbeing app Unmind. Additional "It's Your Game" day off to use at either Christmas or New Year. Entain & Enhance days – 2 paid days off to focus on your professional or personal development. Share save scheme. And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Equal Opportunities.
If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you. We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves. We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law. We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
Senior Analyst - Affiliates in London employer: Entain
Entain is an exceptional employer that prioritises inclusivity and employee well-being, making it a fantastic place for an Oracle Payroll Analyst to thrive. With a competitive salary, generous benefits including a group bonus scheme, hybrid working options, and dedicated days for personal development, employees are empowered to grow both professionally and personally. The vibrant work culture fosters collaboration and innovation, ensuring that every team member feels valued and celebrated for their unique contributions.
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We think you need these skills to ace Senior Analyst - Affiliates in London
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Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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✨Brush Up on Your Statistics
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✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
