At a Glance
- Tasks: Lead CRM innovation and enhance customer engagement with cutting-edge technology.
- Company: Join Entain, a forward-thinking employer committed to inclusivity and innovation.
- Benefits: Competitive salary, bonuses, healthcare support, and fantastic development opportunities.
- Other info: Be part of a supportive community that celebrates diversity and personal growth.
- Why this job: Shape the future of CRM and make a real impact in a dynamic industry.
- Qualifications: 5+ years in CRM or related fields, with strong analytical and strategic skills.
The predicted salary is between 60000 - 75000 £ per year.
This job is with Entain, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community.
Please do not contact the recruiter directly.
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So let's win together.
In this role as
CRM Senior Capability & Innovation Lead , you will be responsible for shaping and delivering the future of CRM capability across UK&I.
You will identify, evaluate and implement innovative CRM, AI and marketing technology solutions that enhance customer engagement, operational efficiency and commercial performance.
Acting as the bridge between CRM, Martech, Product, Data Science, Commercial teams, Optimove and other strategic partners, you will ensure Entain continues to maximise value from its CRM technology investments while driving the evolution of our customer marketing capabilities.
As the UK&I CRM subject matter expert for Optimove and AI-enabled CRM capabilities, you will lead the adoption of new technologies, champion innovation and ensure the business remains at the forefront of customer marketing.
Reporting to the Director of CRM, you will play a key role in delivering CRM Transformation 2.0, defining the CRM capability roadmap and shaping the future direction of CRM across the UK&I business.
Key Responsibilities
- Develop and deliver the UK&I CRM Capability and Innovation Roadmap, aligned with business objectives and customer strategy.
- Identify, evaluate and implement CRM, AI and marketing technology capabilities that enhance customer experience, operational efficiency and commercial performance.
- Lead the adoption of AI-enabled CRM capabilities, driving best practice and measurable business outcomes across the CRM function.
- Act as the UK&I CRM business owner and subject matter expert for Optimove, maximising platform value and championing new capabilities.
- Partner with CRM, Martech, Product, Data Science and Commercial teams to prioritise and deliver CRM transformation initiatives.
- Build business cases for new CRM capabilities and technology investments, ensuring measurable commercial value.
- Lead cross-functional change initiatives, driving stakeholder engagement, capability adoption and process simplification.
- Monitor CRM, AI and Mar Tech trends, identifying opportunities to continuously evolve Entain's CRM capability.
- Establish governance, frameworks and success measures to drive CRM maturity, AI adoption and marketing effectiveness.
- Communicate roadmap progress, opportunities and risks to senior stakeholders, influencing strategic decision-making.
Qualifications
- Minimum 5 years' experience in CRM, Customer Marketing, Mar Tech, Product or Innovation-related roles.
- Strong understanding of customer lifecycle marketing, retention, reactivation, personalisation and loyalty strategies.
- Experience working with enterprise CRM platforms such as Optimove, Braze, Salesforce Marketing Cloud, Adobe Campaign or similar.
- Demonstrable experience leading CRM transformation, business change or technology-enabled innovation programmes.
- Strong understanding of AI applications within CRM, marketing automation and customer decisioning.
- Experience developing business cases and measuring the commercial impact of technology investments.
- Strong analytical, problem-solving and strategic thinking skills, with the ability to translate data and insights into business outcomes.
- Excellent stakeholder management, communication and influencing skills, with experience working across multiple business functions.
- Proven ability to manage multiple strategic initiatives and priorities in a fast-paced, evolving environment.
- Additional Information
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance.
Join us, and a competitive salary is just the beginning.
- Depending on your role and location, you can expect to receive benefits like
- A regular bonus
- Healthcare support
- A stake in our success through our Share Save scheme
- Great development opportunities
- Wellbeing support, and so much more.
And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
CRM Senior Capability & Innovations Lead employer: Entain
Entain is an exceptional employer that prioritises inclusivity and employee well-being, making it a fantastic place for an Oracle Payroll Analyst to thrive. With a competitive salary, generous benefits including a group bonus scheme, hybrid working options, and dedicated days for personal development, employees are empowered to grow both professionally and personally. The vibrant work culture fosters collaboration and innovation, ensuring that every team member feels valued and celebrated for their unique contributions.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Senior Capability & Innovations Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Entain and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Entain are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Entain on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Entain. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Senior Capability & Innovations Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Entain. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Entain:Show us that you’ve done your homework! In your application, briefly mention what you admire about Entain’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Entain
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Entain will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Entain, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
