Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead consumer insight projects to shape sports betting strategies and influence key stakeholders.
- Company: Entain is revolutionising sports betting with innovative, people-first thinking and a diverse brand portfolio.
- Benefits: Enjoy hybrid working, generous bonuses, private medical insurance, and personal development days.
- Why this job: Make a real impact in a dynamic team while exploring your passion for sports and consumer behaviour.
- Qualifications: 5+ years in insights or research, strong analytical skills, and a keen interest in sports.
- Other info: Join a supportive community that values diversity and celebrates individuality.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Consumer Insight Manager – Sport role at Entain
Join to apply for the Consumer Insight Manager – Sport role at Entain
Company Description
At Entain, we’re changing the game in sports betting and interactive entertainment – and we’re doing it with people-first thinking, bold ideas, and smart innovation that power our fantastic portfolio of Brands, including Ladbrokes, Coral, Gala, Foxy and Party. As part of that, our Consumer and Market Insight (CMI) team is helping to reinvent how we understand and serve our customers and drive meaningful consumer acquisition and retention.
Company Description
At Entain, we’re changing the game in sports betting and interactive entertainment – and we’re doing it with people-first thinking, bold ideas, and smart innovation that power our fantastic portfolio of Brands, including Ladbrokes, Coral, Gala, Foxy and Party. As part of that, our Consumer and Market Insight (CMI) team is helping to reinvent how we understand and serve our customers and drive meaningful consumer acquisition and retention.
Job Description
As Consumer Insight Manager for Sport, you’ll play a pivotal role in understanding gambling, our brands and propositions in the context of the wider consumer ecosystem across UK&I. You’ll be part of a growing, high-performing CMI team – comprising Consumer, Brand and Market functions – that values curiosity, collaboration, and commercial impact.
You’ll lead a diverse range of research and insight projects, working closely with and influencing senior stakeholders at Entain within commercial, marketing and product teams across both digital and retail. You will synthesise actionable insight from multiple sources and make consumer-centric recommendations that give us competitive advantage.
You’ll set high performance standards for yourself and your peers, ensuring we are always improving how we work and what we deliver.
This is a fantastic opportunity to make a mark in a new, highly regarded CMI team. You have the opportunity to play a leading role in the development of a winning Sportsbook strategy, through exceptional consumer understanding.
Key Responsibilities
- Turn insight into impact: Champion a consumer-centric mindset that fuels game-changing decisions through unlocking the ‘why’ behind how players engage.
- Ask the right questions: Partner with commercial, product and marketing teams to shape the questions that matter most – then use insight to answer them with clarity and purpose.
- Lead research that matters: Run focused, fast, and meaningful research – from qual depth to quant surveys – using the best agile tools or trusted agency partners to bring the voice of the consumer into the room.
- Connect with real fans: Get under the skin of football, racing and other key sports audiences – understanding their motivations, frustrations and moments of passion.
- Influence winning propositions: Work hand-in-hand with commercial and product teams to develop compelling propositions – grounded in real human insight, not assumptions.
- Champion consumer segmentation: Shape and apply our new and pioneering consumer segmentation rooted in psychology and behavioural science.
- Lead with energy: Be a passionate advocate for insight – inspiring teams to listen, learn and act with curiosity and conviction.
Qualifications
- Proven experience (5+ years) in a client-side insight function or leading research agency; having led insight projects across a wide range of capabilities.
- Strong understanding of consumer, customer, and market research. Experienced in a wide range of methodologies, including segmentation, attitudinal and behavioural research and the tools used to deliver them.
- Experience in both self-service research tools and managing third-party research agencies.
- While experience in the gambling industry is not essential, you should have a keen interest in sport and a good understanding of the nature of sports-betting.
- Excellent storytelling, data visualisation and presentation skills, with the ability to create succinct, uncluttered and impactful slides that drive action.
- Demonstrable ability to influence senior stakeholders by conveying complex insights in a clear and actionable manner.
- Compelling evidence of behaviours against the CMI (Consumer and Market Insight) team values: connected & engaged; simplicity & impact; curiosity & conviction.
Additional Information
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in London, you can expect to receive great benefits like:
- Generous group bonus scheme
- Hybrid working – 2 days per week in the office
- Private medical insurance
- Pension Scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Sharesave Scheme
- Paid Subscription to LinkedIn learning
And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
At Entain, we do what\’s right. It\’s one of our core values and that\’s why we\’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
At Entain, we do what\’s right. It\’s one of our core values and that\’s why we\’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Research
-
Industries
Entertainment Providers
Referrals increase your chances of interviewing at Entain by 2x
Get notified about new Consumer Insights Manager jobs in London, England, United Kingdom .
London, England, United Kingdom 2 weeks ago
Greater London, England, United Kingdom 16 hours ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 2 months ago
Windsor, England, United Kingdom 6 days ago
London, England, United Kingdom 11 hours ago
London, England, United Kingdom 6 days ago
London, England, United Kingdom 3 weeks ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 2 days ago
London, England, United Kingdom 6 days ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 2 days ago
YouTube Insights Manager – Football/Sports
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 month ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 19 hours ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 3 weeks ago
Senior Manager, Research & Insights Storytelling
London, England, United Kingdom 1 week ago
London, England, United Kingdom 6 days ago
Sr. Consumer Insights Manager, Advertising Research, XCM Insights
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 2 months ago
London, England, United Kingdom 4 days ago
People Insights, Analytics and BI Manager
London, England, United Kingdom 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Consumer Insight Manager - Sport employer: Entain
Contact Detail:
Entain Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insight Manager - Sport
✨Tip Number 1
Familiarise yourself with the latest trends in sports betting and consumer behaviour. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the sports betting and consumer insight sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into what makes a successful Consumer Insight Manager.
✨Tip Number 3
Prepare to discuss specific methodologies you've used in past research projects. Be ready to explain how these methods led to actionable insights, as this will showcase your expertise and ability to influence decision-making.
✨Tip Number 4
Demonstrate your storytelling skills by preparing examples of how you've effectively communicated complex insights to stakeholders. This will highlight your ability to make data-driven recommendations that resonate with diverse audiences.
We think you need these skills to ace Consumer Insight Manager - Sport
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Consumer Insight Manager position. Tailor your application to highlight how your experience aligns with their needs.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven experience in consumer insight functions or research agencies. Be specific about the projects you've led and the methodologies you've used, especially those relevant to sports and consumer behaviour.
Showcase Your Skills: Demonstrate your storytelling, data visualisation, and presentation skills in your application. Use examples that illustrate how you've influenced senior stakeholders with clear and actionable insights.
Express Your Passion for Sports: Since the role is within the sports betting industry, convey your keen interest in sports. Share any relevant experiences or insights that showcase your understanding of sports audiences and their motivations.
How to prepare for a job interview at Entain
✨Understand the Company and Its Brands
Before your interview, make sure you research Entain and its portfolio of brands like Ladbrokes and Coral. Understanding their market position and consumer engagement strategies will help you tailor your insights to their specific needs.
✨Showcase Your Research Skills
Be prepared to discuss your experience with various research methodologies. Highlight specific projects where you've successfully turned insights into actionable strategies, especially in consumer behaviour and market trends.
✨Prepare Insightful Questions
Think about the key questions that matter to the role and the company. Prepare insightful questions that demonstrate your understanding of consumer behaviour in sports betting and how it can influence marketing and product strategies.
✨Demonstrate Your Passion for Sports
Since the role focuses on sports, express your genuine interest in sports and gambling. Share personal experiences or insights that connect your passion with the consumer insights you aim to provide, showing that you understand the audience deeply.