At a Glance
- Tasks: Lead marketing insights to shape strategic decisions across diverse markets.
- Company: Join a dynamic team at Entain, a leader in the gaming industry.
- Benefits: Competitive salary, exposure to leadership, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and excellence.
- Why this job: Make a real impact on marketing strategies with a £200M budget.
- Qualifications: Proven experience in marketing insights and data analysis.
The predicted salary is between 72000 - 108000 £ per year.
We're looking for an experienced Marketing Insights Lead to guide strategic decision-making across Entain's ASE region. Working with a marketing budget of ~£200M and supporting key markets including Brazil, Canada, Spain, Portugal, and Greece, you'll play a pivotal role in shaping how we invest, optimise, and scale. This role reports directly to the VP of Finance & Strategy, offering significant exposure and influence across regional leadership.
Key Responsibilities:
- Build a best-in-class marketing measurement practice from the ground up, supported by a skilled data team building the required data pipelines and models.
- Lead core measurement initiatives including marketing mix modelling, attribution, incrementality testing, and brand lift studies.
- Develop clear, actionable recommendations that inform investment decisions and guide the region's MD and marketing teams.
- Translate complex measurement outputs into commercially aligned insights that drive performance and growth across diverse markets.
Head of Marketing Insights - ASE in London employer: Entain plc
Entain is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to drive impactful marketing strategies across diverse international markets. With a substantial marketing budget and a commitment to employee growth, you will have the opportunity to lead innovative measurement practices while collaborating with a talented data team. Located in a vibrant region, we offer a unique chance to influence strategic decisions and contribute to the success of our global brand.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Insights - ASE in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Entain plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Entain plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Entain plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Entain plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Insights - ASE in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Entain plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Entain plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Entain plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Entain plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Entain plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Entain plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
