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- Tasks: Lead and optimise PPC campaigns while collaborating with marketing and design teams.
- Company: Join a dynamic NI-based digital agency focused on performance-driven strategies.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and access to cutting-edge tools.
- Why this job: Be part of a fast-paced environment that values innovation and professional growth.
- Qualifications: 3+ years in digital marketing with strong PPC and analytics skills required.
- Other info: Certifications in Google Ads or Analytics are a plus; experience in eCommerce is desirable.
The predicted salary is between 36000 - 60000 £ per year.
We are currently working with a NI based digital agency who are looking for two digital performance specialists to join their team. You will take ownership of performance-driven digital campaigns, with a strong focus on PPC, analytics, and search engine marketing. You will work directly with the marketing and design team to help make smarter, faster decisions. This is a hybrid working role and requires being in the office 2-3 times per week.
Key Responsibilities:
- Lead the development, execution, and optimisation of PPC campaigns across platforms such as Google Ads, Meta advertising, and paid social channels.
- Track and report on key campaign metrics using platforms like Google Analytics, Google Tag Manager, and data visualisation tools.
- Drive strategies for search engine monetisation and collaborate with content and SEO teams to enhance revenue generation.
- Conduct ongoing A/B and multivariate testing to improve campaign outcomes and landing page performance.
- Use performance data to make actionable recommendations and inform broader marketing strategies.
- Keep up-to-date with digital marketing trends, tools, and industry best practices.
Requirements:
- Minimum of 3 years’ experience in a digital marketing or performance marketing role, with strong PPC and analytics experience.
- Deep knowledge of Google Ads, Google Analytics, and search engine marketing strategies.
- Comfortable using bid management and automation tools to optimise campaign delivery.
- Strong analytical and communication skills, with the ability to present complex data clearly.
- Self-starter with the ability to manage multiple projects independently or within a team.
Desirable:
- Google Ads and/or Google Analytics certification.
- Experience with marketing tools such as SEMrush, Ahrefs, or equivalent.
- Background in performance marketing for eCommerce or B2B sectors.
Offer:
- Competitive salary and bonus
- Hybrid working
- A collaborative and fast-moving working environment.
- Access to the latest tools and opportunities for continuous professional development.
Digital Performance Specialist employer: Enso Recruitment
Contact Detail:
Enso Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Prepare to discuss specific campaigns you've worked on, focusing on your role in optimising PPC strategies and using analytics tools. Be ready to share measurable outcomes and how your contributions led to improved performance.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who work in performance marketing. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 4
Showcase your analytical skills by preparing a case study or presentation on a past project. Highlight how you used data to drive decisions and improve campaign outcomes, demonstrating your ability to make actionable recommendations.
We think you need these skills to ace Digital Performance Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in PPC and analytics. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital performance marketing. Mention how your skills align with the key responsibilities outlined in the job description, and provide examples of how you've successfully driven performance in previous roles.
Showcase Relevant Skills: Emphasise your familiarity with tools like Google Ads, Google Analytics, and any bid management or automation tools you've used. Highlight any certifications you hold, as these can set you apart from other candidates.
Prepare for Potential Questions: Think about how you would discuss your approach to A/B testing and campaign optimisation during an interview. Be ready to explain your analytical process and how you use data to inform marketing strategies.
How to prepare for a job interview at Enso Recruitment
✨Showcase Your PPC Expertise
Be prepared to discuss your experience with PPC campaigns in detail. Highlight specific campaigns you've managed, the platforms you used, and the results achieved. This will demonstrate your hands-on knowledge and ability to drive performance.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to explain how you've used tools like Google Analytics and Google Tag Manager in past roles. Be specific about how you tracked metrics and made data-driven decisions to optimise campaigns.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in digital marketing and performance strategies. Mention any recent developments or tools that excite you during the interview, showing that you're proactive about staying informed.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare examples of how you've handled challenges in previous campaigns, such as optimising underperforming ads or adjusting strategies based on A/B testing results.
