At a Glance
- Tasks: Lead and execute innovative demand generation strategies for a growing B2B SaaS company.
- Company: Join a dynamic B2B SaaS business in the financial services sector.
- Benefits: Enjoy flexible working, a discretionary bonus, and comprehensive health insurance.
- Other info: Collaborative remote work environment with excellent training and development opportunities.
- Why this job: Take ownership of impactful marketing initiatives and drive real results.
- Qualifications: 3 years in B2B SaaS marketing with hands-on ABM experience.
The predicted salary is between 50000 - 65000 £ per year.
Enso Recruitment are delighted to be partnering with a growing B2B SaaS business in the financial services space who are looking to bring on a dedicated Demand Generation Manager on board.
The Opportunity
This is a fantastic opportunity for an experienced, hands-on marketer who enjoys building things from the ground up and wants genuine ownership of a demand generation function. You'll lead the Account-Based Marketing strategy from scratch, working closely with Sales to drive measurable pipeline impact across a portfolio of priority accounts. This role is ideal for someone who's equally comfortable thinking strategically and rolling their sleeves up to get things done.
Key Responsibilities
- Design and execute tiered ABM programmes targeting priority accounts across new logo and whitespace opportunities
- Build quarterly campaign plans using intent signals and account data from HubSpot and Salesforce
- Develop campaign briefs, assets, and playbooks to ensure a seamless handoff between marketing and sales
- Coordinate bespoke landing pages, email sequences, and webinars to support campaign execution
- Build dashboards to track ABM engagement, pipeline influence, meetings booked, and opportunities created
- Deliver clear, regular reporting that demonstrates programme ROI and informs ongoing strategy
- Use Gong insights to identify patterns in buyer behaviour, objections, and wins
- Support customer marketing through nurture programmes for at-risk and expansion accounts
About You
- 3 years' experience in B2B SaaS demand generation or digital marketing, with a strong track record of delivering pipeline results through ABM or enterprise account programmes
- A strategic thinker who is equally comfortable executing
- Hands-on experience with HubSpot and Salesforce
- Confident reviewing call data and translating insights into content and sequences that resonate with buyers
- A strong collaborator who works well within small, cross-functional teams
- Self-directed and fully comfortable working remotely
Benefits
- Flexible, Hybrid Working
- Discretionary Bonus
- Great PTO
- Private Health Insurance including Dental and Optical cover
- Training and Development Opportunities
- Pension
To find out more about this opportunity, hit Apply or reach out to a member of the Enso Recruitment team today!
Demand Generation Manager employer: Enso Recruitment
Enso Recruitment is an exceptional employer, offering a dynamic work culture in Belfast that fosters collaboration and innovation. With a focus on employee growth, we provide ample opportunities for professional development and a competitive salary package, including a pension scheme, making it a rewarding place to advance your career in software delivery.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Enso Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Enso Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Enso Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Enso Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Enso Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Enso Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Enso Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Enso Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Enso Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Enso Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
