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- Tasks: Lead exciting digital marketing campaigns for a top wine distributor and boost customer engagement.
- Company: Join Enotria, a leading premium wine and spirits distributor with a rich history.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on innovation and creativity.
- Why this job: Make an impact in the dynamic world of digital marketing and wine distribution.
- Qualifications: Experience in PPC campaigns and a passion for data-driven marketing.
The predicted salary is between 40000 - 50000 £ per year.
The Digital Marketing Manager runs acquisition and retention marketing programmes for Enotria’s B2B and B2C channels. Working alongside a Website Manager who manages on-site content, data and merchandising, you will ensure that both the Enotria and The Great Wine Co. have marketing plans that maximise revenue and lead generation whilst delivering a continually improving ROI, and reflect our professionalism, service and the quality of our portfolio.
Job Specifications:
- Where: Park Royal, London (Flexible/Hybrid)
- Status: Full-time, Permanent
- Line Manager: Synergy & Transformation Director
Duties & Responsibilities:
- Plan, build and execute email marketing campaigns for The Great Wine Co. and Enotria.
- Manage pay-per-click search marketing activity for The Great Wine Co. (through an external agency) to maximise ROI within agreed budgets.
- Manage The Great Wine Co. affiliate marketing programme to target primarily customer acquisition and minimise leakage of commission on repeat business.
- Co-ordinate management reporting on digital effectiveness, including site conversion, marketing effectiveness, cost and return on investment.
- Measure performance of Enotria’s web properties in organic search, and feedback into the web development and content process to improve SEO on identified key terms.
- Prospect and develop partnership marketing opportunities with appropriate partner brands.
- Co-ordinate with the trade marketing team to lead digital participation in cross-functional marketing campaigns.
Key Skills & Experience:
- Experience successfully managing PPC campaigns, either in-house or through an agency relationship.
- Experience in developing affiliate and partner relationships with third party brands.
- A good understanding of online metrics and performance indicators, particularly as they relate to customer acquisition.
- Data driven with strong analytical skills and ability to translate online metrics into commercially relevant reporting.
- Self-motivated / gets things done.
- Works well independently and as part of a team.
- Able to assess and prioritise.
- Attention to detail.
- Collaborative.
- Passion for analytics, data-driven marketing and customer insight.
- Competent in the use of Excel.
Desirable:
- WSET wine & spirits qualification or equivalent.
- A good understanding of basic best practices in search engine optimisation.
- Ability to create aesthetically appealing visual content to support marketing activity.
- Basic HTML coding knowledge.
- Wine knowledge.
Founded in 1972 by Remo Nardone as an Italian specialist wine distributor, Enotria has grown to be one of the UK’s leading premium wine and spirits distributors. Complete ownership of our supply chain and unrivalled data insights into UK wine-buying behaviour ensure seamless customer service, full control over the customer journey and an ability to deliver targeted solutions tailored to each of Enotria’s customers. Working with a diverse portfolio of over 300 exclusive wine producers and over 1,500 spirits producers, spanning unique family estates to iconic names, leading brands to market innovators, Enotria has established one of the most comprehensive and exclusive ranges of premium wines and spirits of any distributor in the UK. Acquired by Majestic Wine Group in April 2025, Enotria continues to operate as a standalone business, serving all drinks industry channels by leveraging its premium on-trade, off-trade and DTC market expertise to build long-standing relationships. Enotria’s 10,000-strong client base includes independent retailers, fine dining, specialist bars, hotels, travel operators and prestigious events venues.
Digital Marketing Manager in London employer: Enotria
Contact Detail:
Enotria Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing. Whether it’s successful PPC campaigns or eye-catching email designs, having tangible examples can really set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially around ROI and customer acquisition. Tailor your answers to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at Enotria. Plus, it’s a great way to ensure your application gets into the right hands quickly.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with PPC campaigns and affiliate marketing, as these are key for us. Use specific examples that showcase your skills in data-driven marketing.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about digital marketing and how you can contribute to our team. Mention your understanding of online metrics and how you've used them to drive results in previous roles.
Showcase Your Analytical Skills: We love data! Make sure to include any relevant analytical tools or methods you've used in past positions. This will help us see how you measure performance and improve ROI, which is crucial for the role.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Enotria!
How to prepare for a job interview at Enotria
✨Know Your Metrics
Make sure you brush up on your understanding of online metrics and performance indicators. Be ready to discuss how you've used data to drive marketing decisions in the past, especially in PPC campaigns or affiliate marketing.
✨Showcase Your Creativity
Prepare examples of visually appealing content you've created for marketing purposes. Whether it's email campaigns or social media posts, having a portfolio ready can really set you apart and show your creative flair.
✨Understand the Brand
Do your homework on Enotria and The Great Wine Co. Familiarise yourself with their products, values, and market position. This will help you tailor your answers and demonstrate your genuine interest in the role.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, think of examples where you've successfully collaborated in the past. Highlight your ability to work independently as well, but emphasise your teamwork skills to show you're a good fit for their culture.