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- Tasks: Plan and execute multi-channel marketing campaigns to drive growth across EMEA & US.
- Company: Join a dynamic company focused on global marketing excellence.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Ideal for problem solvers who thrive on data-driven decisions and creativity.
- Why this job: Make an impact in a fast-paced environment while collaborating with talented teams.
- Qualifications: 2+ years in marketing with campaign experience, proficient in Pardot and Salesforce.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking to build a high-performing, global Marketing function which will drive our commercial growth at the Company. That’s why we’re looking for a Marketing Executive - reporting into the Head of Demand Generation - who will plan, execute, and report on a program of marketing activities required to support ambitious growth targets across EMEA & US.
In this role, you’ll get to:
- Collaborate with the global Marketing, Sales Ops, and Product Marketing teams to oversee and execute multi-channel campaigns designed to drive marketing qualified leads and pipeline, focusing on the performance and optimisation of the entire campaign experience.
- Develop a deep, data-driven understanding of our HR and Learning & Development buyers and use those insights to advise on segmentation, buyer personas and ideal customer profiles for our global campaigns.
- Work with the Head of Demand Generation, Head of Content & Comms and Senior Product Marketing Manager to determine which assets should be planned and executed to bring the global Marketing campaign to life. Examples include white papers, video sizzles, blogs, data sheets and more.
- Determine which channels should be planned and executed to generate awareness, interest, and conversions from the campaign. Examples include webinars, events, search, paid ads, display, and email.
- Build campaigns in our marketing automation system (Pardot) involving elements of copywriting, data management, and email building.
- Continually test and optimise marketing channels and communications, working to improve KPIs, such as email open rate, number of registrations and attendance rate at events.
- Maintain regular measurement of campaign ROI as well as collecting & presenting feedback for ongoing campaign learning and improvement to senior management.
About you
The must-haves:
- At least 2 years in Marketing with direct campaign experience (preferably in a B2B, HR or technology environment).
- Proficient in Pardot and Salesforce, preferably with relevant certifications such as Pardot Specialist.
- Able to demonstrate how you’ve implemented B2B buyer journeys to build engagement from brand to demand to loyalty.
- A natural problem solver who makes data driven decisions and rarely gets flustered when things go wrong.
- Strong communication and project management skills are key.
- Technically capable with a strong mix of copywriting and analytical skills.
The nice-to-haves but not essential:
- Experience with running global and regional events is desirable.
- Experience with Monday.com, Miro, Jira or Strapi is desirable.
- Some HTML proficiency is desirable.
Marketing Executive employer: Enorth Staffing Limited
Contact Detail:
Enorth Staffing Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in B2B or tech. A friendly chat can lead to insider info about job openings that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. This will give potential employers a taste of what you can bring to the table, especially when it comes to data-driven decisions.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing efforts. Bring ideas to the table on how you could optimise their campaigns. This shows initiative and that you’re genuinely interested in helping them grow.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your campaign experience and any relevant skills, especially with Pardot and Salesforce. We want to see how your background aligns with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our growth. Be sure to mention specific campaigns you've worked on that relate to our needs.
Showcase Your Data Skills: Since we love data-driven decisions, make sure to include examples of how you've used data to optimise campaigns in the past. This will show us that you understand the importance of metrics in marketing!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Enorth Staffing Limited
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful marketing campaigns you've worked on. Be ready to discuss specific examples where you drove marketing qualified leads and how you optimised those campaigns. This shows you understand the role's requirements and can bring valuable insights.
✨Data-Driven Mindset
Since this role requires a deep understanding of data, prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've measured campaign ROI and improved KPIs. This will demonstrate your analytical skills and problem-solving abilities.
✨Familiarise with Tools
Make sure you're comfortable discussing Pardot and Salesforce, as well as any other tools mentioned in the job description. If you have relevant certifications, highlight them! Being technically savvy will give you an edge and show that you're ready to hit the ground running.
✨Collaborative Spirit
This position involves working closely with various teams, so be prepared to share experiences where you've successfully collaborated with others. Highlight your communication and project management skills, and how they contributed to the success of a campaign. This will show that you're a team player who can thrive in a global environment.