At a Glance
- Tasks: Shape and execute marketing strategies for innovative digital learning products.
- Company: Join a leading instructor-led learning platform transforming into a digital powerhouse.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with freedom to innovate and collaborate with senior stakeholders.
- Why this job: Make a real impact in the digital learning space and drive customer engagement.
- Qualifications: Experience in B2B SaaS product marketing and strong communication skills.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a Product Marketer to join the Marketing team to help transform the world's best instructor-led learning platform into the world's best digital learning platform. As Product Marketing Manager for our digital products, you will be responsible for understanding customer needs, developing and refining the product proposition, and driving the go-to-market. This is a new role, so there is a lot of freedom to shape it and make it your own. You'll report to the Global Marketing Director and will work closely with the Product Managers of new digital products and with our commercial teams.
Here are some of the things you'll be working on:
- Create and execute a GTM strategy to launch our new digital products in EMEA and the US.
- Create clarity and purpose in the buyers' and users' mind as to the true power of our products. You'll craft lean canvases with Product, developing and validating the value proposition, messaging frameworks, and positioning for our digital products.
- Work closely with sales teams and develop content, assets, and tools including presentations, webinars, and competitive briefs.
- Track the competitive landscape to ensure our products have relevant features that deliver value to our customers.
- Develop and implement programs that drive customer demand, engagement, retention, and referrals.
- Demonstrate our credibility by securing client and user testimonials for use in content, advertising, and awards.
About You:
- You've taken a B2B SaaS product from beta to launch and scale.
- You're a strategic thinker and have a strong bias for action.
- You like both pace and planning. You love ever-changing topics, but equally love the brilliance of a good plan and system to generate interest, engagement, and sales.
- You're naturally curious about users, buyers, and what motivates them to engage and purchase. You are comfortable with both research and synthesising and love to experiment to get better results.
- You're a brilliant communicator and know how to translate complex ideas into simple, persuasive messages.
- You thrive off of cross-functional collaboration and are comfortable working with senior stakeholders/c-suite.
Product Marketing Manager in London employer: Enorth Staffing Limited
Join a dynamic and innovative team as a Product Marketing Manager, where you will have the opportunity to shape the future of our digital learning platform. We pride ourselves on fostering a collaborative work culture that encourages creativity and strategic thinking, offering ample opportunities for professional growth and development. Located in a vibrant area, our company provides a supportive environment that values employee contributions and promotes a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your value proposition and how your experience aligns with the role. A confident and concise introduction can set the tone for the rest of the conversation.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your interest and highlighting a key point from the discussion can keep you top of mind for the hiring team.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Product Marketing:When you write your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about transforming learning platforms and how you can contribute to our mission.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with B2B SaaS products. We love seeing how you've taken products from beta to launch, so share those stories with us!
Be Clear and Concise:We appreciate a well-structured application that gets straight to the point. Use clear language to explain your achievements and how they relate to the role of Product Marketing Manager. Remember, simplicity is key!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Enorth Staffing Limited
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the digital products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out in the competitive landscape. This will help you articulate a clear value proposition during your discussion.
✨Craft Your Go-To-Market Strategy
Prepare a mock go-to-market strategy for a hypothetical product launch. Think about how you would create clarity for buyers and users, and be ready to share your ideas on messaging frameworks and positioning. This shows your strategic thinking and ability to take action.
✨Showcase Your Communication Skills
As a Product Marketing Manager, you'll need to translate complex ideas into simple messages. Practice explaining your past projects or experiences in a way that highlights your communication prowess. Use examples that demonstrate how you've engaged users and driven demand.
✨Emphasise Collaboration Experience
Highlight your experience working with cross-functional teams, especially with sales and product managers. Be prepared to discuss specific instances where your collaboration led to successful outcomes. This will show that you're comfortable working with senior stakeholders and can thrive in a team environment.
