The job We’re looking to build a high-performing demand generation function which will drive our commercial growth. That’s why we’re looking for a Marketing Campaign Manager - reporting into the Head of Demand Generation - who will plan, execute, and report on a program of marketing activities required to support ambitious growth targets across EMEA & US.
In this role, you’ll get to:
- Oversee and execute multi-channel, demand generation campaigns designed to drive marketing qualified leads and pipeline, focusing on the performance and optimisation of the entire campaign experience.
- Line manage the Marketing Co-ordinator to ensure our ‘always-on’ demand generation campaigns are being delivered on time and in full.
- Develop a deep, data-driven understanding of our HR and Learning & Development buyers and use those insights to advise on segmentation, buyer personas and ideal customer profiles for our global campaigns.
- Work with the wider Marketing team to determine which assets should be planned and executed to bring the global demand generation campaign to life. Examples include white papers, video sizzles, blogs, data sheets and more.
- Work with the wider Marketing team to determine which channels should be planned and executed to generate awareness, interest, and conversions from the campaign. Examples include webinars, events, search, paid ads, display, and email.
- Build campaigns in our marketing automation system (Pardot) involving elements of copywriting, data management, email building. Preferably you will have experience in Pardot Engagement Studio.
- Continually test and optimise marketing channels and communications, working to improve KPIs, such as email open rate, number of registrations and attendance rate at events.
- Maintain regular measurement of campaign ROI as well as collecting & presenting feedback for ongoing campaign learning and improvement to senior management.
About you
The must-haves:
- 3-5 years direct campaign/demand generation experience (preferably in a B2B, HR or technology environment).
- Proficient in Pardot and Salesforce, preferably with relevant certifications such as ‘Pardot Specialist’.
- Able to demonstrate how you’ve implemented B2B buyer journeys to build engagement from brand to demand to loyalty.
- A natural problem solver who makes data driven decisions and rarely gets flustered when things go wrong.
- Strong communication and project management skills are key.
- Technically capable with a strong mix of copywriting and analytical skills.
The nice-to-haves but not essential:
- Experience with running global and regional events is desirable.
- Experience with Monday.com, Miro, Jira or Strapi is desirable.
- Some HTML proficiency is desirable.
Campaign Marketing Manager in London employer: Enorth Staffing Limited
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