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For Companies At a Glance
- Tasks: Manage website content and optimise the booking journey for The Hoxton.
- Company: Join Ennismore, a vibrant hospitality company known for its unique brands.
- Benefits: Enjoy 25 days holiday, health cash plan, discounts, and extra time off to volunteer.
- Why this job: Be part of a dynamic team, drive digital trading, and enhance user experience.
- Qualifications: Target-driven with CMS experience; WordPress knowledge is a plus.
- Other info: Opportunity to work on exciting hotel openings and collaborate across teams.
The predicted salary is between 30000 - 50000 £ per year.
We are currently looking for a Website Manager to join the Hoxton Ecommerce team at Ennismore. In this dynamic role, you will own the website content and onsite trading journey for The Hoxton – ensuring content and assets are optimised and support the browsing and booking journeys for our customers. Reporting into the Ecommerce Director, and partnering with Digital Marketing and CRO, this would be an ideal role for someone who is passionate about digital trading and conversion, is brand savvy, has strong organisational skills and has appreciation of the user experience.
What you'll do...
- Upload and maintain digital content across our hotel websites such as The Hoxton, Working From_, maximising bookings and revenue across properties, device and traffic groups.
- Own daily/weekly content updates on CMS platforms – WordPress and at times Shopify.
- Partner with CRO, Design and Product to optimise the booking journey including ideas for new features, driving visual merchandising and content merchandising across platforms and devices.
- Own SEO for the websites, partnering with Digital Marketing and our agency to enrich keywords, and Product to ensure technical audits are completed on time and in full.
- Collaborate with other team members across Brand, Revenue to ensure that the content and imagery is up-to-date, compelling and tells the right story.
- Optimise visual assets for the website, with support from our in-house graphics studio.
- Be the go-to person for making core site amends and publishing new content.
- Help to educate and empower brand teams to self-serve and submit their own changes on the content site where possible.
- Report on trading and website performance using Looker and GA4 for daily/weekly/monthly/quarterly reports.
- Assist brands/hotels with ad hoc data and tracking requests.
- Conduct regular reviews of digital systems within the hotels and work with respective teams on identifying improvements for guests.
- Assist with all upcoming hotel openings for The Hoxton: Input into content requirements and briefing of brand teams.
- Own new Hotel website content production and timelines.
- Coordinate technical set up activity with our product managers.
- Support with testing websites and booking engine when required and reporting bugs and feature requests into Jira.
What we're looking for...
- Someone target driven, who appreciates both brand and performance goals.
- Experience using data to drive trade and inform decisions.
- Experience managing a CMS and managing content updates. Experience of WordPress is a plus.
- High level of organisation and stakeholder management; to be able to create structure around your day to achieve the necessarily deadlines.
- Be comfortable taking the initiative and running small projects.
- An eye for intuitive design and user experience.
- High attention to detail.
- Basic experience with design software such as Adobe Photoshop – e.g. in order to cut images to the correct size.
- Good communication skills, happy to talk to a wide range of people across the business.
- Experience working with developers is a bonus.
What's in it for you...
- 25 days holiday (and bank holidays), pension and life insurance.
- A health cash plan to claim money back and get access to lots of ways to support your physical & mental wellbeing.
- Excellent discounts across the entire Ennismore group, for you and your friends and family.
- Extra time off to volunteer with one of our partner charities.
- Cycle to work scheme.
- Enhanced Family Leave Nursery Scheme.
- Salary Sacrifice – for our working parents.
Website Manager employer: Ennismore
Contact Detail:
Ennismore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Manager
✨Tip Number 1
Familiarise yourself with the CMS platforms mentioned in the job description, particularly WordPress and Shopify. Having hands-on experience or even a basic understanding of these systems will give you an edge during discussions with the hiring team.
✨Tip Number 2
Brush up on your SEO knowledge, especially how it relates to website content optimisation. Being able to discuss specific strategies for improving search rankings and user engagement will demonstrate your expertise and passion for digital trading.
✨Tip Number 3
Prepare examples of past projects where you've successfully managed website content or improved user experience. This will help you illustrate your organisational skills and ability to drive results, which are key for this role.
✨Tip Number 4
Network with professionals in the ecommerce and digital marketing fields. Engaging with others who have similar roles can provide insights into industry trends and best practices, making you a more informed candidate when you apply.
We think you need these skills to ace Website Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in website management, content optimisation, and digital trading. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and user experience. Mention specific examples of how you've successfully managed website content or improved conversion rates in previous roles.
Showcase Relevant Skills: Emphasise your experience with CMS platforms like WordPress and any familiarity with design software such as Adobe Photoshop. Highlight your organisational skills and ability to manage multiple stakeholders effectively.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the Website Manager role.
How to prepare for a job interview at Ennismore
✨Showcase Your Digital Savvy
Make sure to highlight your experience with CMS platforms, especially WordPress and Shopify. Be prepared to discuss how you've optimised content for user journeys in previous roles.
✨Demonstrate Data-Driven Decision Making
Since the role involves using data to drive trade, come equipped with examples of how you've used analytics tools like Google Analytics to inform your decisions and improve website performance.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Share experiences where you successfully collaborated with marketing, design, or product teams to achieve a common goal.
✨Prepare for Technical Questions
Expect questions about SEO best practices and website optimisation. Brush up on your knowledge of technical audits and be ready to discuss how you've implemented improvements in past projects.
