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- Tasks: Lead brand strategy and integrated marketing plans for The Hoxton and Working from_.
- Company: Join Ennismore, a growing company with a vibrant culture in London.
- Benefits: Enjoy 25 days holiday, health cash plan, and excellent discounts.
- Why this job: Be a key player in shaping global brands and driving cultural relevance.
- Qualifications: Proven experience in brand building and strategic thinking.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an ambitious Senior Brand Marketing Director to lead The Hoxton, Working from_ and Special Projects as part of the European Brand team at Ennismore. This is an exciting role in our growing company. Based in London and reporting into the Chief Brand & Culture Officer, this role will set the Global vision for the Hoxton & Working from_ while leading the integrated marketing plans for the European properties, developing culturally relevant annual brand marketing plans that drive both brand love and commercial needs.
You will get the opportunity to work on special projects ranging from developing new brands or products to leading multi-brand projects supporting our brand visibility on key commercial platforms and partners. We’ve got lots of ambition to grow our brands globally and appeal to new audiences, and you will be an integral part of driving this.
What you’ll do in the role:
- Develop the brand strategy ensuring we have a distinct point of view and deliver innovative communications and activations.
- Have a deep understanding of lifestyle communities and drive insightful ideas and opportunities that build cultural relevance.
- Lead an integrated team across content, social, graphics, entertainment and PR creating an inspiring environment.
- Be a strategic leader on multi-brand projects driving communication and cohesion across regional teams.
- Own relationships with all Hoxton European property marketing teams and GMs ensuring strategic plans deliver on brand and commercial objectives.
- Work with commercial teams to drive revenue, manage budgets, set metrics and assess data and effectiveness of plans.
- Define the brand experience and standards with operations teams ensuring they are brought to life at every guest touch point.
- Work closely with our in-house graphics team and design partners ensuring clear and inspiring briefs.
- Work across the entire marketing mix with a strong understanding of the creative process, experiential experiences and digital marketing.
- Build processes to drive structure and organization while being flexible in a fast-paced environment.
What we’re looking for:
- A passionate brand guardian who cares about every creative detail with no compromise.
- A strategic thinker with a strong commercial acumen and a track record in building brands and delivering high growth.
- A great communicator with stakeholders across the business at all levels.
- Someone naturally curious who wants to challenge the status quo by bringing their own ideas to the fore.
- Super organised and able to manage competing priorities.
- Genuinely interested in the hospitality industry.
- Proactive and able to work independently but enjoys being sociable & collaborative.
- Willing to do things differently and try (almost) everything once.
- A team player who works hard, supports each other and has fun along the way.
What’s in it for you:
- 25 days holiday (and bank holidays), pension and life insurance.
- A health cash plan to claim money back and access to ways to support your physical & mental wellbeing.
- Excellent discounts across the entire Ennismore group for you and your friends and family.
- Extra time off to volunteer with one of our partner charities.
- Cycle to work scheme.
- Enhanced Family Leave Nursery Scheme.
- Salary Sacrifice for our working parents.
Senior Brand Marketing Director employer: Ennismore
Contact Detail:
Ennismore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it's in an interview or casual chat, let your passion for brand marketing shine through. Share your ideas and experiences that align with their vision for The Hoxton and Working from_.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how you can contribute to their brand strategy and growth. It shows initiative and could set you apart from the crowd.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in brand marketing and hospitality. Join webinars, read articles, or take courses. This not only boosts your skills but also gives you great talking points when you’re networking or interviewing.
We think you need these skills to ace Senior Brand Marketing Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for brand marketing shine through. We want to see your enthusiasm for building brands and how you can bring that energy to The Hoxton and Working from_.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Senior Brand Marketing Director role. Highlight your experience in developing culturally relevant marketing plans and how you've driven brand love in previous roles.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills that align with our needs.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Ennismore
✨Know Your Brands Inside Out
Before the interview, dive deep into The Hoxton and Working from_. Understand their brand values, target audiences, and recent marketing campaigns. This knowledge will help you articulate how your vision aligns with theirs and demonstrate your passion for the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful brand strategies in the past. Highlight your ability to balance creativity with commercial objectives, as this role requires a strategic mindset that drives both brand love and revenue.
✨Engage with Cultural Relevance
Be ready to talk about how you’ve tapped into lifestyle communities and cultural trends in your previous roles. Share insights on how you can bring fresh ideas to the table that resonate with diverse audiences and enhance brand visibility.
✨Demonstrate Collaborative Spirit
This position involves leading integrated teams across various disciplines. Prepare to discuss how you've fostered collaboration in past projects, ensuring everyone feels valued and inspired to contribute their best work. Show that you're not just a leader but also a team player.
