At a Glance
- Tasks: Build and grow a diesel generator sales division across the UK.
- Company: Join a leading European engineering and manufacturing group.
- Benefits: Competitive salary, bonus potential, car allowance, and health plan.
- Other info: Exciting opportunity to shape a new product division with career growth.
- Why this job: Make a real impact in a growing market with reliable power solutions.
- Qualifications: Proven B2B sales experience in diesel generators or related markets.
The predicted salary is between 42750 - 52250 £ per year.
We are seeking a Business Development Manager to build and grow a diesel generator sales division for an engineering and energy solutions business, across the UK.
This is a field-based role for a commercially driven sales professional who enjoys winning new business, opening new accounts and building long-term customer relationships in the power generation market.
The focus will be on selling diesel generator solutions as part of an official distribution offering, targeting commercial, industrial and critical power applications.
This role would suit someone already selling diesel generators, standby power systems or associated power generation solutions and ideally coming from an established player in the market.
Key Responsibilities
- Develop new B2B relationships with contractors, facilities businesses, industrial clients, developers and end users requiring diesel generator solutions.
- Identify and secure new sales opportunities across standby power, backup power and prime power applications.
- Manage the full sales cycle from prospecting and qualification through to proposal preparation, negotiation and closing.
- Promote diesel generator solutions into commercial and industrial markets with a focus on reliability, resilience and performance.
- Build a strong pipeline of opportunities across sectors such as construction, manufacturing, healthcare, data centres and critical infrastructure.
- Work with internal teams to develop fit‑for‑purpose technical and commercial solutions for customers.
- Support the growth of the generator division as part of a wider expansion strategy in the UK market.
- Keep CRM records accurate and up to date and provide clear pipeline forecasts and sales reporting.
- Represent the business professionally at customer meetings, site visits and industry events.
- Deliver against sales targets and contribute to wider commercial growth plans.
- Preferred Ideal Experience & Skills Required
- Proven B2B technical sales experience within diesel generators, power generation, critical power or related industrial equipment markets.
- Experience selling generator solutions or associated standby power systems into commercial and industrial customers.
- Ideally currently working for or having worked with a recognised generator supplier or distributor such.
- Good understanding of generator applications, customer requirements and the commercial drivers behind resilient power solutions.
- Strong ability to manage longer sales cycles and higher‑value technical sales opportunities.
- Confident presenting technical solutions to both technical and non‑technical stakeholders.
- Strong communication, influencing and negotiation skills.
- Self‑motivated, target‑focused and comfortable building a new market presence.
- UK‑based and willing to travel to customer sites as required.
- What's on Offer
This is a newly created and first role and is an excellent opportunity to join a growing business that is building out a dedicated diesel generator sales capability in the UK.
You will have the chance to play a key role in developing a specialist product division with the support of an established engineering and energy solutions platform behind you.
The package offers a strong base salary, bonus potential, car allowance and benefits, alongside the chance to create genuine market impact in a product area where reliability and customer trust matter hugely.
Company: A European engineering and manufacturing group that builds modular power and heat generation systems which help industrial and commercial clients run more efficiently and resiliently.
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Business Development Manager - Diesel Generators in London employer: Enmase Ltd
Enmase Ltd is an excellent employer, offering a dynamic work environment where innovation and collaboration thrive. With a focus on employee growth, the company provides comprehensive training and development opportunities, ensuring that team members can advance their careers while contributing to the success of the diesel generator sales division across the UK. The competitive salary and bonus potential, combined with a strong emphasis on building long-term customer relationships, make this role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - Diesel Generators in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Manager - Diesel Generators at Enmase Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Enmase Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager - Diesel Generators. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Manager - Diesel Generators in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Enmase Ltd:When writing your cover letter, make sure to tailor your message specifically for Enmase Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Enmase Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Enmase Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Enmase Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Enmase Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
