Business Development Manager - Diesel Generators

We are seeking a Business Development Manager to build and grow a diesel generator sales division for an engineering and energy solutions business, across the UK. This is a field-based role for a commercially driven sales professional who enjoys winning new business, opening new accounts and building long-term customer relationships in the power generation market. The focus will be on selling diesel generator solutions as part of an official distribution offering, targeting commercial, industrial and critical power applications. This role would suit someone already selling diesel generators, standby power systems or associated power generation solutions and ideally coming from an established player in the market.

Key Responsibilities

• Develop new B2B relationships with contractors, facilities businesses, industrial clients, developers and end users requiring diesel generator solutions.
• Identify and secure new sales opportunities across standby power, backup power and prime power applications.
• Manage the full sales cycle from prospecting and qualification through to proposal preparation, negotiation and closing.
• Promote diesel generator solutions into commercial and industrial markets with a focus on reliability, resilience and performance.
• Build a strong pipeline of opportunities across sectors such as construction, manufacturing, healthcare, data centres and critical infrastructure.
• Work with internal teams to develop fit‑for‑purpose technical and commercial solutions for customers.
• Support the growth of the generator division as part of a wider expansion strategy in the UK market.
• Keep CRM records accurate and up to date and provide clear pipeline forecasts and sales reporting.
• Represent the business professionally at customer meetings, site visits and industry events.
• Deliver against sales targets and contribute to wider commercial growth plans.

Preferred Ideal Experience & Skills Required

• Proven B2B technical sales experience within diesel generators, power generation, critical power or related industrial equipment markets.
• Experience selling generator solutions or associated standby power systems into commercial and industrial customers.
• Ideally currently working for or having worked with a recognised generator supplier or distributor.
• Good understanding of generator applications, customer requirements and the commercial drivers behind resilient power solutions.
• Strong ability to manage longer sales cycles and higher-value technical sales opportunities.
• Confident presenting technical solutions to both technical and non-technical stakeholders.
• Strong communication, influencing and negotiation skills.
• Self‑motivated, target‑focused and comfortable building a new market presence.
• UK-based and willing to travel to customer sites as required.

What’s on Offer

This is a newly created and first role and is an excellent opportunity to join a growing business that is building out a dedicated diesel generator sales capability in the UK. You will have the chance to play a key role in developing a specialist product division with the support of an established engineering and energy solutions platform behind you. The package offers a strong base salary, bonus potential, car allowance and benefits, alongside the chance to create genuine market impact in a product area where reliability and customer trust matter hugely. Salary c£130k OTE + Car Allowance, 25 Days Holiday, 8% Pension & Health Plan.

Location South East /London - with UK Travel.

Company A European engineering and manufacturing group that builds modular power and heat generation systems which help industrial and commercial clients run more efficiently and resiliently.

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