Business Development Manager in Reading

A Business Development Manager is required to grow sales across the South of England for a fast-growing British renewable energy technology manufacturer. The Business Development Manager will manage and develop relationships with wholesalers, installers and other trade customers while creating new commercial opportunities across the region. This is a commercially focused role for someone who understands how to build trust, identify customer requirements and convert opportunities into sustainable revenue. The successful Business Development Manager will develop clear territory plans, maintain accurate sales information and work closely with the wider sales team to achieve unit and gross profit targets. The role offers autonomy, regional responsibility and the opportunity to contribute directly to growth within the renewable energy and battery storage market.

Key Responsibilities

• Develop and deliver a structured sales plan for the South of England.
• Build new relationships with wholesalers, installers and other relevant trade customers.
• Manage and grow existing customer accounts to increase sales and long-term value.
• Identify customer requirements and present suitable renewable energy technology solutions.
• Set clear territory objectives that support annual unit sales and gross profit goals.
• Generate a healthy pipeline through proactive prospecting, referrals and industry networking.
• Negotiate commercial terms and progress opportunities through to a successful close.
• Maintain accurate customer, opportunity and activity information within the CRM system.
• Analyse sales patterns, market activity and customer feedback to identify growth opportunities.
• Prepare weekly progress updates and monthly sales performance reports.
• Collaborate with sales, technical and operational colleagues to deliver a strong customer experience.
• Support product launches and communicate new product developments to customers.
• Maintain strong knowledge of battery storage, smart energy products and the wider renewable energy market.
• Represent the business professionally at customer meetings, industry events and networking opportunities.
• Contribute positively to team objectives and wider business growth plans.

Experience and Skills Required

• Demonstrate successful experience in business development, territory sales or account management.
• Build credible commercial relationships with customers at different organisational levels.
• Show confidence developing new business alongside managing established accounts.
• Understand customer needs and translate them into relevant commercial solutions.
• Negotiate effectively and close opportunities while protecting long-term customer value.
• Plan sales activity and manage a regional pipeline with strong attention to detail.
• Use CRM systems and Microsoft Office confidently for reporting and opportunity management.
• Analyse sales information and turn market insight into practical action.
• Communicate clearly in person, by telephone and in writing.
• Work independently across a regional territory and contribute effectively as part of a wider team.
• Bring experience within renewable energy, battery storage, electrical products or a related technical market as an advantage.
• Hold a full UK driving licence and be willing to travel regularly across the South of England.

What's on Offer

This permanent full-time Business Development Manager role offers a base salary of £40,000 to £50,000 depending on experience and the opportunity to take ownership of a high-potential regional market. You will join a growing British technology manufacturer at an important stage of its development and work with products that support the transition towards smarter and more sustainable energy use. The position offers autonomy, direct access to senior sales leadership and genuine scope to influence commercial growth.

Salary: £40,000 to £50,000 base salary depending on experience.

Location: Home based – covering South of England with travel to the office near Cheltenham.

Company: A fast-growing British renewable energy technology manufacturer specialising in intelligent home energy storage and smart energy products.

Diversity and Inclusion

ENMASE Group operates an inclusive and diverse recruitment process and removes barriers from the recruitment journey wherever possible. We also work with our clients to encourage fair and inclusive hiring practices. If you require any support or reasonable adjustments at any stage of the recruitment process please let us know and our trained consultants will assist you.