At a Glance
- Tasks: Lead the go-to-market strategy for innovative tech products and drive commercial success.
- Company: Join Enlivio Health, a leader in connected healthcare technology.
- Benefits: Hybrid working, competitive salary, and opportunities for career growth.
- Other info: Inclusive workplace committed to diversity and equal opportunities.
- Why this job: Make a real impact in healthcare by launching cutting-edge technology solutions.
- Qualifications: Experience in go-to-market strategy and strong analytical skills required.
The predicted salary is between 51750 - 63250 £ per year.
Are you an experienced go-to-market leader with a passion for bringing innovative technology products to market? Do you enjoy shaping commercial strategy, aligning cross-functional teams and driving growth across multiple product lines? If so, we'd love you to read on.
About the Team: The Go-To-Market function sits within the Office of the COO and plays a critical role in connecting Product, Marketing, Sales and Revenue Operations. The team is responsible for ensuring that Enlivio's products are positioned effectively, launched successfully and supported by a clear, measurable commercial strategy. This role will be instrumental in defining how Enlivio brings its core platform and AI-enabled product suite to market, ensuring alignment across the business and driving commercial success. This role is hybrid working and can be based from either our Leeds or London office, with flexibility to work from home.
About the Role: The Go-To-Market function sits within the Office of the COO and plays a critical role in connecting Product, Marketing, Sales and Revenue Operations. The team is responsible for ensuring that Enlivio's products are positioned effectively, launched successfully and supported by a clear, measurable commercial strategy. This role will be instrumental in defining how Enlivio brings its core platform and AI-enabled product suite to market, ensuring alignment across the business and driving commercial success. This role is hybrid working and can be based from either our Leeds or London office, with flexibility to work from home.
Key Responsibilities:
- Own and evolve Enlivio's go-to-market strategy across products and customer segments.
- Define market segmentation, ideal customer profiles and product positioning in partnership with Product and Marketing teams.
- Develop and lead launch strategies for new products, features and capabilities.
- Align Product, Marketing, Digital Sales, Segment leaders and Revenue Operations around common goals and execution plans.
- Analyse performance metrics, pipeline data and win/loss insights to optimise go-to-market effectiveness.
- Drive competitive positioning and market differentiation across the product portfolio.
- Provide strategic recommendations and performance updates to the COO and senior leadership team.
Who You Are:
You are a commercially minded and strategic leader with experience bringing complex technology products to market. You are comfortable working across multiple business functions, building alignment between stakeholders and turning strategy into practical plans that deliver results. You thrive in fast-paced, evolving environments and enjoy balancing customer insight, market intelligence and commercial performance to support business growth.
Key Skills, Experience & Qualifications:
- Significant experience in Go-To-Market, Product Marketing, Commercial Strategy or a related leadership role.
- Proven experience launching and scaling technology products or services within a B2B environment.
- Strong expertise in market segmentation, positioning and commercial planning.
- Experience leading cross-functional initiatives across Product, Marketing and Sales organisations.
- Strong analytical capability, with experience using performance and pipeline data to inform decision-making.
- Excellent stakeholder management and influencing skills, including experience working with senior leaders.
- Experience within SaaS, healthcare technology, public sector or other regulated sectors would be highly advantageous.
Ready to Join Us?
Enlivio Health powers a more connected healthcare system. Across general practice, community care and pharmacy, we support over 10,000 healthcare organisations, connecting teams, information and workflows across the places where millions of people receive care every day. Our smarter technology simplifies complexity, helps information move more effectively and supports better decisions, so healthcare professionals can spend less time navigating systems and more time focused on their patients. Whether you're looking for your next challenge, an opportunity to grow your career or the chance to make a real impact, we'd love to hear from you.
Inclusion & Belonging:
At Enlivio Health, we believe that diverse perspectives, experiences and backgrounds make us stronger. They help us better support our colleagues, customers and the communities we serve. We're committed to creating an inclusive workplace where everyone feels respected, valued and able to be their authentic selves. We welcome applications from people of all backgrounds and are proud to be an equal opportunities employer. We consider all qualified applicants regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation. We're committed to making our recruitment process accessible and inclusive for everyone. If you require any reasonable adjustments at any stage of the application or selection process, please let us know and we'll be happy to support you.
Head of Go To Market in Leeds employer: Enlivio Health
Enlivio Health is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. With a hybrid working model based in Fulford Grange, employees benefit from flexibility while engaging in meaningful procurement activities that directly impact healthcare delivery. The company fosters professional growth through diverse opportunities and is committed to inclusivity, ensuring every team member feels valued and empowered to contribute their unique perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Go To Market in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Enlivio Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Enlivio Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Enlivio Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Enlivio Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Go To Market in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Enlivio Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Enlivio Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Enlivio Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Enlivio Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Enlivio Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Enlivio Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
