At a Glance
- Tasks: Manage and optimise our ecommerce websites to drive traffic and boost sales.
- Company: Join a dynamic international business with a focus on growth and innovation.
- Benefits: Enjoy 25 days holiday, a pension scheme, and exposure to global projects.
- Other info: Collaborate with top agencies and work in a fast-paced, supportive environment.
- Why this job: Make a real impact on online revenue while developing your digital marketing skills.
- Qualifications: 2+ years in ecommerce or digital marketing, with WooCommerce experience preferred.
The predicted salary is between 30000 - 40000 £ per year.
Location: Milton Keynes, UK
Reporting to the Marketing Manager, the E-commerce Executive will be responsible for the day-to-day management, optimisation and growth of the company’s ecommerce websites and online brands. Working closely with web developers, SEO and PPC agencies, and internal stakeholders, you will drive qualified website traffic, improve conversion rates, increase average order value, and support the delivery of online revenue growth. Using analytics, competitor insight, customer behaviour data and continuous testing, you will identify opportunities to improve ecommerce performance and customer experience across all digital channels. This role is ideal for someone who enjoys combining ecommerce management, digital marketing, commercial analysis and project coordination within a growing international business.
Responsibilities
- E-commerce Management
- Manage the day-to-day operation of company WooCommerce websites.
- Maintain product information, pricing, content, imagery, promotions and merchandising activity.
- Ensure websites remain accurate, up to date and aligned with business objectives.
- Manage and optimise the online presence and ecommerce performance of the company’s key brands.
- Support the launch of new products, promotions and ecommerce initiatives.
- Monitor website performance and customer experience, ensuring issues are identified and resolved promptly.
- Traffic Growth & Digital Performance
- Work with SEO, PPC and digital marketing agency partners to increase qualified traffic to ecommerce websites.
- Identify opportunities to grow organic, paid, referral and direct website traffic.
- Support the planning and execution of digital marketing campaigns that drive online sales.
- Monitor search visibility, paid advertising performance and website acquisition channels.
- Help deliver online revenue growth through effective traffic acquisition and optimisation strategies.
- Website Optimisation & Conversion Rate Improvement
- Identify opportunities to improve website usability, customer journeys and conversion rates.
- Plan, coordinate and analyse A/B testing programmes across landing pages, product pages, navigation, promotions and checkout journeys.
- Use website analytics and customer behaviour data to make data-driven recommendations.
- Work with developers and agency partners to implement optimisation initiatives.
- Improve WooCommerce functionality, performance, checkout experience and overall customer journey.
- Drive a culture of continuous testing, learning and improvement across ecommerce channels.
- Revenue Growth & Merchandising
- Support delivery of ecommerce revenue and growth objectives.
- Monitor and improve key ecommerce KPIs including revenue, traffic, conversion rate, average order value (AOV), return on advertising spend (ROAS) and customer acquisition cost (CAC).
- Identify and implement opportunities to increase Average Order Value through merchandising, cross-selling, upselling, product recommendations and promotional activity.
- Analyse sales performance and customer behaviour to identify growth opportunities.
- Support initiatives that improve customer retention and repeat purchase rates.
- Market Analysis
- Conduct regular competitor analysis covering product range, pricing, promotions, website functionality and customer experience.
- Monitor market trends and identify opportunities to improve competitiveness and drive revenue growth.
- Benchmark ecommerce performance against key competitors.
- Provide recommendations for pricing, product positioning, promotional activity and website improvements based on market intelligence.
- Supplier Management
- Manage day-to-day relationships with external digital marketing agencies, web developers and suppliers.
- Coordinate project delivery and ensure activities are completed on time and to a high standard.
- Review agency performance and monitor the effectiveness of digital marketing activity.
- Support the onboarding and management of new agency partners where required.
- Ensure agency activity is aligned with business objectives and growth targets.
- Projects
- Coordinate website enhancement projects and continuous improvement initiatives.
- Work with developers and stakeholders to deliver ecommerce developments and new functionality.
- Support testing, implementation and project delivery activities.
- Ensure website changes are implemented effectively and deliver measurable results.
- Performance Reporting & Budget Management
- Produce regular ecommerce and digital marketing performance reports for management.
- Monitor and report against agreed KPIs including revenue, traffic, conversion rate, average order value (AOV), return on advertising spend (ROAS), customer acquisition cost (CAC) and other key ecommerce metrics.
- Track ecommerce and digital marketing budgets, ensuring spend is monitored and aligned with business objectives.
- Work with agency partners to review campaign performance and identify opportunities to improve return on investment.
- Prepare monthly and quarterly performance reviews, highlighting achievements, trends, risks and recommended actions.
- Support forecasting, budgeting and ecommerce planning activities.
- Maintain accurate reporting dashboards and performance tracking tools.
Necessary Skills
- Minimum 2 years’ experience in ecommerce, digital marketing, website management or a related role.
- Experience managing and optimising WooCommerce websites.
- Good understanding of SEO, PPC, Google Analytics 4 (GA4), conversion rate optimisation (CRO) and ecommerce performance metrics.
- Experience using website analytics and customer behaviour data to drive commercial improvements.
- Experience working with external agencies and suppliers.
- Experience producing performance reports and presenting insights and recommendations.
- Strong commercial awareness with the ability to identify opportunities to increase traffic, conversion rates, average order value and revenue.
- Comfortable working with budgets, KPIs and performance targets.
- Excellent organisational and project management skills.
- Strong communication and stakeholder management abilities.
- Ability to manage multiple projects and priorities simultaneously.
Desirable
- Experience conducting A/B testing and conversion rate optimisation programmes.
- Experience with Google Shopping and Google Merchant Centre.
- Experience with WooCommerce plugins and ecommerce integrations.
- Experience supporting website development projects.
- Knowledge of B2B ecommerce environments.
- Experience working across international markets.
Benefits
- Company pension scheme.
- 25 days holiday plus bank holidays.
- Exposure to international ecommerce and digital marketing projects.
- Opportunity to make a direct impact on business growth and online revenue performance.
Ecommerce Executive in Milton Keynes employer: Enlist Solution
Join a dynamic team in Shrewsbury where your technical sales expertise in cranes and lifting equipment will be valued and rewarded. With a competitive salary, attractive commission structure, and a strong focus on ongoing training and development, we foster a supportive work culture that prioritises employee growth and innovation. Enjoy a generous benefits package including 25 days of annual leave, a pension scheme, and the tools you need to succeed, all while making a meaningful impact in the construction, industrial, and logistics sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Executive in Milton Keynes
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Enlist Solution are looking for when hiring for a Ecommerce Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Enlist Solution for the Ecommerce Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Enlist Solution as a Ecommerce Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Enlist Solution’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Executive.
We think you need these skills to ace Ecommerce Executive in Milton Keynes
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Enlist Solution, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Enlist Solution's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Enlist Solution. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Enlist Solution
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Enlist Solution uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Enlist Solution. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
