At a Glance
- Tasks: Lead financial strategy for a fast-growing DTC brand and drive impactful decisions.
- Company: Dynamic UK DTC brand with impressive growth and ambitious goals.
- Benefits: Competitive daily rate, hybrid work model, and opportunity to shape financial strategy.
- Other info: Join a small, agile team and help build the future of the business.
- Why this job: Be the financial powerhouse behind a brand scaling rapidly and make a real difference.
- Qualifications: Experience in D2C or e-commerce finance and strong analytical skills.
A UK DTC brand that scaled from £3m to £17m revenue in under two years needs the strategic finance layer to match its ambitions. Bookkeeping is moving external. What they need isn't control — it's commercial firepower. The FD will own the cash forecast, sit in weekly trading meetings, and give the CEO the financial clarity to move quickly. This is a 7–10 person business; there's no team beneath you and no infrastructure to inherit.
The work
- Own a 12–18 week rolling cash flow forecast, updated weekly and directly informing trading and spend decisions.
- Lead weekly trading meetings alongside the commercial team, providing financial input on ad scaling, channel performance, and margin.
- Build and maintain a stock and inventory forecast tied to cash — flagging risk and opportunity 12+ weeks out.
- Develop the annual budget and near‑term financial model, replacing a high‑level forecast that is no longer current.
- Serve as commercial finance partner to the CEO, stress‑testing growth assumptions and the economics of new channels and products.
- Assess and recommend the right long‑term finance team structure as the business moves from DTC into retail and multi‑channel complexity.
What you bring
- D2C or e‑commerce experience is non‑negotiable — you need to understand performance marketing economics, inventory dynamics, and channel‑level contribution.
- Comfortable being the most senior finance voice in the room with no team beneath you.
- A builder, not just an overseer — able to develop structure from partial foundations.
- Equally at home in a weekly trading meeting as building a multi‑year model.
- Familiarity with Shopify data flows and third‑party fulfilment cost structures would reduce ramp time considerably.
Fractional Financial Director (DTC Consumer Brand | £700–800/day) employer: enki ÷
As a Fractional Financial Director for a rapidly growing DTC consumer brand in London, you will thrive in a dynamic and entrepreneurial environment that values strategic thinking and commercial insight. The company fosters a culture of innovation and collaboration, offering you the opportunity to directly influence financial decisions and drive growth in a close-knit team. With competitive daily rates and the flexibility of a hybrid work model, this role not only promises meaningful impact but also supports your professional development in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Financial Director (DTC Consumer Brand | £700–800/day)
✨Tip Number 1
Network like a pro! Reach out to your connections in the DTC space and let them know you're on the lookout for opportunities. You never know who might have a lead or can introduce you to someone in the know.
✨Tip Number 2
Get your pitch down! When you land that interview, be ready to showcase how your experience aligns with the needs of the brand. Highlight your D2C expertise and how you can bring that commercial firepower they’re after.
✨Tip Number 3
Stay sharp on industry trends! Keep up with the latest in e-commerce and finance. Being able to discuss current market dynamics will show you’re not just a numbers person but a strategic partner ready to drive growth.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by the right people in the company.
We think you need these skills to ace Fractional Financial Director (DTC Consumer Brand | £700–800/day)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Fractional Financial Director. Highlight your D2C or e-commerce experience, and don’t forget to showcase your ability to provide financial clarity in a fast-paced environment.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention your experience with cash flow forecasting and how you've successfully led trading meetings in the past.
Showcase Your Strategic Thinking:In your application, emphasise your strategic finance skills. Talk about how you've built financial models or budgets that have driven business growth, especially in a DTC context.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at enki ÷
✨Know Your Numbers
Make sure you’re well-versed in financial metrics relevant to DTC brands. Brush up on cash flow forecasts, inventory management, and performance marketing economics. Being able to discuss these confidently will show that you understand the commercial firepower needed for the role.
✨Showcase Your Strategic Mindset
Prepare examples of how you've previously contributed to strategic decisions in a similar environment. Highlight your experience in leading trading meetings and how your financial insights have driven growth. This will demonstrate that you can be the senior finance voice they need.
✨Be Ready to Build
Since there’s no existing team or infrastructure, come prepared with ideas on how you would develop the finance function from scratch. Discuss your approach to creating a robust financial model and budget that aligns with their ambitious growth plans.
✨Familiarity is Key
If you have experience with Shopify data flows or third-party fulfilment cost structures, make sure to mention it. This knowledge can significantly reduce ramp-up time and shows that you’re ready to hit the ground running in this fast-paced environment.
